Mobile Spray Tanning Business Plan Template

Mobile Spray Tanning Business Plan Template

Mobile Spray Tanning business plan template

Are you interested in starting your own Mobile Spray Tanning Business?



Starting a mobile spray tanning business can be a rewarding and profitable venture for those who are passionate about beauty and wellness. With the increasing demand for sunless tanning options and the convenience of mobile services, this industry is thriving. Whether you are a certified spray tan technician or someone looking to enter this field, this article will guide you through the steps of starting your own mobile spray tanning business. From acquiring the necessary skills and equipment to marketing your services and building a client base, we will provide you with the essential information and tips to help you succeed in this exciting industry. So, if you are ready to embark on a journey of entrepreneurship and deliver a healthy and beautiful tan to your clients, read on to discover how to start and run a successful mobile spray tanning business.

Global Market Size

The global market size for the mobile spray tanning industry has been steadily growing over the years as more people seek a safe and convenient alternative to traditional sunbathing and tanning beds. According to a report by Grand View Research, the global sunless tanning market was valued at $1.77 billion in 2020 and is expected to reach $2.03 billion by 2027, growing at a compound annual growth rate (CAGR) of 2.0% during the forecast period.

One of the key factors driving this growth is the increasing awareness about the harmful effects of UV radiation from the sun and tanning beds, such as premature aging, skin cancer, and other skin-related issues. As a result, there has been a significant shift towards sunless tanning methods like spray tanning, which offer a safer and more natural-looking tan.

Furthermore, the convenience and flexibility offered by mobile spray tanning services have also contributed to the industry's growth. Mobile spray tan businesses provide on-demand services, allowing clients to get a tan in the comfort of their own homes or at any location of their choice. This eliminates the need for clients to travel to a tanning salon, making it an attractive option for busy individuals, events, parties, weddings, and other special occasions.

The market size for mobile spray tanning is not limited to a specific region but is expanding globally. North America currently holds the largest market share, owing to the high demand for sunless tanning products and services in countries like the United States and Canada. However, the market is also witnessing significant growth in regions like Europe, Asia Pacific, and Latin America, driven by changing beauty trends, rising disposable incomes, and increasing awareness about sun protection.

As the market continues to expand, there are ample opportunities for entrepreneurs to establish successful mobile spray tan businesses. By offering quality services, using safe and high-quality tanning solutions, and implementing effective marketing strategies, aspiring business owners can tap into this growing market and carve a niche for themselves in the global mobile spray tanning industry.

Target Market

Target Market:

The target market for a mobile spray tanning business primarily consists of individuals who are looking to achieve a beautiful and natural-looking tan without the harmful effects of sun exposure. This can include people of all ages and backgrounds, but there are certain demographics that may be more inclined to utilize mobile spray tanning services.

1. Busy Professionals: Professionals who work long hours and have limited time for activities like tanning may find mobile spray tanning services to be a convenient solution. They can schedule an appointment at their preferred location, whether it is their home, office, or even a hotel room, and receive a customized tan without disrupting their busy schedule.

2. Event-Goers: Individuals who are attending special events such as weddings, proms, or parties may seek mobile spray tanning services to achieve a flawless and radiant complexion for the occasion. Mobile spray tanning allows them to get a tan in the comfort of their own surroundings without the hassle of visiting a salon.

3. Health-Conscious Individuals: Many people are becoming increasingly aware of the dangers of excessive sun exposure and are looking for safer alternatives to achieve a tan. Mobile spray tanning offers a safe and UV-free option, making it attractive to individuals who prioritize their skin health.

4. Vacationers: Travelers who are heading to sunny destinations may want to start their vacation with a natural-looking tan. Mobile spray tanning can offer a convenient solution as they can get a tan before they even leave their homes, eliminating the need to spend time under the sun.

5. Bridal Parties: Brides and their bridal parties often seek mobile spray tanning services to ensure a uniform and sun-kissed look for their wedding day. Offering group packages or discounts for bridal parties can be an effective way to attract this specific target market.

6. Fitness Enthusiasts: Athletes and fitness enthusiasts, including bodybuilders and dancers, may use mobile spray tanning services to enhance their physique and showcase their muscle definition. These individuals often participate in competitions or performances where having a tan is a common practice.

It is important for a mobile spray tanning business to identify and understand its target market to effectively tailor its marketing strategies and services. By catering to the needs and preferences of the target market, a mobile spray tanning business can attract and retain loyal customers.

Business Model

Business Models for a Mobile Spray Tanning Business

When starting a mobile spray tanning business, it is essential to establish a strong business model that aligns with your goals and target audience. A well-defined business model will help you outline your services, pricing structure, marketing strategies, and operational processes. Here are a few business models commonly adopted by successful mobile spray tanning businesses:

1. On-Demand Model:
This business model focuses on providing convenience and flexibility to your customers. With an on-demand model, you can offer same-day or next-day appointments, allowing clients to schedule spray tanning sessions at their preferred location and time. This model is particularly appealing to busy professionals, event-goers, or those who prefer tanning in the comfort of their own homes.

To implement this model effectively, it is crucial to have a user-friendly online booking system or a dedicated mobile app. This will enable clients to easily schedule appointments, choose specific tanning solutions, and provide necessary information for the spray tanning technician.

2. Subscription Model:
This business model involves offering recurring services to clients who prefer regular tanning sessions. By offering subscription packages, you can secure a loyal customer base and establish a predictable revenue stream.

Consider offering monthly or quarterly subscription plans, where clients are billed automatically and receive a set number of spray tanning sessions each month. To entice customers, you can offer discounted rates or exclusive perks for subscribing to your services. Regular communication and personalized offers for subscribers can also help in customer retention and building long-term relationships.

3. Event Model:
This business model focuses on providing spray tanning services for special events such as weddings, parties, or corporate functions. By targeting events, you can tap into a niche market and offer your services to a large group of people at once.

To implement this model successfully, you need to establish partnerships with event planners, wedding coordinators, or venue owners who often require spray tanning services for their clients. Offering special event packages or group discounts can incentivize event organizers to choose your business over competitors. Additionally, having a mobile setup that can accommodate larger groups efficiently will be crucial to your success in this model.

4. Collaborative Model:
In this business model, you collaborate with complementary businesses to expand your customer reach and provide added value to clients. For example, you can partner with beauty salons, fitness studios, or wedding dress boutiques to offer spray tanning services as an add-on or bundled service.

By collaborating with other businesses, you can benefit from their existing customer base and increase your visibility. This model allows you to tap into a wider market segment and attract clients who may not have considered spray tanning otherwise.

Ultimately, the choice of business model for your mobile spray tanning business will depend on your target market, resources, and personal preferences. It is essential to conduct market research, assess your competition, and carefully analyze your target audience's needs and preferences before deciding on the most suitable business model for your venture.

Competitive Landscape

The competitive landscape for mobile spray tanning businesses can vary depending on the location and market demand. However, it is important to research and understand the existing competition in your area before starting your own business. Here are a few key aspects to consider when assessing the competitive landscape:

1. Existing Mobile Spray Tanning Businesses: Identify the number of mobile spray tanning businesses already operating in your area. Determine their reputation, range of services offered, pricing, and target market. Analyzing their strengths and weaknesses can help you position your business and differentiate your services to attract potential customers.

2. Brick-and-Mortar Tanning Salons: While your focus is on mobile spray tanning, it is essential to consider the competition from traditional brick-and-mortar tanning salons. These establishments may offer spray tanning services alongside other tanning options. Assess their pricing, customer reviews, and quality of service to understand how you can stand out and offer a unique value proposition.

3. Online Tanning Products and Services: With the rise of e-commerce, many online platforms offer tanning products and services that can be delivered directly to customers' homes. These platforms may include self-tanning lotions, sprays, or even at-home spray tanning kits. Explore their pricing, customer reviews, and marketing strategies to understand how you can compete effectively in the online space.

4. Beauty and Wellness Service Providers: Expand your competitive analysis beyond spray tanning-focused businesses. Consider other beauty and wellness service providers that may indirectly compete with your mobile spray tanning business. This includes spas, beauty salons, estheticians, and even fitness centers that offer tanning services. Assess their reputation, pricing, and customer loyalty programs to understand how you can position your business as a convenient and superior alternative.

5. Market Trends and Innovations: Stay updated on the latest market trends and innovations in the spray tanning industry. This includes new spray tanning techniques, organic and natural tanning solutions, and innovative equipment. By keeping up with industry advancements, you can offer cutting-edge services that differentiate your business from the competition.

Remember, competition can be both a challenge and an opportunity. By conducting a thorough analysis of the competitive landscape, you can identify gaps in the market and develop a unique selling proposition that sets your mobile spray tanning business apart. Building strong relationships with customers, providing exceptional service, and continuously innovating will help you establish a strong foothold in the market and attract a loyal customer base.

Legal and Regulatory Requirements

Legal and Regulatory Requirements for Starting a Mobile Spray Tanning Business

Before starting a mobile spray tanning business, it is important to familiarize yourself with the legal and regulatory requirements specific to your location. While the exact requirements may vary depending on your country, state, or local government, there are several common legal and regulatory aspects to consider.

1. Business Registration and Licensing: In most jurisdictions, you will need to register your mobile spray tanning business with the appropriate governmental agency. This may involve obtaining a business license or permit, which allows you to legally operate your business. The process and fees associated with business registration and licensing can vary, so it is essential to research and comply with your local requirements.

2. Health and Safety Regulations: As a mobile spray tanning business, you will be providing a service that involves applying products to clients' skin. Therefore, it is crucial to comply with health and safety regulations to protect both your clients and yourself. This may include obtaining certifications in proper sanitation and hygiene practices, as well as ensuring that your equipment and products meet industry standards.

3. Insurance: It is highly recommended to obtain appropriate insurance coverage for your mobile spray tanning business. This may include general liability insurance, which protects you from potential lawsuits or claims arising from accidents or injuries that occur during your services. Additionally, obtaining professional liability insurance can provide coverage in case of allegations of negligence or dissatisfaction with your services.

4. Tax Obligations: Starting a business means taking on tax responsibilities. It is important to understand your obligations regarding income tax, sales tax, and any other applicable taxes in your jurisdiction. Consult with a tax professional or accountant to ensure that you are aware of and compliant with all tax requirements.

5. Compliance with Advertising and Marketing Laws: When promoting your mobile spray tanning business, it is essential to comply with advertising and marketing laws. This includes accurately representing your services, avoiding false or misleading claims, and adhering to any specific regulations related to the beauty and wellness industry.

6. Employee and Labor Laws: If you plan to hire employees for your mobile spray tanning business, it is important to understand and comply with applicable employee and labor laws. This includes understanding minimum wage requirements, overtime regulations, worker's compensation, and other employment-related laws that may apply in your jurisdiction.

7. Environmental Regulations: Depending on the products and equipment you use in your mobile spray tanning business, there may be environmental regulations to consider. This may include proper disposal of waste products, adherence to chemical handling and storage guidelines, and compliance with any applicable environmental protection laws.

It is crucial to conduct thorough research and consult with local authorities or legal professionals to ensure full compliance with all legal and regulatory requirements for starting and operating your mobile spray tanning business. Non-compliance can result in penalties, fines, or even the suspension of your business operations, so it is essential to prioritize legal and regulatory compliance from the outset.

Financing Options

Financing Options for Starting a Mobile Spray Tanning Business

Starting a mobile spray tanning business can be an exciting venture, but it also requires some upfront investment. If you're wondering how to finance your new venture, there are several options available to consider. Here are some common financing options for starting a mobile spray tanning business:

1. Personal Savings: One of the simplest financing options is to use your personal savings to fund your business. This allows you to avoid taking on debt and maintain full control over your business. If you have savings set aside for this purpose, it can be a great way to get started without any financial obligations.

2. Small Business Loans: Many financial institutions offer small business loans specifically designed to help entrepreneurs start their own businesses. These loans typically require a detailed business plan, proof of collateral, and a good credit score. It's important to shop around and compare loan terms, interest rates, and repayment options to find the best fit for your needs.

3. Crowdfunding: Crowdfunding platforms like Kickstarter or Indiegogo can be an excellent way to raise funds for your mobile spray tanning business. With crowdfunding, you set a funding goal and offer various rewards or incentives to those who contribute. This option allows you to tap into the power of the crowd and generate funds from a wide range of potential customers and supporters.

4. Business Grants: Depending on your location and business model, you may be eligible for business grants offered by government agencies or private organizations. These grants are typically competitive and require a detailed application process. However, if you meet the criteria and are successful in securing a grant, it can provide a significant financial boost to your business.

5. Investors: If you're open to sharing ownership and control of your business, seeking investors can be a viable financing option. Investors can provide the necessary capital in exchange for a percentage of ownership or future profits. It's important to consider the terms of the investment carefully and ensure that you're comfortable with the level of control and accountability that comes with having investors.

6. Equipment Financing: If the bulk of your startup costs are related to purchasing equipment, you may consider equipment financing. This option allows you to lease or finance the equipment needed for your mobile spray tanning business, spreading the cost over a set period of time. Equipment financing can be more accessible for those with less-established credit histories.

7. Personal Loans or Credit Cards: While using personal loans or credit cards should be approached with caution, they can be options to consider if you need quick access to funds. However, it's important to carefully manage your debt and consider the interest rates and repayment terms associated with these options.

When exploring financing options, it's crucial to create a comprehensive business plan and financial projections to demonstrate the viability and profitability of your mobile spray tanning business. This will not only help you secure funding but also serve as a valuable tool for managing your business effectively. Remember to consult with a financial advisor or accountant to assess which option is best suited for your specific circumstances.

Marketing and Sales Strategies

Marketing and Sales Strategies for Starting a Mobile Spray Tanning Business

Marketing and sales play a crucial role in the success of any business, and a mobile spray tanning business is no exception. Here are some effective strategies to promote and sell your services:

1. Identify your target market: Begin by identifying your target audience, such as busy professionals, brides-to-be, fitness enthusiasts, or individuals who prefer the convenience of at-home tanning. Tailor your marketing efforts to appeal to this specific group.

2. Develop a strong brand identity: Create a compelling brand that reflects the uniqueness of your mobile spray tanning business. Choose a name, logo, and tagline that resonate with your target market and differentiate you from competitors. Consistency in branding across all platforms, including your website, social media accounts, and promotional materials, is essential.

3. Build an online presence: In today's digital age, having a strong online presence is crucial for business success. Develop a user-friendly website that showcases your services, pricing, and contact information. Optimize your website for search engines to increase visibility. Utilize social media platforms such as Instagram and Facebook to showcase before and after photos, client testimonials, and special offers.

4. Offer enticing promotions: Attract new customers and encourage repeat business by offering special promotions and discounts. Consider running introductory offers for first-time clients, referral discounts, or package deals for multiple sessions. Collaboration with local businesses, such as gyms or beauty salons, can also help increase brand exposure and attract new clients.

5. Attend local events and networking opportunities: Participate in local events, trade shows, and community gatherings to increase brand visibility and connect with potential clients. Offer free or discounted tanning sessions at these events to showcase your services and generate interest. Networking with other professionals within the beauty and wellness industry can also lead to valuable referrals and collaborations.

6. Provide exceptional customer service: Word-of-mouth recommendations are powerful for any business, and the spray tanning industry is no exception. Ensure that every client has a positive experience by providing exceptional customer service. Be prompt, professional, and attentive to client needs. Encourage clients to leave reviews and testimonials, which can be shared on your website and social media platforms.

7. Develop strategic partnerships: Collaborating with complementary businesses can help expand your reach and attract new clients. Consider partnering with local spas, salons, fitness studios, or even wedding planners. Offer to provide spray tanning services at their location or mutually promote each other's businesses to tap into their existing customer base.

8. Utilize targeted advertising: Consider investing in targeted advertising to reach your ideal audience. Depending on your budget, you can explore options such as Google Ads, social media ads, or local print publications. Utilize targeted keywords and demographics to ensure your ads are reaching the right people.

Remember, marketing and sales strategies require consistency, adaptability, and creativity. Continuously evaluate the effectiveness of your efforts and adjust accordingly. By implementing these strategies, you can effectively promote your mobile spray tanning business and attract a steady stream of clients.

Operations and Logistics

Operations and Logistics

Starting a mobile spray tanning business requires careful planning and organization to ensure seamless operations and logistics. Here are some key considerations to keep in mind:

1. Equipment and Supplies: Invest in high-quality spray tanning equipment that is portable and easy to transport. This may include a spray tanning machine, tent, extraction fan, disposable caps, disposable undergarments, and tanning solutions. Ensure that you have an adequate supply of these items to cater to your clients' needs.

2. Vehicle and Transportation: Since you will be operating as a mobile business, having a reliable vehicle is essential. Consider the size of your vehicle to accommodate all the necessary equipment and supplies. Additionally, ensure that your vehicle is properly maintained and has the necessary insurance coverage.

3. Scheduling and Appointments: Develop a system for scheduling appointments efficiently. This can be done manually or through the use of scheduling software or apps. Consider the distance between appointments to optimize your time and reduce travel costs. Clear communication with clients regarding appointment times and any necessary preparations will help ensure a smooth operation.

4. Location Selection: Identify your target market and determine the areas where you will offer your services. Research the demographics and preferences of potential clients in these areas to tailor your marketing efforts accordingly. It may be beneficial to focus on areas with high foot traffic or where there is a demand for mobile beauty services.

5. Marketing and Promotion: Develop a comprehensive marketing strategy to attract clients to your mobile spray tanning business. Utilize both online and offline channels, such as social media, local directories, flyers, and word-of-mouth referrals. Consider offering special promotions or discounts to encourage new clients to try your services.

6. Health and Safety: Prioritize the health and safety of your clients by adhering to proper hygiene practices and using high-quality, hypoallergenic tanning solutions. Ensure that your equipment is cleaned and sanitized between clients, and follow any local regulations or guidelines related to the use of spray tanning products.

7. Storage and Inventory Management: Establish a system for storing and managing your inventory of tanning solutions and other supplies. Keep track of your stock levels and ensure that you have enough products to fulfill client appointments. Consider establishing relationships with suppliers to ensure a consistent supply of high-quality products.

8. Pricing and Payment: Set competitive pricing for your mobile spray tanning services based on factors such as location, competition, and the quality of your services. Determine how you will accept payments, whether it be cash, credit cards, or mobile payment options. Consider providing clients with multiple payment methods to accommodate their preferences.

9. Documentation and Record-Keeping: Maintain accurate records of your clients, appointments, and financial transactions. This will help you track your business's performance, analyze trends, and maintain a database for future marketing initiatives. Additionally, ensure that you comply with any legal requirements regarding data protection and privacy.

By carefully planning and managing the operations and logistics of your mobile spray tanning business, you can provide a convenient and professional service to your clients while maximizing efficiency and profitability.

Human Resources & Management

Human Resources and Management

When starting a mobile spray tanning business, it is essential to consider the human resources and management aspects of your venture. Building a strong team and effectively managing your employees are crucial for the success and growth of your business. Here are some key considerations to keep in mind:

1. Hiring the right team: Look for individuals who are not only skilled in spray tanning techniques but also possess excellent customer service skills. Since your business will be mobile, it's important to hire individuals who can handle the challenges of traveling to different locations and maintain a professional demeanor at all times.

2. Training and development: Invest in proper training and ongoing development programs for your team members. Stay up to date with the latest spray tanning techniques, products, and safety regulations to ensure that your team can provide the best service to your clients. Regular training sessions and workshops will help your team improve their skills and stay motivated.

3. Clear communication: Establish clear communication channels within your team. Regular meetings, both in-person and virtual, can help address any concerns, provide feedback, and ensure that everyone is on the same page. Encourage open and honest communication, as it will foster a positive work environment and increase productivity.

4. Setting goals and expectations: Clearly define your business goals and expectations for your team members. This includes setting targets for the number of clients to be served, customer satisfaction ratings, and revenue goals. By providing your team with clear objectives, they can work towards achieving them and contribute to the growth of your business.

5. Performance management: Implement performance management systems to monitor and evaluate your team's performance. Regularly assess their skills, productivity, and customer feedback to identify areas for improvement and provide constructive feedback. Recognize and reward outstanding performance to motivate your team and encourage them to excel in their roles.

6. Employee retention: Retaining talented employees is crucial for the long-term success of your business. Offer competitive compensation packages, including incentives and bonuses, to keep your team motivated and engaged. Additionally, create a positive work culture that values and recognizes their efforts, providing opportunities for career growth and advancement within the company.

7. Compliance with labor laws: Ensure that your business complies with all relevant labor laws and regulations. This includes proper classification of employees, adhering to minimum wage requirements, providing necessary breaks, and maintaining appropriate records. Familiarize yourself with local laws and consult legal professionals if needed to avoid any legal issues down the line.

By focusing on human resources and effective management practices, you can build a strong team and create a positive work environment for your mobile spray tanning business. A skilled and motivated team will not only help you meet your business goals but also ensure that your clients receive excellent service, leading to customer satisfaction and loyalty.


In conclusion, starting a mobile spray tanning business can be a lucrative and rewarding venture for those interested in the beauty and wellness industry. By following the steps outlined in this article, aspiring entrepreneurs can lay a solid foundation for their business, including comprehensive market research, acquiring the necessary equipment and supplies, obtaining the appropriate certifications and licenses, creating a strong brand and marketing strategy, and providing exceptional customer service. With the growing demand for sunless tanning options and the convenience of mobile services, there is ample opportunity for success in this industry. By staying up to date with industry trends and continuously improving skills and techniques, mobile spray tanning businesses have the potential for long-term growth and profitability. With dedication, passion, and a commitment to excellence, entrepreneurs can embark on an exciting journey towards building a successful mobile spray tanning business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordab