Realtor Business Plan Template

How to start a Realtor Business Plan Template

Are you interested in starting your own realtor Business?

If you're thinking of starting a real estate business, there are a few things you need to know. First, you'll need to get your real estate license. Then, you'll need to find the right broker. And finally, you'll need to market your business. Getting your real estate license is the first step to starting your own real estate business. To get your license, you'll need to pass a state-approved real estate course and pass a state exam. Once you have your license, you can start working with buyers and sellers. The second step to starting your own real estate business is finding the right broker. A broker is someone who will help you with the paperwork and transactions involved in buying and selling property. They can also help you find properties that are for sale and help you market your business. The third step to starting your own real estate business is marketing your business. There are a number of ways to market your business, including online, in print, and through word-of-mouth. You'll need to find the right mix of marketing techniques to reach your target market. Starting your own real estate business can be a great way to make a living. With the right preparation, you can be successful in this exciting industry.
Global Market Size
The global market for real estate is huge. In 2019, it was worth an estimated $228 trillion. That’s more than three times the size of the entire stock market. And it’s expected to keep growing. There are a lot of reasons for this. For one, the world’s population is expected to increase from 7.7 billion today to 9.7 billion by 2050. That’s a lot of new potential customers for real estate businesses. In addition, more and more people are moving to cities. According to the United Nations, the urban population is expected to grow from 3.5 billion today to 6.5 billion by 2050. That’s a lot of new customers for real estate businesses in cities. And finally, there’s the rise of the middle class in developing countries. As more people in these countries become wealthy, they’re going to want to buy homes and other property. That’s another huge potential market for real estate businesses. So, if you’re thinking about starting a real estate business, now is a great time. There’s a lot of opportunity out there. But how do you get started? Here are a few tips:
1. Do your research. Before you start any business, it’s important to do your research. That means learning about the industry, the market, and your potential customers.
2. Find a niche. One of the best ways to succeed in any business is to find a niche. That way, you can focus your efforts on a specific group of people. When it comes to real estate, there are all sorts of niches you could focus on, such as first-time home buyers, luxury home buyers, or investment property buyers.
3. Get the right licenses and certifications. In order to start a real estate business, you need to get the right licenses and certifications. The requirements vary from country to country, so you’ll need to do some research to figure out what’s required in your area.
4. Find a good location. If you want to be successful in the real estate business, it’s important to choose a good location. That means finding a place where there’s a lot of potential for growth. 
Target Market
When starting a realtor business, it's important to think about who your target market will be. This can help you determine what services to offer, what marketing strategies to use, and how to set your business up for success. For example, if you're targeting first-time home buyers, you'll want to offer services that help them through the home buying process. This might include things like helping them find a loan, providing information on different neighborhoods, and offering tips on how to make the most of their budget. If you're targeting luxury home buyers, on the other hand, you'll want to focus on things like high-end listings, marketing to an affluent audience, and providing concierge-level service. No matter who your target market is, it's important to do your research and make sure you're offering the services and support they need to have a successful experience.
Business Model
There are a few different business models that realtors can choose from when starting their business. The most common business model is working as an independent contractor, in which case the realtor is their own boss and sets their own hours. Another business model is working for a real estate brokerage, in which case the realtor would be an employee of the brokerage. There are pros and cons to both of these business models, and it ultimately comes down to what the realtor is looking for in their business. Independent contractors have the most flexibility when it comes to their business. They can set their own hours and work as much or as little as they want. They are also in charge of their own marketing and business development, which can be a lot of work. On the other hand, working for a real estate brokerage gives the realtor a lot more support. The brokerage will handle marketing and business development, and the realtor will have a team to support them. However, they will also have less flexibility when it comes to their hours and work schedule..
Competitive Landscape
In order to start a realtor business, you must first understand the competitive landscape. The real estate industry is extremely competitive, and there are many different players. You need to know who your competitors are, what they're offering, and how you can differentiate yourself. The first step is to identify your competitors. You can do this by searching online, talking to industry experts, or attending industry events. Once you've identified your competitors, you need to research them. Find out what they're offering, how they're marketing themselves, and what their strengths and weaknesses are. Once you understand your competitors, you can start to develop a competitive advantage. This could be anything from a unique selling proposition to a more efficient business model. Whatever it is, make sure it's something that will make you stand out from the crowd. Finally, don't forget to always be monitoring the competitive landscape. Things can change quickly in the real estate industry, so you need to be prepared to adjust your strategy if necessary.

Licensing Requirements

Starting a realtor business requires that you obtain the proper licensing. The exact licensing requirements for your business will vary by state, but in general, you need to obtain a real estate broker license and may need additional certifications or licenses. You may also need to complete a certain number of pre-licensing education courses and pass an exam before you can become a licensed real estate broker. Research your state’s specific licensing requirements before beginning the process.

Financing Options

Financing is often one of the most difficult aspects of starting a business, but it doesn’t have to be. There are many financing options available to help start your realtor business, such as small business loans, commercial loans, and even grants. Research different financing options and use online tools such as loan calculators to help determine which option is best for you.

Marketing Strategies

Effective marketing strategies are key for any successful business, including realtor businesses. Digital marketing is one of the most cost-effective ways to reach potential customers and can include tactics such as website optimization, email campaigns, social media marketing, and search engine optimization. Additionally, content marketing strategies such as blogging or creating videos can help establish your brand in the industry and increase your visibility online.

Staffing Requirements

Staffing requirements for a realtor business can vary depending on the size and scope of the business. Before you begin hiring staff, it’s important to create job descriptions that outline each role’s duties and responsibilities as well as any qualifications required for each position. Additionally, when recruiting employees, consider conducting background checks to ensure they are qualified and trustworthy. Once hired, create an onboarding process that outlines expectations and sets employees up for success.

Technology Needs

Technology plays an important role in running a successful realtor business. Property management software can help manage properties more efficiently while customer relationship management (CRM) software can help keep track of leads and customers more easily. Additionally, accounting software is essential for managing finances more effectively. Research different types of software available to determine which ones best suit your needs.

Networking Opportunities

Networking is an important part of being successful in any industry and it’s especially important for realtors who need to make connections with potential clients or referral sources. Look for networking opportunities such as local networking events or industry associations where you can meet other professionals in the field and build relationships that could lead to future collaborations or referrals.

Customer Service Strategies

Providing excellent customer service is essential for any successful business, especially realtor businesses where customers are placing their trust in you when they make decisions about buying or selling property. Take time to develop customer service strategies that focus on building trust with customers through open communication, timely responses to inquiries, setting realistic expectations about the process, and creating a positive customer experience throughout the transaction process. Additionally, consider collecting customer feedback through surveys or reviews so you can continuously improve your customer service processes over time..
If you're considering starting a realtor business, there are a few key things to keep in mind. First, you'll need to make sure you have the right qualifications. Second, you'll need to create a business plan that outlines your goals and strategies. Finally, you'll need to get the word out about your business and build a clientele. With careful planning and execution, you can be well on your way to success as a realtor.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect realtor business plan, fill out the form below and download our realtor business plan template. The template is a word document that can be edited to include information about your realtor business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your realtor Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the realtor industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your realtor business. We would also be happy to create a bespoke realtor business plan for your realtor business including a 5-year financial forecast to ensure the success of your realtor business and raise capital from investors to start your realtor business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.