Physical Therapist Business Plan Template

how to start a physical therapist business plan template

Are you interested in starting your own physical therapist Business?

Starting a physical therapist business can be a rewarding and challenging experience. As a physical therapist, you have the opportunity to help people recover from injuries, improve their physical well-being, and achieve their goals. However, starting your own business is not without its challenges. There are a number of things you need to do in order to get your business off the ground, from marketing to financial planning to finding the right location. In this guide, we'll cover all the basics of starting a physical therapist business. We'll give you an overview of the steps you need to take, from putting together a business plan to finding funding. We'll also provide some resources to help you along the way. So if you're ready to start your own physical therapist business, read on for everything you need to know.
Global Market Size
The global physical therapy market size is expected to reach USD 209.6 billion by 2025, according to a new report by Grand View Research, Inc. This growth is primarily attributed to the increasing prevalence of chronic diseases, such as obesity, diabetes, and cancer, which are associated with a sedentary lifestyle. Moreover, the geriatric population is also susceptible to age-related conditions, such as osteoporosis, arthritis, and frailty, which further drives the demand for physical therapy services. In terms of geography, North America held the largest share of the physical therapy market in 2016. This can be attributed to the presence of a large number of physical therapy providers in the region. Moreover, the high awareness about the benefits of physical therapy and the growing preference for home care services are also some of the key factors driving the market growth in North America. The Asia Pacific region is expected to witness the fastest growth over the forecast period. This can be attributed to the increasing number of people suffering from chronic diseases, such as obesity and diabetes. In addition, the favorable reimbursement policies and the growing awareness about the benefits of physical therapy are also some of the key factors driving the market growth in this region. Some of the key players in the physical therapy market include Bemis Company, Inc., DJO Global, Inc., Patterson Companies, Inc., Zimmer Biomet Holdings, Inc., and Stryker Corporation.
Target Market
As a physical therapist, you have a few different options when it comes to targeting your market. You can choose to specialize in a certain area, such as pediatrics, geriatrics, orthopedics, or neurology. You can also choose to work with a specific population, such as athletes, the elderly, or those with chronic conditions. You can also choose to focus on a certain type of therapy, such as manual therapy, aquatic therapy, or Pilates. There are many different ways to target your market as a physical therapist. The most important thing is to make sure you are providing services that meet the needs of your target market.
Business Model
There are a few different business models that physical therapists can choose from when starting their own business. The first model is the private practice model. In this model, the physical therapist owns and operates their own business. They are responsible for all aspects of the business, from marketing and advertising to patient care and billing. This model offers the most freedom and flexibility, but also comes with the most risk. Another common business model is the hospital-based model. In this model, the physical therapist works for a hospital or other healthcare facility. They may have more restrictions on their practice, but they also have the stability of a regular paycheck and the support of a large organization. Finally, there is the contract-based model. In this model, the physical therapist works for a contracting company. They may be assigned to work at different facilities or locations, but they are typically under a long-term contract. This model can offer more stability and security than the private practice model, but it may also come with less freedom and flexibility..
Competitive Landscape
When you’re starting a physical therapist business, it’s important to understand the competitive landscape. Who are your competitors? What are their strengths and weaknesses? How can you position yourself to be the best PT business in your area? Here are a few things to keep in mind as you research the competition:
1. Know your audience. Who are you targeting with your PT business? Are you focused on a specific niche or specialty? Understanding your target market will help you zero in on your ideal customers and find the right competitors to compare yourself against.
2. Size up the competition. Once you know who your main competitors are, take a closer look at their businesses. How big are they? What services do they offer? What are their prices like? Having a clear understanding of your competition will help you determine how to best position your own business.
3. Find your niche. In a competitive market, it’s important to find a niche that you can excel in. What makes your PT business unique? What can you offer that your competitors can’t? Focus on promoting your unique selling points to help you stand out from the crowd.
4. Keep an eye on the trends. The physical therapy landscape is always changing, so it’s important to stay up-to-date on the latest trends. What new technologies are being used in PT? What are the latest treatment methods? Keeping on top of the latest trends will help you stay ahead of the competition.
5. Be prepared to adapt. The key to success in a competitive market is to be prepared to adapt. Things change quickly, so you need to be flexible and willing to change with the times. If you’re not willing to adapt, you’ll quickly fall behind the competition. By understanding the competitive landscape, you can position your PT business for success. Keep these tips in mind as you research your competition and find ways to stand out from the crowd.

Licensing Requirements

Physical therapy businesses must adhere to all applicable regulations and licensing requirements in order to operate. Each state has different licensing requirements for physical therapists, so it is important to check with local authorities and agencies before starting a business. Additionally, the American Physical Therapy Association (APTA) has a set of standards that must be met in order to become a licensed physical therapist.

Financial Planning

Before starting a physical therapy business, it is important to plan out the financial requirements. This includes creating a budget for start-up costs, such as rent, equipment, and supplies, as well as ongoing costs such as salaries and insurance premiums. It is also important to consider financing options and possible sources of funding.

Marketing Strategies

An effective marketing strategy is essential for any successful business, and a physical therapy business is no exception. Developing a comprehensive plan that includes both online and offline marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media campaigns, word-of-mouth referrals, and traditional advertising will help ensure success.

Staffing and Training

Hiring the right staff and providing proper training are key components of running a successful physical therapy business. It is important to find qualified physical therapists who are experienced in the field and have the necessary skills and qualifications for the job. Additionally, providing regular training sessions for staff members on new procedures and techniques can help ensure quality care for patients.

Security and Compliance Measures

Physical therapy businesses must take measures to protect patient data from unauthorized access or misuse. This includes implementing appropriate security measures such as firewalls, encrypting data transfers, and requiring two-factor authentication when accessing patient records. Additionally, businesses must comply with state and federal regulations regarding patient confidentiality and data security.

Insurance Coverage

Securing the proper insurance coverage is essential for protecting a physical therapy business from potential liability claims or lawsuits. Different policies may be needed depending on the type of services offered by the business, such as general liability insurance or professional liability insurance. It is important to research different policies available to ensure that the coverage provided meets all necessary requirements.

Working with Insurance Companies

Physical therapists must understand how insurance companies work in order to properly bill patients for services rendered. This includes familiarizing oneself with different billing codes used by different companies as well as understanding how reimbursements are determined by insurance providers. Additionally, having an established relationship with an insurer can help streamline the billing process and make it easier to collect payments from patients in a timely manner.

Resources for Physical Therapists

There are numerous resources available for physical therapists looking to start their own business or further their career in the field. Professional organizations such as APTA provide information on licensure requirements, continuing education opportunities, job boards, networking events, research grants, conferences, and more that can be used by physical therapists looking to grow their practice or advance their career in the field of physical therapy.
Starting your own physical therapist business can be a daunting task, but with the right planning and execution it can be a successful and rewarding experience. The most important thing is to do your research, develop a business plan, and allocate the necessary resources upfront. With a well-thought-out plan, you can set your business up for success from the start.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect physical therapist business plan, fill out the form below and download our physical therapist business plan template. The template is a word document that can be edited to include information about your physical therapist business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your physical therapist Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the physical therapist industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your physical therapist business. We would also be happy to create a bespoke physical therapist business plan for your physical therapist business including a 5-year financial forecast to ensure the success of your physical therapist business and raise capital from investors to start your physical therapist business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.