Nail Salon Business Plan Template

How to start a Nail Salon Business

Are you interested in starting your own Nail Salon Business?

Are you thinking of starting a nail salon business? If so, you're not alone. According to the Professional Beauty Association, there are over 38,000 nail salons in the United States. If you're considering starting your own nail salon, there are a few things you should keep in mind. First, you'll need to obtain the necessary licenses and permits. Secondly, you'll need to find the right location for your salon. And third, you'll need to purchase the right equipment and supplies. Fortunately, we're here to help. In this blog post, we'll provide you with an overview of everything you need to know about starting a nail salon business. We'll also share some tips on how to make your salon a success.
Global Market Size
According to a recent study, the global nail salon market is expected to reach $15.21 billion by 2023. This growth is being driven by factors such as an increase in the number of women working and the popularity of nail art. If you're thinking about starting a nail salon business, now is a great time to get started. With the right planning and execution, you can tap into this growing market and build a successful business.
Target Market
Your target market when starting a nail salon business is people who are looking for a professional and affordable place to get their nails done. This can include people of all ages, genders, and backgrounds. It is important to find a location that is convenient for your target market, as this will help you attract and retain customers. You can market your business through word-of-mouth, online advertising, or print marketing.
Business Model
When starting a nail salon business, it is important to have a clear and concise business model. This will help you determine the feasibility of your business, as well as what services and products you will offer. There are a few different business models that nail salons can follow, so be sure to do your research and choose the one that best fits your needs. One common business model for nail salons is the franchise model. In this model, you will purchase a franchise from an existing nail salon chain. This franchise will provide you with the necessary training, equipment, and products to get your business up and running. The downside to this model is that you will have to pay royalties to the franchisor, and you will be limited in terms of the products and services you can offer. Another business model that nail salons can follow is the independent model. In this model, you will be responsible for all aspects of your business, from finding and leasing a space to hiring and training staff. This model gives you a lot of flexibility in terms of the products and services you can offer, but it also requires a lot of work on your part. 
Competitive Landscape
As with any business, it is important to understand the competitive landscape before starting a nail salon. Who are your potential competitors? What are their strengths and weaknesses? How can you position your own business to stand out in the market? Some factors to consider when assessing the competitive landscape for a nail salon business include:
  1. The number of other nail salons in the area
  2. The location of other nail salons in relation to your proposed location
  3. The range of services offered by other nail salons
  4. The pricing of other nail salons
  5. The target market of other nail salons
By understanding the competitive landscape, you can develop a clear plan for how to position your own nail salon business for success.
After you've done your research and decided that starting a nail salon business is the right move for you, it's time to start putting your plans into action. To open a successful salon, you'll need to find the right location, build a great team of talented nail artists, and create a marketing strategy that will attract customers. With hard work and dedication, you can turn your dream of owning a nail salon into a reality.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Nail Salon business plan, fill out the form below and download our Nail Salon business plan template. The template is a word document that can be edited to include information about your Nail Salon business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Nail Salon Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Nail Salon industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Nail Salon business. We would also be happy to create a bespoke Nail Salon business plan for your Nail Salon business including a 5-year financial forecast to ensure the success of your Nail Salon business and raise capital from investors to start your Nail Salon business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.