Marketing Plan for Guar Gum Businesses
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Introduction
In the competitive landscape of the food and industrial sectors, a well-structured marketing plan is essential for any business looking to thrive. For those involved in the production and distribution of Guar Gum, a versatile thickening agent derived from the seeds of the Guar plant, crafting a strategic marketing plan can unlock significant growth opportunities. This article will guide you through the essential components of a successful marketing plan tailored specifically for a Guar Gum business. From identifying target markets and understanding consumer needs to setting clear objectives and choosing the right marketing channels, we will explore the steps necessary to position your product effectively in a dynamic market. Whether you are a startup or an established player, a comprehensive marketing plan will not only enhance brand visibility but also drive sales and foster long-term customer relationships. Join us as we delve into the key elements that will help you create a marketing strategy that resonates with your audience and elevates your Guar Gum business to new heights.
Target Audience and Market Segmentation
Identifying the target audience is a crucial step in developing a successful marketing plan for a Guar Gum business. Guar gum, derived from the seeds of the guar plant, is widely used across various industries, including food, pharmaceuticals, cosmetics, and oil drilling. Therefore, understanding the specific needs and characteristics of potential customers in these sectors is essential for effective marketing.
Begin by segmenting the market into distinct categories based on industry application. For instance, in the food industry, target segments might include manufacturers of baked goods, dairy products, and sauces, all of whom utilize guar gum for its thickening and stabilizing properties. In the pharmaceutical sector, focus on companies that require natural binding agents for tablet formulations and controlled-release drugs. The cosmetics industry may require guar gum for its emulsifying properties in creams and lotions, while the oil and gas sector often uses it as a viscosifier in hydraulic fracturing fluids.
Demographic factors such as company size, geographic location, and purchasing power should also be considered. Large manufacturers may have different needs compared to small-scale producers, influencing the product offerings and pricing strategies. Geographic segmentation can be particularly relevant in targeting regions where the demand for guar gum is growing, such as in emerging markets or areas with a strong agricultural base.
Furthermore, psychographic segmentation can reveal the motivations and values of potential customers. Many businesses today prioritize sustainability and natural ingredients. Highlighting the eco-friendly aspects of guar gum can attract environmentally conscious companies looking to enhance their product offerings.
Finally, conducting thorough market research, including surveys and interviews, can provide deeper insights into the specific needs and pain points of your target audience. This information can guide product development, pricing strategies, and marketing messaging, ensuring that your Guar Gum business effectively addresses the requirements of its intended market segments.
Setting up Key Marketing Objectives
1. Understand the Market Landscape
- Conduct market research to identify current trends, competitors, and customer preferences in the guar gum industry.
- Analyze the strengths, weaknesses, opportunities, and threats (SWOT analysis) related to your business.
2. Define Your Target Audience
- Identify who your ideal customers are by creating buyer personas based on demographics, industry needs, and purchasing behavior.
- Segment the audience into categories such as food manufacturers, pharmaceutical companies, and cosmetic brands for tailored messaging.
3. Establish SMART Objectives
- Ensure that your marketing objectives are Specific, Measurable, Achievable, Relevant, and Time-bound.
- For example, aim to increase market share by 10% in the next year or generate 500 new leads within six months.
4. Set Sales and Revenue Goals
- Determine specific sales targets, such as increasing sales volume or revenue by a certain percentage over a defined period.
- Assess seasonal trends and consumer demand fluctuations to inform realistic revenue projections.
5. Focus on Brand Awareness
- Aim to enhance brand visibility through targeted marketing campaigns.
- Set goals for social media engagement, website traffic, and email newsletter subscriptions to gauge brand recognition.
6. Enhance Customer Retention and Loyalty
- Create objectives aimed at improving customer satisfaction and repeat business.
- Establish metrics for customer feedback, retention rates, and loyalty program participation.
7. Leverage Digital Marketing Strategies
- Outline specific digital marketing goals, such as increasing organic search traffic through SEO or boosting social media followers.
- Set targets for content marketing initiatives, like publishing blog posts or case studies that educate potential clients about guar gum applications.
8. Monitor and Adjust Objectives Regularly
- Establish a timeline for reviewing and assessing the effectiveness of your marketing objectives.
- Be flexible and ready to adjust your goals based on performance metrics and market changes.
9. Align Marketing Objectives with Overall Business Goals
- Ensure that your marketing objectives support broader business objectives, such as expansion into new markets or product diversification.
- Collaborate with other departments to create a cohesive strategy that drives overall growth.
10. Build a Comprehensive Marketing Budget
- Allocate resources effectively to support your marketing objectives.
- Set financial goals related to the marketing budget, ensuring a clear ROI for each initiative.
Brand Positioning and Messaging
Creating a strong brand positioning and messaging strategy is essential for a Guar Gum business aiming to differentiate itself in a competitive market. Start by identifying your unique selling propositions (USPs) that set your product apart from competitors. Consider factors such as quality, sourcing methods, sustainability, and specific applications of your Guar Gum—be it in food, cosmetics, pharmaceuticals, or industrial uses.
Next, define your target audience. Understanding who your customers are—whether they are food manufacturers, cosmetic companies, or pharmaceutical firms—will help you tailor your messaging to address their specific needs and pain points. Conduct market research to gather insights into their preferences, purchasing behaviors, and the challenges they face in sourcing Guar Gum.
Once you have a clear understanding of your audience, develop key messages that resonate with them. These messages should communicate the benefits of your Guar Gum products, such as superior viscosity, clean-label attributes, or non-GMO status. Use language that aligns with your audience's expectations and industry terminology, ensuring that your messaging is both professional and relatable.
Another important aspect is storytelling. Craft a narrative that conveys your brand's journey, values, and commitment to quality. Highlight any sustainable practices, ethical sourcing, or community impact initiatives that can enhance your brand image and foster a deeper connection with your audience.
Consistency is key in your brand positioning and messaging strategy. Ensure that your messaging is uniform across all platforms—website, social media, packaging, and promotional materials. This consistency reinforces your brand identity and helps establish trust with your customers.
Finally, consider the visual elements of your brand. The design of your logo, packaging, and marketing materials should reflect your positioning strategy and appeal to your target audience. A cohesive visual identity can make your brand more memorable and recognizable in the marketplace.
By focusing on these elements, you can create a compelling brand positioning and messaging strategy that not only highlights the unique qualities of your Guar Gum products but also resonates with your target audience, paving the way for successful marketing efforts.
Digital Marketing Strategies for Guar Gum businesses
To effectively promote a Guar Gum business, implementing a comprehensive digital marketing strategy is essential. Here are several approaches focusing on SEO, social media, and PPC that can help enhance visibility and drive sales.
Begin with keyword research to identify relevant terms related to Guar Gum, such as “Guar Gum uses,” “Guar Gum suppliers,” and “Guar Gum benefits.” Optimize your website content, including product descriptions and blog posts, to incorporate these keywords naturally. This will improve organic search rankings, making it easier for potential customers to find your business.
Create informative and engaging blog content that addresses common questions and concerns about Guar Gum, its applications in various industries (like food, pharmaceuticals, and cosmetics), and its benefits. This not only positions your business as an industry authority but also provides shareable content that can attract backlinks, further enhancing SEO.
Utilize on-page SEO techniques by optimizing title tags, meta descriptions, and header tags with targeted keywords. Ensure that your website is mobile-friendly, fast-loading, and has a clear structure to improve user experience and reduce bounce rates.
Leverage social media platforms such as LinkedIn, Facebook, and Instagram to build brand awareness and engage with your audience. Share educational content, infographics, and videos demonstrating the versatility of Guar Gum in various applications. Use these platforms to showcase customer testimonials and case studies, which can help in building trust and credibility.
Regularly engage with your audience on social media by responding to comments and messages, and participate in relevant industry discussions. Consider hosting live Q&A sessions or webinars to educate your audience about Guar Gum and its many benefits.
Invest in targeted PPC campaigns using Google Ads and social media platforms. Focus on specific demographics and industries that utilize Guar Gum, such as food manufacturers and cosmetic companies. Use compelling ad copy that highlights the unique selling points of your product, and direct traffic to tailored landing pages designed to convert visitors into leads or customers.
Retarget visitors who have engaged with your website but did not make a purchase. Craft personalized ads that remind them of the benefits of Guar Gum and encourage them to complete their purchase.
Implement email marketing campaigns to nurture leads and retain existing customers. Send informative newsletters featuring articles about Guar Gum applications, promotions, and new product launches. Segment your email list to provide tailored content to different customer groups based on their interests and purchasing behavior.
Monitor and analyze the performance of your digital marketing strategies using tools like Google Analytics and social media insights. This data will help you understand what works best, allowing you to refine your approach and maximize your return on investment.
By combining these strategies, a Guar Gum business can significantly enhance its online presence, attract a targeted audience, and ultimately drive sales growth.
Offline Marketing Strategies for Guar Gum businesses
1. Press Releases: Craft a compelling press release highlighting the unique benefits and applications of Guar Gum. Distribute it to trade publications, agricultural magazines, and local newspapers to attract attention from potential customers and industry stakeholders.
2. Industry Trade Shows: Attend and exhibit at trade shows and conferences related to agriculture, food processing, and pharmaceuticals. These events provide opportunities to network, showcase products, and engage with potential buyers.
3. Workshops and Seminars: Organize workshops or educational seminars for manufacturers, food scientists, and industry professionals. Focus on the applications of Guar Gum in various industries, demonstrating its versatility and benefits.
4. Print Advertising: Invest in targeted print advertising in industry-specific publications, such as agricultural journals, food technology magazines, and trade directories. Highlight the advantages of using Guar Gum in products and processes.
5. Brochures and Flyers: Create informative brochures and flyers that outline the properties, uses, and benefits of Guar Gum. Distribute these materials at trade fairs, industry events, and local businesses to increase awareness.
6. Networking Events: Participate in local business networking events and join industry associations. Building relationships with other businesses and professionals can lead to referrals and partnerships.
7. Sponsorships: Sponsor local agricultural events, community fairs, or industry competitions to enhance brand visibility. This can also help you connect with your target audience in a meaningful way.
8. Customer Testimonials: Collect and showcase testimonials from satisfied clients in print materials. Positive reviews can build credibility and trust among potential customers.
9. Direct Mail Campaigns: Send targeted direct mail campaigns to potential clients in relevant industries, outlining the benefits of Guar Gum and offering samples or introductory offers.
10. Public Speaking Engagements: Position yourself as an expert by speaking at industry conferences, local business events, or educational institutions. Share insights on the benefits of Guar Gum and its applications in various sectors.
11. Collaborations with Local Businesses: Partner with local food manufacturers, restaurants, or health product companies to create joint promotions or product demonstrations that feature Guar Gum.
12. Community Involvement: Engage in community service or local initiatives that align with your business values. This can enhance brand reputation and create goodwill among potential customers.
13. Trade Associations Membership: Join trade associations related to agriculture and food production. This can provide networking opportunities and access to industry resources that can help promote your business.
14. Point of Sale Materials: Create eye-catching point-of-sale displays for retail locations that sell products containing Guar Gum. Use these displays to educate consumers about the benefits and uses of the product.
15. Local Collaborations: Work with local chefs or nutritionists to create recipes or products that highlight Guar Gum's versatility, and promote these collaborations through community events or local markets.
Sales Funnels and Lead Generation for Guar Gum businesses
Creating an effective sales funnel and lead generation strategy for a Guar Gum business involves understanding your target market, optimizing your marketing efforts, and nurturing leads through the buying process. Here’s how to approach this task:
Begin by identifying your target audience. In the case of Guar Gum, potential customers could include food manufacturers, pharmaceutical companies, cosmetics brands, and agricultural businesses. Conduct market research to understand their specific needs, pain points, and buying behavior. This will inform your messaging and positioning throughout the sales funnel.
Awareness Stage: At this initial stage, your goal is to attract potential customers and raise awareness about your Guar Gum products. Utilize content marketing strategies such as blog posts, infographics, and videos that highlight the benefits and applications of Guar Gum across various industries. Ensure that your content is optimized for search engines to improve visibility. Engage on social media platforms where your target audience is active and consider paid advertising to reach a broader audience.
Interest Stage: Once you have attracted potential leads, the next step is to generate interest. Create informative resources such as eBooks or whitepapers that delve deeper into the applications and advantages of Guar Gum. Offering these resources in exchange for contact information can be an effective lead generation tactic. Webinars and online demonstrations can also provide an interactive way to engage potential customers and showcase your expertise in the field.
Consideration Stage: At this point, leads are evaluating their options. Provide detailed product information, case studies, and testimonials that demonstrate the effectiveness of your Guar Gum in real-world applications. Consider sending targeted email campaigns that highlight specific use cases relevant to the lead's industry. This is also an optimal time to offer samples or trials, allowing potential customers to experience the product firsthand.
Intent Stage: When leads show intent to purchase, it’s crucial to provide them with compelling offers. This could include discounts, bundled products, or free shipping for larger orders. Ensure that your website has clear calls-to-action and easy navigation, making it simple for potential customers to place their orders or request additional information.
Evaluation Stage: At this stage, potential customers may be comparing different suppliers. Maintain communication through follow-up emails or calls to answer any questions they might have. Provide detailed comparisons, reinforce your unique selling propositions, and highlight any certifications or quality assurances that set your Guar Gum products apart from competitors.
Purchase Stage: Once the lead has decided to make a purchase, ensure that the buying process is seamless. This includes having a user-friendly website, multiple payment options, and clear information regarding shipping and delivery. After the purchase, send a thank-you email and ask for feedback to foster a strong relationship.
Post-Purchase Stage: Lead generation doesn’t end with a sale. Continue to engage with customers through loyalty programs, newsletters, or exclusive offers for repeat purchases. Encourage satisfied customers to leave reviews and testimonials, which can help attract new leads. Additionally, consider implementing upselling or cross-selling strategies to introduce customers to other products in your range.
By strategically developing your sales funnel and lead generation strategies, you can effectively guide potential customers from awareness to purchase and foster long-term relationships that can lead to repeat business in the Guar Gum industry.
Competitive Landscape for Guar Gum businesses
To effectively analyze the competitive landscape and positioning for a Guar Gum business, start by identifying key competitors in the industry. This includes both direct competitors who also produce and sell Guar Gum and indirect competitors who may offer alternative products or substitutes. Research their market share, product offerings, pricing strategies, and distribution channels to understand their strengths and weaknesses.
Next, assess the unique selling propositions (USPs) of these competitors. What differentiates them from one another? This could be quality, sustainability practices, pricing, or customer service. Gathering this information can help you pinpoint gaps in the market that your business can exploit.
Utilize tools such as SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate your own business in relation to competitors. Identify your strengths, such as superior product quality or innovative processing techniques, and weaknesses, like limited market presence or higher production costs. Opportunities may include emerging markets or trends favoring natural thickening agents, while threats could involve rising competition or fluctuating raw material prices.
Conduct a thorough market segmentation analysis. Understand who the target customers are for Guar Gum, such as food manufacturers, pharmaceuticals, or cosmetics companies. This will help you tailor your marketing strategies effectively and position your products to meet the specific needs of these segments.
Examine market trends and consumer preferences. Are there increasing demands for organic or sustainably sourced Guar Gum? Are there changes in regulatory requirements or industry standards that could affect how you position your business? Keeping an eye on these factors will help you adapt your strategies and capitalize on emerging opportunities.
Finally, develop a clear positioning statement that defines how you want your Guar Gum business to be perceived in the market. This should reflect your unique attributes and how they address customer needs better than competitors. Regularly review and adjust your positioning based on market feedback and competitive actions to maintain relevance and competitiveness in the ever-evolving market landscape.
Conclusion
In conclusion, crafting a comprehensive marketing plan for your Guar Gum business is essential for navigating the competitive landscape and achieving sustainable growth. By thoroughly understanding your target market, leveraging the unique properties of Guar Gum, and employing effective marketing strategies, you can position your product effectively and meet customer needs. Remember to continuously monitor your plan’s performance and adapt to market trends, ensuring that your business remains relevant and profitable. With careful planning and execution, your Guar Gum venture can thrive and reach its full potential in both domestic and international markets.
Why Write a Marketing Plan?
A marketing plan is a crucial tool for any business or startup, helping to drive growth, increase brand awareness, and achieve business objectives. Here’s why a well-structured marketing plan is essential:
- Define Your Marketing Goals: Set clear objectives and strategies to achieve them.
- Target the Right Audience: Identify and understand your ideal customers.
- Improve Brand Positioning: Differentiate your business in a competitive market.
- Create a Roadmap for Success: Establish a structured approach to marketing efforts.
- Optimize Marketing Budget: Ensure cost-effective allocation of resources.
- Enhance Digital Presence: Leverage online channels to maximize reach and engagement.
- Track and Measure Success: Use key performance indicators (KPIs) to refine strategies.
- Gain Competitive Advantage: Analyze competitors to develop unique selling propositions.
- Boost Customer Engagement: Build stronger relationships through effective communication.
- Increase Sales and Revenue: Drive conversions with targeted marketing efforts.
Marketing Plan Content
Creating a marketing plan doesn’t have to be overwhelming. Here are the essential sections to include:
- Executive Summary: A high-level overview of the marketing strategy.
- Brand Positioning & Messaging: Define your brand identity and key messages.
- Target Audience & Customer Personas: Identify demographics, interests, and pain points.
- Competitive Analysis: Understand competitors and market trends.
- Marketing Strategies & Channels: Outline digital, content, social media, and offline strategies.
- Budget Allocation & Resources: Plan marketing spend across various channels.
- Key Performance Indicators (KPIs): Define success metrics and tracking methods.
- Implementation Plan & Timeline: Set action steps and deadlines for execution.
Customizable Marketing Plan Template
To create the perfect Guar Gum marketing plan, follow these steps:
- Download the Template: Fill out the form below to access our editable Word document, tailored for Guar Gum businesses.
- Customizable Content: The template includes guidance and examples to help you complete each section.
- Free Consultation: Schedule a complimentary 30-minute session with one of our marketing consultants.
Ongoing Marketing Strategy
Marketing isn’t a one-time effort—it’s an ongoing process. Your strategy should evolve with market trends, customer behaviors, and business objectives. Regularly updating your marketing plan ensures long-term growth and adaptability.
We recommend reviewing and refining your marketing plan every few months to:
- Adjust strategies based on performance data.
- Test new marketing channels and tactics.
- Optimize budget allocation for maximum ROI.
Bespoke Marketing Plan Services
Our Expertise
With extensive experience across industries, including Guar Gum, we offer:
- Free 30-Minute Consultation: Discuss your marketing goals and strategies.
- Customized Marketing Plans: Receive a tailored marketing strategy aligned with your brand and business objectives.
- Data-Driven Insights: Get detailed market research and competitive analysis to support your decisions.
- Marketing Plan Templates: Download fully structured templates that simplify the process of creating your marketing strategy.
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Whether you're launching a new brand or scaling an existing one, our templates, courses, and consulting services will help you achieve your marketing goals. Download your marketing plan template today and take the first step toward growing your brand.
Next Steps and FAQs
### FAQ Section: Creating a Guar Gum Business Marketing Plan
####
1. What is Guar Gum and what are its primary uses? Answer: Guar Gum is a natural thickening agent derived from the seeds of the guar plant (Cyamopsis tetragonoloba). It is primarily used in food products as a stabilizer, emulsifier, and thickener. Additionally, it finds applications in various industries, including cosmetics, pharmaceuticals, textiles, and oil drilling. ####
2. Why is a marketing plan important for a Guar Gum business? Answer: A marketing plan helps define your business goals, target audience, and strategies for reaching potential customers. It ensures that your marketing efforts are focused, coordinated, and measurable, increasing your chances of success in a competitive market. ####
3. Who are the target customers for a Guar Gum business? Answer: Target customers typically include food manufacturers, pharmaceutical companies, cosmetic brands, and industries that utilize natural thickeners and stabilizers. Understanding the specific needs and preferences of these customers is crucial for crafting an effective marketing strategy. ####
4. What are the key components of a Guar Gum marketing plan? Answer: Key components include:
- Market Research: Analyze industry trends, competitors, and customer needs.
- Target Audience Identification: Define your ideal customers.
- Marketing Goals: Set specific, measurable, achievable, relevant, and time-bound (SMART) objectives.
- Marketing Strategies: Choose tactics such as content marketing, social media, email marketing, and trade shows.
- Budgeting: Allocate resources for various marketing activities.
- Performance Metrics: Establish KPIs to measure the effectiveness of your marketing efforts. ####
5. How can I differentiate my Guar Gum products in the marketplace? Answer: Differentiation can be achieved through various strategies, such as emphasizing the quality and sourcing of your guar gum, offering unique product formulations, providing exceptional customer service, and highlighting certifications (e.g., organic or non-GMO) that appeal to specific markets. ####
6. What marketing channels are most effective for a Guar Gum business? Answer: Effective marketing channels may include:
- Digital Marketing: Utilize SEO, content marketing, and social media to reach your audience online.
- Trade Shows & Industry Conferences: Showcase your products and network with potential buyers.
- Email Marketing: Keep in touch with existing customers and inform them about new products or promotions.
- Partnerships: Collaborate with businesses in related industries to expand your reach. ####
7. How can I measure the success of my Guar Gum marketing plan? Answer: Success can be measured through various metrics, such as:
- Sales Growth: Monitor increases in sales volume and revenue.
- Customer Acquisition: Track the number of new customers gained through marketing efforts.
- Website Analytics: Analyze traffic, bounce rates, and conversions on your website.
- Engagement Metrics: Measure interactions on social media and email campaigns. ####
8. What are common challenges faced when marketing Guar Gum products? Answer: Common challenges include competition from synthetic alternatives, fluctuating raw material prices, and a lack of awareness about the benefits of guar gum among potential customers. Addressing these challenges requires effective education and communication strategies in your marketing plan. ####
9. Should I focus on local or global markets for my Guar Gum business? Answer: The decision to focus on
1. What is Guar Gum and what are its primary uses? Answer: Guar Gum is a natural thickening agent derived from the seeds of the guar plant (Cyamopsis tetragonoloba). It is primarily used in food products as a stabilizer, emulsifier, and thickener. Additionally, it finds applications in various industries, including cosmetics, pharmaceuticals, textiles, and oil drilling. ####
2. Why is a marketing plan important for a Guar Gum business? Answer: A marketing plan helps define your business goals, target audience, and strategies for reaching potential customers. It ensures that your marketing efforts are focused, coordinated, and measurable, increasing your chances of success in a competitive market. ####
3. Who are the target customers for a Guar Gum business? Answer: Target customers typically include food manufacturers, pharmaceutical companies, cosmetic brands, and industries that utilize natural thickeners and stabilizers. Understanding the specific needs and preferences of these customers is crucial for crafting an effective marketing strategy. ####
4. What are the key components of a Guar Gum marketing plan? Answer: Key components include:
- Market Research: Analyze industry trends, competitors, and customer needs.
- Target Audience Identification: Define your ideal customers.
- Marketing Goals: Set specific, measurable, achievable, relevant, and time-bound (SMART) objectives.
- Marketing Strategies: Choose tactics such as content marketing, social media, email marketing, and trade shows.
- Budgeting: Allocate resources for various marketing activities.
- Performance Metrics: Establish KPIs to measure the effectiveness of your marketing efforts. ####
5. How can I differentiate my Guar Gum products in the marketplace? Answer: Differentiation can be achieved through various strategies, such as emphasizing the quality and sourcing of your guar gum, offering unique product formulations, providing exceptional customer service, and highlighting certifications (e.g., organic or non-GMO) that appeal to specific markets. ####
6. What marketing channels are most effective for a Guar Gum business? Answer: Effective marketing channels may include:
- Digital Marketing: Utilize SEO, content marketing, and social media to reach your audience online.
- Trade Shows & Industry Conferences: Showcase your products and network with potential buyers.
- Email Marketing: Keep in touch with existing customers and inform them about new products or promotions.
- Partnerships: Collaborate with businesses in related industries to expand your reach. ####
7. How can I measure the success of my Guar Gum marketing plan? Answer: Success can be measured through various metrics, such as:
- Sales Growth: Monitor increases in sales volume and revenue.
- Customer Acquisition: Track the number of new customers gained through marketing efforts.
- Website Analytics: Analyze traffic, bounce rates, and conversions on your website.
- Engagement Metrics: Measure interactions on social media and email campaigns. ####
8. What are common challenges faced when marketing Guar Gum products? Answer: Common challenges include competition from synthetic alternatives, fluctuating raw material prices, and a lack of awareness about the benefits of guar gum among potential customers. Addressing these challenges requires effective education and communication strategies in your marketing plan. ####
9. Should I focus on local or global markets for my Guar Gum business? Answer: The decision to focus on