Property Management Business Plan Template

How to start a property management business plan template

Are you interested in starting your own property management Business?

Starting a property management business can be a great way to invest in real estate and create a steady income stream. But before you get started, there are a few things you need to know. In this section, we'll cover the basics of starting a property management business, including what you'll need to get started, the different types of property management businesses, and how to choose the right one for you.
Global Market Size
The size of the global property management market is estimated to be worth $100 billion. The market is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2019 to 2025. There are a number of factors that are driving the growth of the property management market. These include the increasing urbanization and the consequent demand for housing, the growing number of working women, and the aging population. The property management market is fragmented, with a large number of small and medium-sized players. The top five players in the market are Jones Lang LaSalle, CBRE Group, Colliers International, Cushman Wakefield, and JLL.
Target Market
Assuming you would like one section discussing the target market for a property management business: The first step in starting any business is defining your target market. For a property management business, your target market may be residential property owners, commercial property owners, or both. Once you have defined your target market, you can begin developing your marketing strategy. There are many different ways to market a property management business. Some common methods include online advertising, direct mail, and print advertising. You will need to decide which marketing channels will work best for reaching your target market. Once you have a solid marketing plan in place, you can begin working on developing your business. This includes creating a business plan, obtaining the necessary licenses and permits, and finding the right location for your business. With a little hard work and dedication, you can start a successful property management business.
Business Model
There are a few different business models that you can choose from when starting your own property management business. You can either work as an independent contractor, or you can start your own company. If you decide to work as an independent contractor, you will be responsible for finding your own clients and managing their properties. This can be a great option if you have a lot of experience in the industry and you are comfortable working on your own. If you would rather start your own company, you will need to hire employees to help you with the day-to-day operations of the business. This option can be a bit more expensive, but it will allow you to grow your business more quickly. Whichever option you choose, make sure that you are clear about your business model from the start. This will help you attract the right clients and employees, and it will make it easier to manage your business in the long run..
Competitive Landscape
In any business, it is important to know your competition. The same is true for the property management business. Here is a quick overview of the competitive landscape for property management businesses: The first step is to research the different property management companies in your area. This will give you a good idea of the services they offer, their pricing, and their reputation. Once you have a good understanding of the competition, you need to decide what makes your property management business unique. What services can you offer that the competition doesn’t? How can you make your pricing more competitive? It is also important to create a strong branding strategy for your property management business. This will help you stand out from the competition and attract more customers. Finally, don’t forget to always provide excellent customer service. This is one of the most important ways to differentiate your business from the competition.
As you can see, there is a lot to think about when starting a property management business. But if you do your research, create a solid business plan, and put together a great team, you'll be well on your way to success. Thanks for reading!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect property management business plan, fill out the form below and download our property management business plan template. The template is a word document that can be edited to include information about your property management business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your property management Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the property management industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your property management business. We would also be happy to create a bespoke property management business plan for your property management business including a 5-year financial forecast to ensure the success of your property management business and raise capital from investors to start your property management business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
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Property Management Business Plan Template FAQs

What is a business plan for a/an Property Management business?

A business plan for a Property Management business is a comprehensive document that outlines the goals, strategies, and financial projections for establishing and operating a successful property management company. It serves as a roadmap for the business owner, providing a clear direction and outlining the steps necessary to achieve long-term success in the industry. The business plan typically includes sections such as an executive summary, company description, market analysis, organizational structure, services offered, marketing and sales strategies, financial projections, and an implementation plan. It helps to attract investors, secure financing, and guide the business owner in making informed decisions for growth and profitability.

How to customize the business plan template for a Property Management business?

To customize the business plan template for a Property Management business, follow these steps:

1. Download the business plan template: Start by downloading the Property Management business plan template from the website you purchased it from. Save the file to your computer.

2. Review the template: Take some time to thoroughly review the entire template to understand its structure and content. Familiarize yourself with each section and the information it requires.

3. Customize the cover page and executive summary: Begin by updating the cover page with your company name, logo, and contact information. Next, modify the executive summary to provide a brief overview of your Property Management business, highlighting its unique selling points and goals.

4. Modify the company overview: Tailor the company overview section to describe your Property Management business, including its history, mission statement, and legal structure. Replace any generic information with specific details about your company.

5. Update the market analysis: Conduct thorough research on the Property Management industry in your target market. Replace the existing market analysis with up-to-date information, including market size, trends, competition, and target customer demographics.

6. Adjust the services offered: Modify the section that outlines the services your Property Management business will provide. Customize the list of services to match your specific offerings, such as tenant screening, rent collection, property maintenance, or lease administration.

7. Revise the operational plan: Update the operational plan section to reflect your Property Management business's day-to-day operations. Include information about your team, office

What financial information should be included in a Property Management business plan?

When creating a Property Management business plan, it is important to include detailed financial information to provide a comprehensive understanding of the financial health and projections of your business. Some key financial information that should be included in a Property Management business plan are:

1. Startup Costs: Outline the initial costs required to set up your Property Management business, including office space, equipment, software, licenses, permits, and any other necessary expenses.

2. Revenue Projections: Provide a clear and realistic estimate of your expected revenue streams. This can include property management fees, leasing fees, maintenance and repair fees, and any other sources of income.

3. Operating Expenses: Detail all the regular expenses associated with running your Property Management business. This may include employee salaries, office rent, utilities, insurance, marketing costs, professional fees, and other administrative expenses.

4. Cash Flow Statement: Include a projected cash flow statement that outlines the expected inflows and outflows of cash over a specific period. This will help you determine if your business will have enough cash to cover its expenses and remain financially stable.

5. Profit and Loss Statement: Provide a projected profit and loss statement that outlines the expected revenue, costs, and expenses over a specific period. This will help you determine if your business is expected to be profitable and identify areas where you may need to adjust your strategy.

6. Balance Sheet: Include a balance sheet that provides a snapshot of your business's financial position at a specific point in time. This will include your assets (

Are there industry-specific considerations in the Property Management business plan template?

Yes, the Property Management business plan template takes into account industry-specific considerations. It includes sections that are specific to the property management industry, such as an executive summary, market analysis, property management services and pricing, marketing and sales strategies, operational plan, financial projections, and risk management. These sections are tailored to address the unique aspects of the property management industry, including challenges, trends, regulations, and best practices. The template also provides examples and guidelines specific to property management businesses, ensuring that users can create a comprehensive and industry-specific business plan.

How to conduct market research for a Property Management business plan?

To conduct market research for a Property Management business plan, follow these steps:

1. Define your target market: Identify the specific geographic area and demographic profile of the potential clients you want to serve. Consider factors such as property type, location, size, and rental market demand.

2. Collect industry data: Gather information on the current state of the property management industry. Look for statistics, reports, and trends related to rental market growth, property ownership, vacancy rates, and rental prices. This will help you understand the overall market dynamics.

3. Analyze competition: Identify and analyze your competitors in the property management industry. Research their services, pricing, target market, marketing strategies, and reputation. This will help you identify your unique selling propositions and differentiate your business.

4. Conduct surveys and interviews: Create surveys or interview potential clients in your target market to gather insights about their needs, preferences, and pain points. Ask questions about their satisfaction with current property management services and areas for improvement. This primary research will provide valuable firsthand information.

5. Study local regulations: Understand the local laws, regulations, and policies related to property management. This includes landlord-tenant laws, licensing requirements, property maintenance standards, and legal obligations. Compliance with these regulations is crucial for a successful property management business.

6. Analyze market gaps and opportunities: Analyze the data collected and identify gaps or underserved areas in the market. Look for opportunities to offer unique services, specialize in a specific property type, or target

What are the common challenges when creating a business plan for a Property Management business?

When creating a business plan for a Property Management business, there are several common challenges that entrepreneurs may face. These challenges include:

1. Market Analysis: Conducting a comprehensive market analysis can be challenging, as it requires gathering data on the local real estate market, rental demand, competition, and industry trends. It may require significant research and data collection to accurately assess the market and identify opportunities and challenges.

2. Financial Projections: Developing accurate financial projections is crucial for a business plan. It can be challenging to estimate revenue potential, operating expenses, and profitability, especially for a new Property Management business. Entrepreneurs may need to make assumptions based on market research and industry benchmarks to project future financials.

3. Managing Risk: Property Management businesses face various risks, such as property damage, tenant disputes, legal issues, and economic downturns. Addressing these risks and developing strategies to mitigate them in the business plan can be challenging. Entrepreneurs need to demonstrate their understanding of potential risks and outline contingency plans to reassure potential investors or lenders.

4. Marketing and Customer Acquisition: Attracting property owners and tenants is critical for a Property Management business's success. Developing an effective marketing strategy and identifying target customers can be challenging, especially for new businesses. Entrepreneurs need to outline their marketing efforts, including online advertising, networking, partnerships, and other tactics, in the business plan.

5. Staffing and Operations: Managing day-to-day operations and hiring the right staff are crucial for Property Management

How often should I update my Property Management business plan?

It is recommended to update your Property Management business plan at least once a year, or whenever there are significant changes in your business or industry. Regularly reviewing and updating your business plan helps to ensure that it remains relevant, accurate, and aligned with your goals. Additionally, if you are seeking funding or investors, updating your business plan may be necessary to reflect any changes in your financial projections or strategies.

Can I use the business plan template for seeking funding for a Property Management business?

Yes, you can definitely use the business plan template for seeking funding for a Property Management business. A well-written and comprehensive business plan is crucial when approaching potential investors or lenders. The business plan template will provide you with a structured format to outline your business concept, market analysis, marketing strategies, financial projections, and more. It will help you present a clear and professional document to demonstrate the viability and potential profitability of your Property Management business. Additionally, the template will guide you in highlighting your unique selling points, competitive advantage, and growth strategies, which are critical factors that investors look for when considering funding opportunities.

What legal considerations are there in a Property Management business plan?

When creating a Property Management business plan, there are several legal considerations that should be taken into account. These include:

1. Licensing and permits: Property management companies often require specific licenses and permits to operate legally. Research the local, state, and federal requirements in your area to ensure compliance.

2. Contracts and leases: Property management involves entering into contracts and lease agreements with property owners and tenants. Ensure that these agreements are legally binding, clear, and protect the interests of all parties involved.

3. Fair housing laws: Familiarize yourself with fair housing laws to ensure that you are not engaging in discriminatory practices when selecting tenants or managing properties. These laws prohibit discrimination based on race, color, religion, sex, national origin, familial status, or disability.

4. Privacy and data protection: Property management involves handling sensitive personal information of property owners and tenants. Implement proper data protection measures to safeguard this information and comply with privacy laws.

5. Insurance: Obtain the necessary insurance coverage to protect your business and mitigate potential risks. This may include general liability insurance, property insurance, and professional liability insurance.

6. Property maintenance and safety regulations: Familiarize yourself with local regulations regarding property maintenance and safety standards. Ensure that your properties meet these requirements to avoid legal issues and protect the well-being of tenants.

Financing Options

Starting a property management business requires some initial investment to cover various expenses such as office space, licenses and permits, marketing, hiring staff, and technology infrastructure. If you don't have enough capital saved up, there are several financing options available to help you fund your new venture. Here are some popular financing options for starting a property management business:

1. Personal Savings: Using your personal savings is often the most straightforward and least expensive way to finance your business. If you have been saving money and have enough funds, you can use your personal savings to cover the initial costs of starting your property management business. This option also allows you to retain full control over your business without any external obligations.

2. Small Business Loans: Banks, credit unions, and other financial institutions offer small business loans specifically designed to help entrepreneurs start or expand their businesses. You can apply for a small business loan to secure the necessary funds for your property management business. The loan terms, interest rates, and repayment schedules may vary, so it's important to shop around and compare different lenders to find the best option for your needs.

3. Business Lines of Credit: A business line of credit is a revolving credit account that allows you to borrow funds as needed, up to a predetermined limit. This option provides you with flexibility as you can use the funds to cover various business expenses, including initial startup costs. With a business line of credit, you only pay interest on the amount you borrow, making it a cost-effective financing solution.

4. Crowdfunding: Crowdfunding has gained popularity as a way to raise funds for startups. Platforms like Kickstarter and Indiegogo allow you to present your property management business idea to potential investors or donors who may be interested in supporting your venture. In exchange for their financial contribution, you can offer rewards or equity in your business. Crowdfunding not only provides the necessary funds but also helps you gauge market interest in your property management services.

5. Angel Investors and Venture Capitalists: If you have a compelling business plan and growth potential, you may consider seeking funding from angel investors or venture capitalists. These individuals or firms invest in promising startups in exchange for equity or ownership stakes. However, securing funding from angel investors or venture capitalists can be competitive and may require a well-thought-out pitch and a solid business strategy.

6. Family and Friends: Another option for financing your property management business is seeking financial support from family and friends. This approach can be less formal and more flexible than traditional financing options. However, it's important to maintain clear expectations and formalize the terms of any financial arrangements to avoid potential conflicts in the future.

Before deciding on a financing option, it's crucial to have a well-defined business plan and financial projections. This will help you determine the amount of funding you need and how it will be utilized to grow your property management business. Additionally, consult with a financial advisor or accountant who specializes in small businesses to assist you in making informed decisions about financing options and their implications for your business's financial health."

Marketing and Sales Strategies

Once you have established your property management business, it is crucial to develop effective marketing and sales strategies to attract clients and grow your customer base. Here are some strategies to consider:

1. Identify your target market: Determine the types of properties (residential, commercial, vacation rentals, etc.) and the specific geographic areas you want to focus on. This will help you tailor your marketing efforts and reach the right audience.

2. Develop a strong brand identity: Create a compelling brand that reflects your company's values, mission, and unique selling points. Build a professional website and design a memorable logo and visual identity. Consistency in branding across all marketing materials is key to establishing a strong presence in the market.

3. Utilize online marketing techniques: In today's digital age, having a strong online presence is essential. Optimize your website for search engines (SEO) to improve visibility and organic traffic. Use social media platforms to engage with potential clients, share valuable content, and showcase your expertise. Consider running targeted online advertising campaigns to reach a wider audience.

4. Build a network: Networking is a powerful tool in the property management industry. Attend industry conferences, join local real estate associations, and participate in community events to connect with potential clients, real estate agents, and other professionals. Building relationships and word-of-mouth referrals can be a significant source of new business.

5. Offer exceptional customer service: Providing excellent customer service is crucial in property management. Word-of-mouth referrals and positive reviews from satisfied clients can significantly impact your business growth. Ensure your team is well-trained, responsive, and proactive in addressing client needs and concerns.

6. Develop strategic partnerships: Collaborating with other businesses in the real estate industry can be mutually beneficial. Consider forming partnerships with real estate agents, contractors, and vendors who can refer clients to your property management services. In return, you can recommend their services to your clients, creating a win-win situation.

7. Leverage content marketing: Create informative and valuable content to establish yourself as an industry expert. Write blog posts, create videos, or host webinars that address common property management challenges, offer tips and advice, or share industry insights. Distribute this content through various channels to attract potential clients and build credibility.

8. Offer competitive pricing and packages: Research your competitors' pricing models and determine a fair and competitive pricing structure for your services. Consider offering different packages that cater to different client needs and budgets. Clearly communicate the value you provide to justify your pricing.

9. Monitor and measure your marketing efforts: Regularly evaluate the success of your marketing strategies to identify what is working and what needs improvement. Use analytics tools to track website traffic, social media engagement, and lead generation. Adjust your strategies accordingly to maximize your marketing ROI.

Remember, marketing and sales strategies are not one-size-fits-all. Experiment with different approaches, measure their effectiveness, and adapt your strategies to suit your target market and business goals. By continuously refining your marketing efforts, you can position your property management business for long-term success."

Operations and Logistics

Starting a property management business requires careful planning and organization to ensure smooth operations and efficient logistics. Here are some key considerations to keep in mind:

1. Develop a Business Plan: Begin by creating a comprehensive business plan that outlines your goals, target market, services offered, pricing structure, and marketing strategies. This plan will serve as a roadmap for your business and help you stay focused on your objectives.

2. Legal and Licensing Requirements: Research and comply with all legal and licensing requirements for property management businesses in your jurisdiction. This may include obtaining the necessary permits, licenses, and insurance coverage to protect yourself and your clients.

3. Establish Partnerships: Build relationships with trusted contractors, vendors, and suppliers who can provide maintenance, repair, and renovation services for the properties you manage. Having reliable partners will ensure prompt and cost-effective solutions for your clients.

4. Property Acquisition and Evaluation: Develop a system for acquiring properties to manage. This might involve networking with real estate agents, attending auctions, or marketing directly to property owners. Establish criteria for property evaluation to ensure you select properties that align with your target market and investment goals.

5. Tenant Screening and Leasing: Implement a thorough tenant screening process to attract reliable and responsible tenants. This may include conducting background and credit checks, verifying employment and income, and contacting previous landlords. Once tenants are selected, create a comprehensive lease agreement that protects both parties' interests.

6. Maintenance and Repairs: Establish a maintenance and repair system to address any issues that arise in the properties you manage. This may involve creating a network of trusted contractors or having an in-house maintenance team. Regularly inspect properties to identify and address maintenance needs promptly.

7. Financial Management: Implement a robust financial management system to handle rent collection, accounting, and budgeting for the properties under your management. Consider using property management software to streamline these processes and provide accurate financial reports for your clients.

8. Marketing and Advertising: Develop a marketing strategy to attract property owners looking for management services. Utilize various channels, such as online platforms, social media, networking events, and referrals, to promote your business and build a strong client base.

9. Communication and Customer Service: Establish effective communication channels with property owners and tenants to address their concerns or inquiries promptly. Providing excellent customer service will help you build a positive reputation and retain clients in the long run.

10. Continuous Learning and Adaptation: Stay updated with industry trends, regulations, and best practices to ensure your property management business remains competitive and successful. Attend relevant workshops, seminars, and conferences, and seek professional certifications to enhance your skills and knowledge.

By focusing on these operations and logistics aspects, you can set a solid foundation for your property management business and ensure its long-term growth and success."

Human Resources & Management

Human Resources and Management

When starting a property management business, it is crucial to have a solid human resources and management plan in place. This will ensure that your business is able to effectively and efficiently handle the various tasks and responsibilities that come with managing properties.

One of the first steps in establishing your human resources plan is to determine the staffing needs of your property management business. Consider the size and scope of your operations and identify the key roles and positions that will be required. This may include property managers, leasing agents, maintenance personnel, and administrative staff. Take into account the specific skills and qualifications needed for each role and create job descriptions accordingly.

Once you have determined your staffing needs, you can begin the process of recruiting and hiring employees. Utilize various recruitment strategies such as job postings, networking, and referrals to attract qualified candidates. Conduct thorough interviews and background checks to ensure that you are selecting individuals who are reliable, responsible, and have the necessary experience and skills to perform their roles effectively.

In addition to hiring employees, it is important to provide them with proper training and ongoing support. Property management can be a complex and demanding field, so investing in comprehensive training programs will help your employees understand their roles and responsibilities, as well as the industry standards and best practices. This can include training on property management software, customer service techniques, legal compliance, and maintenance procedures.

Furthermore, it is essential to establish clear policies and procedures for your property management business. This includes creating an employee handbook that outlines expectations, guidelines, and protocols for various aspects of the job. This can cover topics such as communication channels, reporting structures, time off policies, and ethical standards. By having these policies in place, you can ensure consistency and professionalism in your operations.

Effective management is also crucial for the success of your property management business. As the owner or manager, it is important to provide strong leadership and guidance to your team. This includes setting clear goals and expectations, regularly communicating with your employees, and providing ongoing feedback and support. Creating a positive work environment and fostering a culture of teamwork and collaboration will help motivate and retain your employees.

Lastly, it is important to stay informed about the latest trends and developments in the property management industry. This can include attending conferences, joining professional organizations, and participating in industry forums and discussions. By staying up to date with industry best practices and innovations, you can ensure that your property management business remains competitive and successful.

In conclusion, human resources and management are critical components of starting and running a property management business. By carefully planning your staffing needs, recruiting and hiring qualified employees, providing comprehensive training and ongoing support, establishing clear policies and procedures, and practicing effective management, you can build a successful and thriving property management business.

7. Eviction procedures: Understand the legal procedures and requirements for eviction in your jurisdiction. Familiarize yourself with tenant rights and the proper steps to take to evict a tenant if necessary,