Personal Trainer Business Plan Template

How to start a personal trainer business plan template

Are you interested in starting your own Personal Trainer Business?

If you're thinking about starting a personal trainer business, there are a few things you need to know. First, you need to be certified as a personal trainer. Second, you need to have liability insurance. And third, you need to create a business plan. Creating a business plan is one of the most important steps to starting a personal trainer business. It will help you determine your business goals, how much money you'll need to start your business, and how you'll generate revenue. If you're ready to start your personal trainer business, then read on for more information on creating a business plan.
Global Market Size
The global fitness industry was worth an estimated $94.4 billion in 2019, and it is expected to grow to $102.9 billion by 2023. The fitness industry has seen a significant increase in recent years, with more people than ever before becoming interested in health and fitness. Starting a personal trainer business can be a great way to tap into this growing industry. There are a few things to keep in mind, however, when it comes to the global market size. First, it is important to understand that the fitness industry is highly fragmented. There are a large number of small businesses, as well as a few large international companies. This can make it difficult to compete, but it also means that there is room for new businesses to grow. Second, the fitness industry is growing at a faster rate in some parts of the world than others. For example, the Asia-Pacific region is expected to see the highest growth rate, at 7.4% per year between 2019 and 2023. This is due to a number of factors, including the increasing popularity of health and fitness in the region. Finally, it is important to remember that the fitness industry is cyclical. This means that there will be times when the industry is doing well, and times when it is not doing as well. It is important to be prepared for both the ups and downs of the market. Overall, the global market size for the fitness industry is growing. This provides an opportunity for businesses to enter the market and tap into this growing industry. It is important to keep in mind, however, that the industry is highly fragmented and that it is growing at different rates in different parts of the world.
Target Market
If you're thinking about starting a personal trainer business, one of the first things you'll need to do is identify your target market. Who are you going to train? What kinds of people are you trying to reach? There are all sorts of people who might be interested in hiring a personal trainer. Some of them might be looking to lose weight, while others might be trying to gain muscle mass. Some might be looking for help with their athletic performance, while others might just want to improve their overall health and fitness. No matter who your target market is, you'll need to make sure that you're able to provide them with the services they're looking for. You'll need to have a good understanding of their needs and wants, and you'll need to be able to tailor your services to meet those needs. If you can do that, you'll be well on your way to starting a successful personal trainer business.
Business Model
There are a few different business models that personal trainers can use to run their business. The most common is the one-on-one model, where the trainer works with clients one-on-one to help them reach their fitness goals. Other models include group training, where trainers work with a small group of clients at the same time; online training, where trainers work with clients remotely; and corporate wellness, where trainers work with employees of a company to help them improve their health and well-being. Which business model is right for you will depend on a number of factors, including your skills and experience, your clientele, and your location. One-on-one training is the most common model for personal trainers, as it allows for the most personalization and customization of programs. Group training is a good option for trainers who want to work with a smaller number of clients, and online training is a good option for trainers who want to work with clients remotely. Corporate wellness is a good option for trainers who want to work with employees of a company to improve their health and well-being.
Competitive Landscape
As a personal trainer, it's important to be aware of the competitive landscape in your area. Who are the other personal trainers in your market? What are they offering? What are their rates? By understanding the competitive landscape, you can make sure that your personal trainer business is positioned to be successful.
If you're thinking about starting your own personal trainer business, there are a few things you should keep in mind. first, do your research and make sure you understand the business. there are a lot of different aspects to running a successful personal trainer business, from marketing to accounting to insurance. make sure you understand all of the ins and outs before you get started. second, start small and build your business gradually. don't try to do too much too soon. you can always expand your business as you get more experience and clients. third, be prepared to work hard. running your own business is a lot of work, but it can be very rewarding. if you're dedicated and passionate about what you do, you can be successful. so, if you're thinking about starting a personal trainer business, keep these things in mind. do your research, start small, and be prepared to work hard. with dedication and hard work, you can be successful.

why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Personal Trainer company business plan, fill out the form below and download our Personal Trainer business plan template. The template is a word document that can be edited to include information about your Personal Trainer business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Personal Trainer Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Personal Trainer industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Personal Trainer business. We would also be happy to create a bespoke Personal Trainer business plan for your Personal Trainer business including a 5-year financial forecast to ensure the success of your Personal Trainer business and raise capital from investors to start your Personal Trainer business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.