Music Artist Business Plan Template

how to start a music artist  business plan template

Are you interested in starting your own Music Artist Business?

As a music artist, you have a unique opportunity to share your talents with the world. But, before you can start sharing your music with others, you need to set up your music artist business. Starting a music artist business can be a daunting task, but it doesn't have to be. With a little planning and some help from resources like this blog, you can get your business up and running in no time. In this blog, we'll cover everything you need to know to get started, including how to choose your business structure, get licensing and permits, and start marketing your music. Ready to get started? Let's jump in!
Global Market Size
The music industry is a global business with a wide range of participants. The industry is worth billions of dollars and has a vast array of players, from major labels to independent artists. The global market size for the music industry is estimated to be around $15 billion. This includes revenue from physical sales, digital sales, live concerts, and licensing. The music industry is a complex and ever-changing business, but there are some basic steps that all artists need to take in order to start their careers.
1. Find your niche The first step to starting a successful music career is to find your niche. There are a lot of different genres and sub-genres of music, so it's important to figure out which one you fit into. Are you a singer-songwriter? A rapper? A DJ? Once you've figured out your genre, you can start to focus on building your career in that area.
2. Develop your craft No matter what genre you're in, you need to be talented in order to succeed in the music industry. If you're not a naturally gifted musician, you'll need to work hard to develop your skills. This means taking lessons, practicing regularly, and writing/performing as much as possible. The more you play, the better you'll get.
3. Build a fan base Having a solid fan base is essential for any musician. These are the people who will buy your music, come to your shows, and support you throughout your career. There are a number of ways to build a fan base, including playing live shows, releasing free music online, and interacting with fans on social media.
4. Get signed or go independent Once you've built up a fan base and developed your craft, you need to decide whether you want to get signed to a record label or go independent. There are pros and cons to both options, so it's important to weigh your options carefully before making a decision. If you do decide to go independent, there are a number of ways to release and promote your music without the help of a label.
5. Stay focused and work hard The music industry is a competitive business, so it's important to stay focused and work hard if you want to succeed. There will be ups and downs throughout your career, but if you stay dedicated to your craft, you'll eventually achieve your goals.
Target Market
As a music artist, it is important to identify your target market. This can be done by considering who your music would appeal to the most. For example, if you are a country artist, your target market may be people who live in rural areas or who are fans of country music. If you are a pop artist, your target market may be people who are between the ages of 18 and 34. Once you have identified your target market, you can begin to market your music to them. This can be done by creating a website and social media accounts and by playing shows in venues that your target market is likely to frequent.
Business Model
There are a few different ways to go about starting a music artist business. The most important thing is to have a plan and a clear idea of what you want your business to achieve. Here are a few things to consider when putting together your business model:
1. What are your goals? Before you start putting together your business model, it's important to have a clear idea of what your goals are. What do you want to achieve with your music artist business? Are you looking to make a living from your music? Or are you just hoping to get your music out there and reach a wider audience? Once you know what your goals are, you can start to put together a plan that will help you achieve them.
2. Who is your target audience? Another important consideration when putting together your business model is who your target audience is. Who are you making your music for? Who is most likely to buy your music or come to your shows? Knowing your target audience will help you determine where to focus your marketing efforts and how to best reach them.
3. What are your revenue streams? There are a number of different ways that music artists can make money. The most common are through sales of their music, live performances, and merchandise. But there are other options as well, such as licensing your music for use in film or television, or working with sponsorships and endorsements. It's important to think about all of the different ways that you can generate revenue from your music and then to focus on the ones that are most likely to be successful for you.
4. What are your costs? Of course, starting a music artist business isn't free. There are a number of costs associated with it, such as recording and marketing expenses. It's important to have a clear understanding of all of the costs associated with your business so that you can price your products and services accordingly.
5. What is your competition? Last but not least, it's important to understand who your competition is and what they're doing. What are other music artists in your genre or style doing to succeed? What are their strengths and weaknesses? Knowing your competition will help you better position yourself in the market and make sure that you're offering something that they're not..
Competitive Landscape
In the music artist business, it is important to understand the competitive landscape. This includes understanding the different types of artists, the different types of businesses, and the different ways to make money in the music industry. There are four main types of music artists:
1. Solo artists
2. Bands
3. Music groups
4. Music producers
Solo artists are usually signed to a record label and have a manager. They may also have a team of people that help with booking shows, promoting their music, and selling merchandise.
Bands are usually signed to a record label and have a manager. They may also have a team of people that help with booking shows, promoting their music, and selling merchandise.
Music groups are usually signed to a record label and have a manager. They may also have a team of people that help with booking shows, promoting their music, and selling merchandise.
Music producers are usually signed to a record label and have a manager. They may also have a team of people that help with booking shows, promoting their music, and selling merchandise.

Creating the Band

Starting a music artist business begins with forming a band. It’s important to consider the skills and personalities of each bandmember when creating the group and determine whether the musicians are compatible. When putting together the group, take into account the genre of music, the sound you want to achieve, and the level of commitment each musician is willing to provide. By finding the right combination of musicians, your band will be able to create something truly special.

Financing Your Music Business

Money is essential for any business endeavor, and a music career is no exception. There are various sources of financing available for music businesses including crowdfunding, government grants, loans, and private investments. It’s important to do research on which type of financing is most suitable for your needs and determine if it’s worth taking on any debt in order to get your career off the ground.

Promoting Your Music Business

Once you have your finances in order, it’s time to start promoting your music business. There are many strategies for marketing your music such as social media campaigns, email marketing, radio promotions, and live performances. It’s important to identify which tactics will work best for your particular situation and to create plans for getting the word out about your music.

Building an Online Presence for Your Music Business

In today’s digital age, having an online presence is essential for any business. You can create an engaging website with a portfolio of your work as well as social media accounts such as Facebook, Twitter, Instagram, and YouTube where you can share updates about your career. Additionally, websites like SoundCloud and Bandcamp can be valuable tools for getting your music out there.

Networking to Grow Your Music Business

Networking is key when trying to grow a music business. Connecting with other industry professionals such as promoters, venue owners, producers, and other artists can help you build relationships that can lead to more opportunities in the future. Try attending local industry events or reaching out online in order to expand your network.

Legal Considerations for Your Music Business

When starting a music artist business it’s important to be aware of legal considerations such as copyright law and licensing agreements in order to protect yourself from potential lawsuits or complications down the line. It’s wise to consult with an attorney who specializes in the entertainment industry so that you can ensure that all legal aspects are taken care of properly.

Taxes and Accounting for Your Music Business

It's also important to understand taxes and accounting when starting a music artist business. Knowing how to properly file taxes and manage finances can help keep you organized and ensure that you pay only what you owe while also taking advantage of deductions applicable to musicians. Consult with an accountant who specializes in taxes related to entertainment businesses so that you can maximize earnings while minimizing expenses throughout the year.

Investing in Your Career

Finally, investing in yourself is key when starting out as a musician. Investing money into equipment rental or studio time can help ensure high-quality recordings that will make your music stand out from others. Additionally, taking classes or attending workshops related to production or performance can also be beneficial investments that will help further develop your skillset and make you more attractive as a professional musician.
When you’re ready to start your music artist business, there are a few key things to keep in mind. First, you need to create a brand that represents you and your music. This includes everything from your name and logo to your website and social media presence. Once you have a strong brand, you need to start promoting your music and building a following. This can be done through online marketing, live shows, and word of mouth. Finally, you need to keep growing your business by continuing to create new music and reaching new fans. By following these steps, you’ll be on your way to a successful music career.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Music Artist business plan, fill out the form below and download our Music Artist business plan template. The template is a word document that can be edited to include information about your Music Artist business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Music Artist Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Music Artist industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Music Artist business. We would also be happy to create a bespoke Music Artist business plan for your Music Artist business including a 5-year financial forecast to ensure the success of your Music Artist business and raise capital from investors to start your Music Artist business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.