Personal Training Studio Business Plan Template

How to start a personal training studio business plan template

Are you interested in starting your own personal training studio Business?

If you're passionate about fitness and helping others achieve their fitness goals, then starting a personal training studio may be the perfect business venture for you. However, as with any new business, there are a few things you'll need to do to get started. In this blog post, we'll walk you through the basics of starting a personal training studio business, from creating a business plan to finding the right location to market your business. By following these simple steps, you'll be on your way to opening a successful personal training studio in no time!
Global Market Size
The global fitness industry is worth an estimated $84.9 billion, with the personal training segment accounting for $10.6 billion of that total. There are an estimated 21,700 personal training studios worldwide, with the majority of them (62%) located in the United States. Other major markets include Brazil (5%), Japan (4%), and the United Kingdom (3%). The personal training studio business is growing at a rate of 5% per year.
Target Market
When you’re starting a personal training studio business, it’s important to think about who your target market is. This can help you decide what kind of services to offer, what type of facility to create, and how to market your business. Your target market may be people who are already active and looking for a more personalized training experience, or those who are inactive and need help getting started with a fitness routine. You may also want to focus on a specific demographic, like seniors or working mothers. Once you know who your target market is, you can start to create a business plan and market your studio to appeal to them.
Business Model
There are many ways to start a personal training studio business, but the most important thing is to have a clear and concise business model. This will ensure that your business is sustainable and profitable. The first step is to decide what type of personal training studio you want to create. There are many different models out there, so it is important to do your research and find the one that best suits your needs. Once you have decided on the type of studio you want to create, the next step is to develop a business plan. This should include your financial goals, target market, and marketing strategy. Once you have a business plan in place, the next step is to find the perfect location for your studio. This is an important step, as the location will determine the success of your business. After you have found the perfect location, the next step is to start building your clientele. The best way to do this is by offering free consultations and trials. This will give potential clients a chance to see what your studio has to offer and decide if it is the right fit for them. If you follow these steps, you will be well on your way to starting a successful personal training studio business!.
Competitive Landscape
When starting any business, it’s important to understand the competitive landscape. For a personal training studio business, this means understanding who your potential customers are and what other businesses are offering that could compete for their attention and dollars. The first step is to segment your potential customers by demographics like age, gender, income, etc. Then, research what other businesses are offering that could be appealing to them. This could include things like group fitness classes, one-on-one personal training, or even at-home workout programs. Once you have a good understanding of who your potential customers are and what they’re looking for, you can start to craft a unique selling proposition for your business. This is what will make you stand out from the competition and attract customers to your studio. Some things to consider when creating your USP include:
-What experience do you have that makes you qualified to start a personal training studio? -What unique services or amenities will you offer at your studio?
-What will your studio’s atmosphere be like?
-How will you price your services?
By taking the time to understand the competitive landscape and craft a strong USP, you’ll be well on your way to starting a successful personal training studio business.
Congratulations! You've taken the first step towards starting your own personal training studio business. This is an exciting and rewarding endeavor that can bring you both financial and personal success. There are many things to consider when starting your own business, but with careful planning and execution, you can create a successful and sustainable studio. Now that you've read this guide, you should have a better understanding of what it takes to start a personal training studio business. Use this information to create a business plan and start working towards your goals. With dedication and hard work, you can make your dream of owning a personal training studio a reality.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect personal training studio business plan, fill out the form below and download our personal training studio business plan template. The template is a word document that can be edited to include information about your personal training studio business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your personal training studio Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the personal training studio industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your personal training studio business. We would also be happy to create a bespoke personal training studio business plan for your personal training studio business including a 5-year financial forecast to ensure the success of your personal training studio business and raise capital from investors to start your personal training studio business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.