Online Retail Business Plan Template

Are you interested in starting your own online retail Business?

How to start Online Retail Business

Are you thinking about starting an online retail business? It's a great way to reach a larger audience than you would if you were selling through brick-and-mortar stores. Plus, you can run your business from anywhere in the world. Starting an online retail business is a big undertaking, but it's definitely worth it if you're passionate about selling products and building a successful business. In this blog post, we'll give you an overview of what you need to do to start an online retail business. First, you need to choose the products you want to sell. Think about what you're passionate about and what would be popular with your target market. Once you've decided on the products you want to sell, you need to find a supplier. You can either find a supplier yourself or use a dropshipping service. Next, you need to set up your website. Choose a platform like Shopify or WooCommerce, and then design your website and add your products. Once your website is up and running, you need to start driving traffic to it. You can do this through SEO, social media, and paid advertising. Finally, you need to focus on making sales and growing your business. Constantly monitor your analytics to see what's working and what's not. Make sure you're providing excellent customer service, and always be looking for ways to improve your business. If you follow these steps, you'll be well on your way to starting a successful online retail business!
Global Market Size
The global market for online retail is huge and growing every day. There are literally billions of potential customers out there, and if you can tap into even a small fraction of that market, you can be very successful. However, starting an online retail business is not as easy as just setting up a website and putting up some products for sale. There are a number of things you need to do in order to be successful. First, you need to choose the right platform for your business. There are many different ecommerce platforms out there, and each has its own strengths and weaknesses. You need to choose one that will be able to support the type of business you want to run. Second, you need to make sure your website is designed for conversion. That means it should be easy to use and navigate, and should have all the information potential customers need in order to make a purchase. Third, you need to have a solid marketing plan. You need to get the word out about your business and drive traffic to your website. There are many different ways to do this, and you need to find the ones that work best for your business. Fourth, you need to focus on customer service. This is one of the most important aspects of any business, but it's especially important in ecommerce. If your customers are not happy, they will not come back. Finally, you need to always be learning and evolving. The online world is constantly changing, and you need to change with it. Keep up with the latest trends and technologies, and always be looking for ways to improve your business.
Target Market
When starting an online retail business, it's important to first identify your target market. Who are you selling to? What are their needs and wants? By understanding your target market, you can more effectively market your products and services to them, ultimately leading to more sales. There are a number of ways to identify your target market. One way is to simply think about who your ideal customer is. Who would be most interested in what you're selling? Another way is to look at your competition. Who are they selling to? You can also use market research tools like surveys and focus groups to get a better understanding of your target market. Once you've identified your target market, you need to start thinking about how to reach them. What channels will you use to market your products? What type of messaging will resonate with them? By understanding your target market and how to reach them, you'll be well on your way to success with your online retail business.
Business Model
There are many ways to start an online retail business, but there are a few key things that are necessary for success. First, you need to find a niche market that you can serve well. This can be done by research, talking to potential customers, and understanding what they want and need. Once you have a good understanding of your target market, you need to determine what type of business model will work best for you. There are several options for online retail businesses, such as drop shipping, affiliate marketing, or selling your own products. Each option has its own benefits and drawbacks, so you need to carefully consider which one will work best for your business. Once you have your business model in place, you need to create a strong branding strategy. This includes choosing a catchy name, creating a professional logo, and developing a strong social media presence. These days, potential customers will often research a company online before making a purchase, so it's important to make sure your online presence is strong. Finally, you need to put together a solid marketing plan. This should include both online and offline marketing tactics, as well as a strategy for dealing with negative reviews. With a solid marketing plan in place, you'll be well on your way to starting a successful online retail business..
Competitive Landscape
As an aspiring online retailer, it's important to understand the competitive landscape that you'll be operating in. There are a few key things to keep in mind when considering the competition:
1. Who are the major players in the space?
2. What do they offer?
3. How do they reach their customers?
Answering these questions will give you a good starting point for understanding the competitive landscape and what you need to do to be successful. Some major players in the online retail space include Amazon, Walmart, and Target. These companies are all behemoths in the retail world, and they all have a significant online presence. They offer a wide variety of products and services, and they reach their customers through a variety of channels, including their own websites, mobile apps, and brick-and-mortar stores. To be successful as an online retailer, you'll need to offer a unique combination of products, services, and customer experience. You'll also need to find a way to reach your customers that is different from the major players. Otherwise, you'll get lost in the noise.

Financing Your Business Plan

Securing the right type of funding for your business plan is key to its success. You’ll need to be aware of the various loan options available and also consider venture capital investment. Researching and understanding the various sources of business funding can help you make the best decision for your company.

Business Plan Execution

After drafting a business plan, you need to create an operational plan that outlines how you will execute it. This involves setting a timeline and allocating resources towards the different tasks involved in implementing the plan. It’s important to be realistic with timelines, as delays can have a big impact on the overall success of your business.

Marketing Sales Tactics

Attracting customers and generating sales is an essential part of any successful business plan. You’ll need to create a comprehensive marketing and sales strategy that outlines how you intend to reach potential customers and convert them into paying customers. This should include advertising, promotions, and a pricing strategy that is competitive yet profitable.

Financial Projections Forecasting

Establishing financial projections and forecasts is an important part of any business plan. You’ll need to create accurate budgets, cash flow projections, and other financial forecasts that account for both current and future costs associated with running your business. These projections will help guide your decision-making process, so it’s important to be as accurate as possible.

Risk Analysis Contingency Planning

All businesses carry certain risks, so it’s important to identify these potential risks early on in order to minimize their impact. Part of mitigating these risks involves creating a contingency plan that outlines how you will respond if certain events occur. This may involve creating backups plans or alternative strategies in case things don’t go as planned.

Resources Hiring Strategy

Having the right resources is essential for any successful business plan. You’ll need to develop a hiring strategy that outlines who you need to hire in order to implement your plan successfully. This should include job descriptions for each role as well as a timeline for recruiting new employees. Establishing an effective hiring strategy can help ensure your business has the necessary personnel in place to succeed.
If you want to start an online retail business, there are a few things you need to do. First, you need to find a niche market that you can serve. Next, you need to create a website and start promoting your products or services. Finally, you need to make sure you are providing excellent customer service. If you do all of these things, you will be well on your way to starting a successful online retail business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect online retail business plan, fill out the form below and download our online retail business plan template. The template is a word document that can be edited to include information about your online retail business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your online retail Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the online retail industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your online retail business. We would also be happy to create a bespoke online retail business plan for your online retail business including a 5-year financial forecast to ensure the success of your online retail business and raise capital from investors to start your online retail business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.