Production Company Business Plan Template

Are you interested in starting your own production company Business?

If you're thinking about starting a production company, there are a few things you should know. First and foremost, it's important to have a clear vision for your company. What kind of films do you want to produce? What kinds of stories do you want to tell? What is your company's unique angle? Once you have a vision for your company, it's time to start thinking about the practicalities. How will you finance your films? How will you find the right talent to work with? What kind of equipment will you need? There's a lot to think about when starting a production company, but it can be a very rewarding experience. If you're passionate about film and have a clear vision for your company, you can create something truly special.
Global Market Size
The global market for production companies is expected to reach $1.3 trillion by 2022, growing at a CAGR of 5.1% during the forecast period. The market is driven by the increasing demand for content and the need for new and innovative content. The production companies are expected to benefit from the increasing demand for content from the entertainment industry, as well as the growing demand for content from the educational sector. The production companies are also expected to benefit from the growth of the online video market. The online video market is expected to grow at a CAGR of 17.5% during the forecast period. The increasing number of online video users and the growing popularity of online video content are the key factors driving the growth of the online video market. The production companies are expected to face tough competition from the traditional media companies, as they are trying to enter the online video market. The traditional media companies have a strong hold on the online video market and they are expected to compete with the production companies for the online video audience.
Target Market
If you want to start a production company, it is important to first identify your target market. Who do you want to produce content for? Once you know your target market, you can begin to develop a business plan and marketing strategy that will reach them. There are a few key things to keep in mind when targeting your market:
1. Know Your Audience Before you can start targeting your market, you need to know who your audience is. What are their demographics? What type of content do they consume? What do they value? Knowing your audience will help you create content and market your company in a way that resonates with them.
2. Find Your Niche It is important to find a niche within your target market. This will help you stand out from the competition and attract the attention of your ideal clients. When you know your niche, you can focus your marketing efforts and better connect with your target audience.
3. Know Your Competition Who are your competitors? What are they doing well? What could they improve on? Knowing your competition will help you create a unique selling proposition and position your company in a way that sets you apart from the rest.
4. Develop a Marketing Strategy Once you know your target market and competition, you can develop a marketing strategy that will reach them. What channels will you use to reach your target market? What type of content will you create? How will you measure success? Answering these questions will help you create a plan for marketing your production company.
Business Model
There are a few different ways you can go about starting a production company business. The first thing you need to do is decide what type of production company you want to be. Do you want to be a full-service production company that provides services for everything from pre- to post-production? Or do you want to specialize in one specific area of production, like video production or audio production? Once you know what type of production company you want to be, you need to start thinking about your business model. How will you generate revenue? Will you charge by the project or by the hour? What types of clients do you want to work with? Once you have a good understanding of your business model, you need to start thinking about the practicalities of starting your business. What are the startup costs? Do you need to rent office space or can you work from home? What kind of equipment do you need? Finally, you need to start marketing your business. You need to let potential clients know that you exist and that you're ready to help them with their production needs. You can do this through online advertising, social media, or good old-fashioned word-of-mouth..
Competitive Landscape
In order to start a production company business, it is important to first understand the competitive landscape. There are many other businesses that offer similar services, so it is important to understand what makes your company unique. What is your company's competitive advantage? One way to stand out in the competitive landscape is to focus on a niche market. What type of production company do you want to be?
There are many different types of production companies, each with their own unique set of skills and services. Figure out what type of production company you want to be and then focus on that market.
Another way to stand out is to offer unique services that other production companies don't offer. What can you do that other companies can't? This could be anything from offering lower prices to having a more personal touch.
Finally, it is also important to build strong relationships with your clients. The production company business is all about relationships. If you can build strong, long-lasting relationships with your clients, they will be more likely to use your services again in the future.

Financing Your Production Company

Securing the necessary funds to launch and operate your production company is a critical part of the business. There are a variety of financing sources available, such as bank loans, venture capital, and crowdfunding campaigns. Researching these options and understanding the requirements of each will help you determine the best financing option for your production company.

Finding and Hiring the Right Talent

Hiring the right talent is key to any successful production company. Make sure to take time to thoroughly vet potential employees and create a team that is both skilled and passionate about their work. Consider using recruitment services or specialized job boards to find qualified candidates, as well as utilizing social media and other networks to spread the word about available positions.

Setting Up the Necessary Equipment

Once you have the funding and staff in place, the next step is to acquire all of the necessary equipment for your production company. This can include cameras, lighting, sound systems, editing software, and any other tools needed for filming or post-production. Researching different options to find the best deals on equipment will help you save money while still investing in quality products.

Advertising and Promoting Your Production Company

Once you have your production company up and running, it is important to create an effective marketing strategy. Develop an online presence by creating social media accounts, launching a website, and utilizing search engine optimization (SEO) techniques to draw more attention to your business. Additionally, consider reaching out to local publications or industry publications to list your production company in directories and gain more exposure.

Legal Considerations

Before getting started with your production company, it is important to review all applicable laws and regulations in order to ensure you are operating within legal boundaries. This includes obtaining any necessary permits or licenses, understanding labor laws, securing copyright protection for any intellectual property produced by your company, as well as researching tax requirements for businesses in your area. Consulting with an attorney can help you ensure that you are following all legal requirements for starting a production business.

Setting Up a Website

Having an online presence is essential for any business today and creating a website for your production company can help attract more customers. When setting up a website for your business consider utilizing a professional web design service or exploring user-friendly website building platforms like Wix or Squarespace. Additionally make sure that important information such as contact details are easily accessible so customers can get in touch with you quickly and easily.

Risk Management

As with any business venture there will always be some level of risk involved and it is important to plan ahead in order to minimize potential losses or damages. Developing a risk management strategy that outlines what steps should be taken if something goes wrong during filming or post-production can help protect both you and your customers from financial losses or legal issues. Additionally consider investing in insurance policies such as liability or equipment insurance in order to safeguard your business against potential risks..
If you're thinking about starting a production company, there are a few things you should keep in mind. First, you need to have a clear vision for your company. What kind of productions do you want to create? What is your company's mission? Once you have a vision, you need to put together a team of talented people who share your passion for creating great productions. Finally, you need to create a business plan and make sure you have the financial resources in place to make your production company a reality. With hard work and dedication, you can make your production company a success.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect production company business plan, fill out the form below and download our production company business plan template. The template is a word document that can be edited to include information about your production company business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your production company Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the production company industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your production company business. We would also be happy to create a bespoke production company business plan for your production company business including a 5-year financial forecast to ensure the success of your production company business and raise capital from investors to start your production company business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.