Pop-Up Restaurant Business Plan Template

How to start a pop up restaurant business plan template

Are you interested in starting your own pop-up restaurant Business?

A pop-up restaurant is a temporary restaurant that is set up for a limited period of time. They are usually run by talented chefs who are looking to showcase their skills and create a buzz around their food. Pop-ups can be found in a variety of locations, from vacant storefronts to outdoor markets. If you're thinking about starting a pop-up restaurant, there are a few things you need to keep in mind. First, you'll need to create a menu that is both unique and appealing to your target market. Secondly, you'll need to find a suitable location for your pop-up. And finally, you'll need to promote your pop-up to ensure that people actually come and try your food! With a bit of planning and creativity, starting a pop-up restaurant can be a fun and exciting way to showcase your culinary skills.
Global Market Size
The global pop-up restaurant business is estimated to be worth $2.5 billion. The industry has seen significant growth in recent years, with the number of pop-ups increasing by 50% between 2012 and 2016. There are a number of factors driving this growth, including the increasing popularity of food trucks and the rise of social media. Pop-up restaurants are often able to capitalize on trends and generate buzz on platforms like Instagram, which can help draw in customers. There are a few key things to keep in mind if you're interested in starting a pop-up restaurant business. First, you'll need to find a suitable location. Pop-ups are often located in vacant storefronts, but you can also consider other options like food trucks or outdoor spaces. Second, you'll need to create a menu that can be executed quickly and efficiently. Pop-ups often have a limited number of items on their menus, so it's important to focus on quality over quantity. Finally, you'll need to make sure you have the necessary permits and licenses in place. This can vary depending on your location, but you'll need to make sure you're following all the relevant regulations. With the right planning and execution, a pop-up restaurant can be a successful and exciting business venture. If you're interested in starting your own pop-up, keep these tips in mind to set yourself up for success.
Target Market
When it comes to starting a pop-up restaurant business, your target market is key. Without a clear understanding of who your target market is, it will be difficult to create a successful pop-up restaurant. There are a few key things to consider when determining your target market:
1. Who is your target audience?
2. What are their needs and wants?
3. What are their demographics?
4. What is your unique selling proposition?
5. How will you reach your target market?
Once you have a clear understanding of your target market, you can start to create a pop-up restaurant that appeals to them. Keep in mind that your target market may change over time, so it's important to stay flexible and adaptable.
Business Model
There are a few different business models you can use for your pop-up restaurant business. The first is the traditional model, where you find a space to lease, build out a kitchen, and staff it with cooks and servers. This is the most expensive option and requires the most upfront work, but it also gives you the most control over your business. Another option is to partner with an existing restaurant. This can be a less expensive option, as you won’t have to build out a kitchen or lease a space. However, you will have less control over your business, as you’ll be working within the confines of the existing restaurant. A third option is to use a food truck. This is the least expensive option, as you won’t have to lease a space or build out a kitchen. However, you will have less control over your business, as you’ll be limited to the food truck’s menu and hours of operation. No matter which business model you choose, there are a few things you’ll need to do to get your pop-up restaurant off the ground. First, you’ll need to create a menu. This can be as simple as a few dishes or as complex as an entire multi-course meal. Next, you’ll need to secure a space to lease or partner with an existing restaurant. Finally, you’ll need to staff your restaurant with cooks and servers..
Competitive Landscape
When it comes to starting a pop-up restaurant business, it's important to understand the competitive landscape. There are a few things you need to consider:
1. The first is the type of restaurant you want to start. Are you aiming for a casual dining experience or a more upscale one?
2. Then, you need to think about your target market. Who are you catering to?
3. Finally, you need to research the competition. What other pop-up restaurants are in your area? How do they operate?
By understanding the competitive landscape, you can better position your own pop-up restaurant business for success.

Location Selection

Finding the perfect location for your pop up restaurant is essential for success. When selecting a location, consider factors such as foot traffic, accessibility, and neighboring businesses. Consider advertising strategies to draw customers to your space and research local zoning regulations to ensure your pop up restaurant is in compliance with local laws. Additionally, research potential partners who may be interested in hosting your pop up restaurant, such as hotels, event venues or other restaurants.

Branding and Marketing

Branding and marketing are key components of a successful pop up restaurant. You'll want to create a unique identity for your business that stands out from the competition and resonates with your desired customers. Develop a comprehensive marketing plan that incorporates both traditional and digital marketing strategies. Consider methods such as direct mail, email campaigns, social media, search engine optimization (SEO) and even celebrity endorsements to draw attention to your pop up restaurant.

Staffing and Management

When staffing and managing your pop up restaurant, it is important to select experienced individuals who will be able to handle the demands of a fast-paced environment. Consider hiring experienced kitchen staff, wait staff, bartenders, hosts/hostesses and managers who understand the unique needs of a pop up restaurant. Additionally, you will want to select an efficient Point-of-Sale (POS) system that allows you to track orders quickly and accurately.

Supplies and Resources

Having the proper supplies and resources is essential for a successful pop up restaurant. Start by researching which supplies you will need for various scenarios. Consider items such as food supplies, cooking equipment, disposables (plates, utensils), decorations, storage containers and cleaning supplies. Negotiate deals with suppliers to ensure you are getting the best prices on all of your supplies. Additionally, consider enlisting the help of other businesses in your area for additional resources such as furniture or catering services.

Licensing and Regulations

Researching licensing and regulations is an important step when starting a pop up restaurant business. Depending on where you plan on operating your business, you may need licenses or permits from local or state governments in order to operate legally. Additionally, you will need to abide by health department guidelines regarding food safety as well as any other local regulations that may apply to your business.

Financing Options

Securing financing for your pop up restaurant is essential for success. Consider applying for loans from banks or credit unions as well as seeking out grants or investment capital from venture capitalists or angel investors. Additionally, consider crowdfunding platforms such as Kickstarter or Indiegogo to raise money from individual donors or corporate sponsorships if available in your area.

Insurance Needs

When starting a pop up restaurant business it is important to obtain the necessary insurance coverage needed to protect yourself and your business from potential liabilities. Research different types of insurance policies such as general liability insurance, property insurance, workers’ compensation insurance, business interruption insurance and product liability insurance that may be applicable to your business needs.

Short-Term vs Long-Term Strategies

When planning the long-term strategy of your pop up restaurant it is important to consider both short-term objectives as well as long-term goals for success. Develop a plan that outlines specific tactics such as developing relationships with local suppliers and vendors as well as establishing partnerships with other businesses in order to increase customer visibility or drive traffic towards your location during peak times of operation. Additionally create targeted campaigns or promotions that will help draw attention towards your business over time while also increasing customer loyalty in the process.

Challenges and Risk Management

Running a successful pop up restaurant comes with its own unique set of challenges that must be managed properly in order to succeed. Proper risk management strategies should be implemented in order to mitigate any potential risks associated with running a business such as staffing issues or legal liabilities due to health department violations. Develop an action plan that outlines specific strategies designed to address any potential risks that may arise throughout the course of running a successful business including detailed procedures on how each issue should be addressed accordingly without disrupting operations too much during peak periods of service timeframes..

Successful Examples

Studying successful examples of other pop up restaurants can provide valuable insight into what works best when starting this type of business venture. Researching case studies or interviews with established owners can provide information on how they overcame obstacles along the way while also learning about their successes so you can apply similar tactics in order to maximize results within your own venture. Additionally seek out advice from industry experts who have already been through the process before so they can provide additional advice tailored specifically towards helping grow your own pop up restaurant business over time!
If you're thinking about starting a pop-up restaurant business, there are a few things you should keep in mind. First, you'll need to find a good location that's convenient for your customers. Second, you'll need to make sure your menu is simple and easy to execute. Third, you'll need to have a strong marketing plan to get the word out about your business. And finally, you'll need to be prepared to work long hours and put in a lot of effort to make your business a success. If you can do all of these things, you'll be well on your way to starting a successful pop-up restaurant business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect pop-up restaurant business plan, fill out the form below and download our pop-up restaurant business plan template. The template is a word document that can be edited to include information about your pop-up restaurant business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your pop-up restaurant Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the pop-up restaurant industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your pop-up restaurant business. We would also be happy to create a bespoke pop-up restaurant business plan for your pop-up restaurant business including a 5-year financial forecast to ensure the success of your pop-up restaurant business and raise capital from investors to start your pop-up restaurant business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.