Medical Device Business Plan Template

How to start a medical device business plan template

Are you interested in starting your own medical device Business?

If you're reading this, you may be interested in starting a medical device business. But where do you start? What are the first steps? In this blog post, we'll walk you through the process of starting a medical device business, from researching the market to developing a product to launching your business. We'll also provide some resources to help you along the way. So let's get started!
Global Market Size
The global medical device market is estimated to be worth $363 billion in 2020. The market is expected to grow at a compound annual growth rate (CAGR) of 5.6% from 2020 to 2025, reaching $457 billion by 2025. There are many opportunities for entrepreneurs to start a medical device business. The first step is to identify a niche within the medical device market that your business can address. Once you have identified a niche, you need to assess the potential global market size for your product or service. To estimate the global market size for your medical device business, you need to consider the following factors:
1. The size of the target population: This includes the number of people who could potentially use your product or service.
2. The prevalence of the condition: This is the percentage of the target population that actually has the condition that your product or service is designed to treat.
3. The market penetration: This is the percentage of the target population that is actually using your product or service.
4. The price of your product or service: This will impact how many units of your product or service the market can afford to buy.
5. The reimbursement landscape: This includes the policies and regulations that determine whether or not your product or service will be covered by insurance.
Once you have considered all of these factors, you can use them to estimate the potential global market size for your medical device business.
Target Market
When starting a medical device business, it is important to first identify your target market. This can be done by considering what population you would like to serve and what needs your device would address. Once you have a good understanding of your target market, you can then begin to develop a marketing strategy to reach them. There are many different ways to reach your target market, such as through online advertising, attending trade shows, or directly contacting potential customers. No matter what method you choose, it is important to make sure that your marketing materials are clear and concise so that your target market understands what your business is all about and how your device can help them.
Business Model
There are a few different ways to go about starting a medical device business. The first is to develop your own product. This option is typically only viable for those with a strong engineering or medical background. If you don’t have a product to bring to market, you can either find an existing product to license or develop, or you can create a new product through a process of research and development. The second option is to provide services to the medical device industry. This could include everything from regulatory consulting to marketing and sales services. If you have experience in the medical device industry, this can be a great way to get your business started without having to develop your own product. The third option is to invest in a medical device company. This could be done through venture capital, private equity, or even angel investing. If you have the capital to invest, this can be a great way to get involved in the medical device industry without having to start your own company from scratch. No matter which option you choose, there are a few things you will need to do to get your medical device business up and running. First, you will need to create a business plan. This will help you map out your goals and objectives, as well as figure out how to finance your business. Next, you will need to obtain the necessary licenses and permits from the government. Finally, you will need to find a manufacturing partner to produce your product. With a little planning and perseverance, you can start a successful medical device business..
Competitive Landscape
The medical device industry is a highly competitive landscape. In order to be successful, you need to have a clear understanding of the competitive landscape and how your product or service fits into it. One of the first things you need to do is understand your target market. Who is your target market? What needs does your target market have that your product or service can address? You also need to understand your competition. Who are they? What do they offer? What are their strengths and weaknesses? How can you position your product or service to be the best option for your target market? Finally, you need to have a plan for marketing and selling your product or service. How will you reach your target market? What are your sales and marketing strategies? By understanding the competitive landscape and having a clear plan for marketing and selling your product or service, you can give your medical device business the best chance for success.
If you're looking to start a medical device business, there are a few key things to keep in mind. First, you'll need to have a strong understanding of the regulatory landscape. Second, it's important to have a clear vision for your business, and to build a team of experts who can help you achieve your goals. Finally, don't forget to focus on your customers – they're the ones who will ultimately decide whether your business is a success.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect medical device business plan, fill out the form below and download our medical device business plan template. The template is a word document that can be edited to include information about your medical device business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your medical device Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the medical device industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your medical device business. We would also be happy to create a bespoke medical device business plan for your medical device business including a 5-year financial forecast to ensure the success of your medical device business and raise capital from investors to start your medical device business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.