Magazine Business Plan Template

How to start a magazine  business plan template

Are you interested in starting your own magazine Business?

If you're thinking about starting a magazine business, there are a few things you need to know. First, it's important to understand the basics of the magazine industry. Second, you need to have a clear idea of what kind of magazine you want to start. And third, you need to put together a solid business plan. In this section, we'll cover the basics of the magazine industry and what you need to know to get started. We'll also provide some tips on how to put together a winning business plan. So, let's get started!
Global Market Size
The global magazine market size is estimated to be around US$27.8 billion. This market is growing at a steady pace with a CAGR of 1.9% during the forecast period (2019-2024). The market is driven by factors such as the increasing literacy rate, the growing middle-class population, and the rising disposable income. In terms of geography, the Asia-Pacific region is the largest market for magazines, followed by North America and Europe. The Asia-Pacific region is expected to grow at the fastest pace during the forecast period. The magazine industry is a highly fragmented one with a large number of small and medium-sized players. Some of the key players in the market include Hearst Corporation, Meredith Corporation, Bauer Media Group, and Conde Nast.
Target Market
Your target market is the group of people most likely to buy your magazine. To identify your target market, you'll need to research your potential readers. Look at factors like age, gender, location, and interests. Once you've identified your target market, you need to figure out where to reach them. You can use traditional methods like advertising or PR, or you can get creative and use social media or event marketing. Once you've figured out how to reach your target market, you need to make sure your magazine appeals to them. Your magazine should have content that is relevant and interesting to your target market. If you're targeting a specific niche, make sure your magazine is the go-to source for information on that topic.
Business Model
There are a number of different ways to start a magazine business. The most common and straightforward method is to start with a traditional print magazine. This involves creating a prototype of your magazine, finding a printer, and then marketing and selling your magazine to subscribers and newsstands. Another option is to create an online magazine, also known as a digital magazine. This type of magazine is less expensive to produce and can reach a wider audience through the internet. You can also offer subscriptions to your digital magazine and sell advertising space on your website to generate revenue. Whichever method you choose, it is important to have a clear business model in place from the start. This will help you determine the costs of production, how to generate revenue, and how to market and sell your magazine. With a well-defined business model, you will be on your way to starting a successful magazine business..
Competitive Landscape
When starting any business, it's important to understand the competitive landscape. This is especially true for starting a magazine business. In order to be successful, you need to know who your competitors are and what they're doing. There are a few different types of magazines, so you'll need to decide which type you want to start. There are general interest magazines, which are the most popular type. These are magazines like Time, Newsweek, and National Geographic. There are also special interest magazines, which are aimed at a specific audience. Examples of these include magazines like Cosmopolitan, Men's Health, and Martha Stewart Living. Once you've decided which type of magazine you want to start, you need to research your competition. Find out who the major players are in your field and what they're doing. What are their strengths and weaknesses? What are they doing that's working well? What could they be doing better? You also need to understand the overall landscape of the magazine industry. What trends are happening? What's the future of print media? What's the future of digital media? Understanding these larger trends will help you make better decisions for your own magazine business. If you want to start a magazine business, you need to be aware of the competitive landscape. Research your competition and understand the overall trends in the industry. With this knowledge, you can make better decisions for your own business and give yourself a better chance of success.
If you're thinking about starting a magazine business, there are a few key things you need to do to make it successful. First, you need to choose a niche or target market for your magazine. You can't be all things to all people, so it's important to focus on a group of readers that you can serve well. Next, you need to create compelling content that will keep people coming back for more. This content can be in the form of articles, interviews, tips, or anything else that will be of interest to your target market. Lastly, you need to market your magazine effectively so that people actually know it exists and can find it easily. If you do these things, you'll be well on your way to starting a successful magazine business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect magazine business plan, fill out the form below and download our magazine business plan template. The template is a word document that can be edited to include information about your magazine business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your magazine Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the magazine industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your magazine business. We would also be happy to create a bespoke magazine business plan for your magazine business including a 5-year financial forecast to ensure the success of your magazine business and raise capital from investors to start your magazine business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.