Nursery Business Plan Template

Are you interested in starting your own nursery Business? 

how to start a nursery business

If you love spending time with children and have always dreamed of owning your own business, then starting a nursery business could be perfect for you! In this blog post, we'll cover everything you need to know to get started, from writing a business plan to finding the perfect location. With a little hard work and dedication, you can soon be on your way to owning and operating a successful nursery business!
Global Market Size
The global nursery market is estimated to be worth around $24 billion. The market is expected to grow at a compound annual growth rate (CAGR) of 5.5% between 2016 and 2024. There are a number of reasons why the nursery market is growing. Firstly, there is an increasing number of women in the workforce. This means that there is a greater demand for child care services. Secondly, the birth rate is rising. This is particularly true in developing countries, where the population is growing rapidly. The third reason for the growth of the nursery market is the increasing disposable income of families. This means that families are able to spend more on their children, and are more likely to use nursery services. Finally, the trend for couples to have fewer children is also driving the growth of the nursery market. This is because couples are increasingly choosing to have fewer children, and so are more likely to use nursery services. So, what does this all mean for you if you're thinking of starting a nursery business? Well, the market is certainly growing, which is good news. However, you will need to be aware of the competition. There are already a lot of businesses offering child care services, so you will need to make sure that your nursery is able to offer something unique. You will also need to think about the target market for your nursery. Are you going to cater for babies, toddlers, or both? What age group are you going to target? What geographical area are you going to target? All of these factors will need to be considered when starting a nursery business. However, if you do your research and plan carefully, then there is no reason why your business shouldn't be a success.
Target Market
When starting a nursery business, it is important to research and identify your target market. This will help you determine the type of plants and products you need to offer, as well as how to market your business. There are a few key things to consider when identifying your target market:
1. Location - Consider the location of your nursery. Are you in a rural area or a more urban setting? This will affect the type of plants you are able to grow and sell.
2. Climate - The climate in your area will also dictate the type of plants you can offer. If you live in a warmer climate, you will be able to grow a wider variety of plants.
3. Customer Type - Who do you want to target as your customer? Are you looking to sell to other businesses or directly to consumers? This will affect your marketing and sales strategies. Once you have considered these factors, you can begin to narrow down your target market and develop a plan for your nursery business.
Business Model
There are many ways to start a nursery business, but the most important thing is to have a clear business model. This will determine how you generate revenue and how you operate your business. There are a few key questions you need to answer when developing your business model:
-What products or services will you offer?
-Who is your target market?
-How will you reach your target market?
-What is your pricing strategy?
-What are your operating costs?
-How will you generate revenue?
Answering these questions will help you develop a clear and concise business model for your nursery business..
Competitive Landscape
When starting any business, it’s important to understand the competitive landscape. The nursery business is no different. Here are a few things to keep in mind when considering starting a nursery business:
1. Know your local market. What types of nurseries are already in operation in your area? What are their strengths and weaknesses? Knowing this will help you determine what type of nursery you can start that will be successful.
2. Consider the competition online. In addition to local nurseries, there is also a wealth of online competition. When starting an online nursery, you’ll need to be aware of the other online nurseries and what they’re doing well (and not so well).
3. Don’t be afraid of the big box stores. While it may seem like the big box stores are taking over the world, they haven’t yet conquered the nursery business. There is still room for small, independent nurseries. However, you will need to be aware of the big box store’s presence and how they may impact your business.
4. Think outside the traditional nursery. There are many non-traditional ways to start a nursery business. For example, you could start a mobile nursery, an online nursery, or even a nursery that specializes in a certain type of plant or tree. By keeping these things in mind, you’ll be on your way to starting a successful nursery business.

Licensing and Requirements

Starting a successful nursery business requires obtaining the necessary licensing and permits. Depending on the state or local jurisdiction, requirements may vary, so it is important to research what is needed for your specific area.


Choosing the right location for your nursery business is paramount for success. Factors to consider when selecting a location include zoning regulations, access to customers, and potential competition in the area.


Hiring the right employees is key to running a successful nursery business. Consider factors such as experience, skills, availability, and cost when selecting staff for your business.


Securing financing for a nursery business can be challenging but it is essential for success. Research options such as bank loans, venture capital, and grants to determine which will work best for you and your business.


Having the necessary supplies and equipment is essential for running a successful nursery business. Items such as trees, shrubs, soil, pots, tools, and irrigation systems should all be taken into consideration when starting up your nursery business.

Marketing and Promotion

An effective marketing and promotion plan can be the difference between success or failure in a nursery business. Consider different methods of advertising such as flyers, newspaper ads, radio spots, and social media campaigns to reach potential customers.


Establishing efficient day-to-day operations is essential to running a successful nursery business. Consider factors such as customer service, inventory management, ordering systems, ordering systems, billing systems and pricing structures when planning out operational procedures.


Utilizing technology can help streamline operations in a nursery business and increase efficiency. Consider using tools such as inventory management software or online ordering platforms to help save time and money in running your business.

Risk Management

Risk management is an important part of running any business including a nursery business. Ensure that proper safeguards are in place such as insurance coverage or emergency protocols in case of accidents or natural disasters that could disrupt operations or cause financial losses for your business.

Growing and Maintenance Tips

Growing plants successfully in a nursery setting requires knowledge of proper techniques and maintenance tips to ensure healthy plants are ready for sale to customers at all times. Consider researching best practices for growing plants in nurseries such as soil preparation techniques or pest control measures that can help produce healthy plants ready for sale at all times
Starting a nursery business can be a very rewarding experience. By following the tips outlined in this article, you can be well on your way to success. Remember to do your research, create a business plan, and get the proper licenses and permits. With hard work and dedication, you can turn your dream of owning a nursery into a reality.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect nursery business plan, fill out the form below and download our nursery business plan template. The template is a word document that can be edited to include information about your nursery business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your nursery Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the nursery industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your nursery business. We would also be happy to create a bespoke nursery business plan for your nursery business including a 5-year financial forecast to ensure the success of your nursery business and raise capital from investors to start your nursery business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.