Printing Company Business Plan Template

How to start a printing company business plan template

Are you interested in starting your own printing company Business?

If you're looking to start your own printing company, there are a few things you need to know. First, you'll need to find the right printing equipment. This can be anything from a simple desktop printer to a more complex commercial printing press. You'll also need to find the right supplies, such as paper, ink, and toner. Once you have all of your equipment and supplies, you'll need to set up your workspace. This can be anything from a spare room in your home to a rented office space. Finally, you'll need to market your business and find customers. Starting a printing company can be a great way to be your own boss and make some extra money. With a little bit of planning and preparation, you can be well on your way to success.
Global Market Size
The global printing industry is worth an estimated $934 billion USD. The United States alone accounts for $206 billion of that total. This industry is expected to grow at a compound annual growth rate (CAGR) of 3.6% from 2018 to 2025. There are a number of factors that are driving this growth. The continued increase in global trade is one. As businesses expand their reach to new markets, they need more printed materials like packaging and labels. The growth of e-commerce is another factor. Online retailers need printed materials for marketing and packaging. The printing industry is also benefiting from the growth in digital printing. This technology is becoming more popular and affordable, making it a viable option for more businesses. If you're thinking of starting a printing company, now is a good time to do it. There is a large and growing market for your services. But before you start, you need to do your research and develop a business plan. This will help you determine the best way to enter the market and be successful.
Target Market
When starting a printing company business, it is important to target the right market. There are many different types of businesses that need printing services, so it is important to identify which type of business is the best fit for your company. Once you have a good understanding of your target market, you can start to develop a marketing strategy that will reach them. One way to target your market is to identify the type of business that needs your services the most. For example, if you specialize in printing marketing materials, you may want to target small businesses that are looking for an affordable way to promote their products or services. If you offer more specialized printing services, such as digital printing, you may want to target larger businesses that have a higher demand for these types of services. Once you have a good understanding of your target market, you can start to develop a marketing strategy that will reach them. There are many different marketing channels that you can use to reach your target market, so it is important to experiment and find the ones that work best for your business. Some common marketing channels that printing companies use include online advertising, print advertising, direct mail, and word-of-mouth marketing. By targeting the right market and using the most effective marketing channels, you can start to build a successful printing company business.
Business Model
There are several ways to approach starting a printing company business. The most common way is to start from scratch, by purchasing a printer and related equipment, and then marketing your services to potential customers. Another option is to purchase an existing printing business. This can be a more expensive option, but it can also provide a ready-made customer base and some established processes and procedures. Whichever route you choose to take, there are some key things to keep in mind when starting a printing company business. Here are a few tips:
1. Know your market. It's important to understand who your potential customers are and what their printing needs are. Are you targeting businesses or consumers? What type of printing do they need? What is their budget? Knowing your target market will help you determine the best way to reach them and what services to offer.
2. Invest in quality equipment. When it comes to printing, quality is key. Investing in a high-quality printer and other equipment will help you produce quality prints that your customers will be happy with.
3. Create a strong branding strategy. Your printing company's branding should reflect the quality of your services. Develop a strong logo and branding strategy that you can use across all of your marketing materials.
4. Promote your services. Once you have your equipment and branding in place, it's time to start promoting your services. Create a website and social media accounts to reach potential customers online. Use traditional marketing methods like print ads, flyers, and postcards to reach potential customers offline.
5. Stay organized and efficient. In the printing business, time is money. Stay organized and efficient to keep your costs down and your customers happy. By following these tips, you'll be on your way to starting a successful printing company business..
Competitive Landscape
When you’re starting a printing company, it’s important to understand the competitive landscape. There are a few key players in the printing industry, and it’s important to know who they are and what they offer. Here are a few of the major players in the printing industry:
1. Vistaprint: Vistaprint is one of the biggest players in the online printing space. They offer a wide range of products and services, and they have a strong focus on small businesses.
2. Overnight Prints: Overnight Prints is another major player in the online printing space. They offer high-quality printing at affordable prices, and they have a quick turnaround time.
3. Moo: Moo is a high-end printing company that offers a wide range of products and services. They have a strong focus on quality and customer service, and they offer a wide range of customization options.
4. GotPrint: GotPrint is a popular online printing company that offers a wide range of products and services. They have competitive prices and a quick turnaround time.
5. PrintPelican: PrintPelican is a popular online printing company that offers a wide range of products and services. They have competitive prices and a quick turnaround time.

Financing Options

There are a variety of financing options available for those looking to start a printing company business, including venture capital, bank loans, and online lenders. Each option has its own unique benefits and drawbacks and should be researched thoroughly before making a decision. Knowing the pros and cons of each type of financing can help you make an informed decision that is best for your business.

Marketing Strategies

When starting a printing company business, having an effective marketing strategy is key to success. Digital marketing, content marketing, and other tactics are all important to consider when creating a comprehensive plan. It is important to research the various tactics available and understand which ones will work best for your business.

Legal Considerations

Starting a printing company business requires researching and understanding the legal considerations associated with setting up a business entity, registering trademarks, and more. It is important to understand the laws in your area and ensure that you are in compliance with them in order to avoid any potential issues down the road.

Equipment Inventory

When starting a printing company business, it is important to consider the equipment and inventory needed to get started. Printers, paper stock, ink and other supplies will all be essential for providing quality products to your customers. Ensuring that you have the right equipment and supplies before starting operations can help ensure success from the beginning.

Staffing Outsourcing

Hiring full-time employees or outsourcing certain tasks can be beneficial when starting a printing company business. Finding the right talent or contractors for the job can help ensure that your business runs smoothly from day one. Researching different staffing options can help you find the best fit for your business needs.

Cost Analysis

Understanding the start-up costs associated with starting a printing company business as well as ongoing operating expenses is essential for success. Doing proper cost analysis before launching operations can help ensure that you are prepared financially for any potential issues down the road.

Risk Management

When starting a printing company business, it is important to recognize potential risks associated with running such a venture and have strategies in place to mitigate these risks. Understanding potential liabilities associated with running such a business and having proper insurance coverage can help ensure smooth operations over time.
When you’re ready to start your printing company, there are a few key things to keep in mind. First, you’ll need to choose the right printing equipment. Next, you’ll need to find the right location for your business. Finally, you’ll need to market your business to attract customers. By following these tips, you can start your printing company business on the right foot.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect printing company business plan, fill out the form below and download our printing company business plan template. The template is a word document that can be edited to include information about your printing company business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your printing company Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the printing company industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your printing company business. We would also be happy to create a bespoke printing company business plan for your printing company business including a 5-year financial forecast to ensure the success of your printing company business and raise capital from investors to start your printing company business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.