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how to start a restaurant business plan template

Are you interested in Starting a Restaurant Business?


Are you thinking about starting a restaurant business? If so, you're not alone. According to the National Restaurant Association, there are over one million restaurant businesses in the United States alone. Starting a restaurant can be a daunting task, but it can also be an enriching experience. If you're considering starting a restaurant business, you should keep a few things in mind. In this blog post, we'll cover the basics of the restaurant business and how to draft a business plan.

Global Market Size

The restaurant business is a vast global industry worth an estimated $2.7 trillion in 2019. The United States is the largest restaurant market, with sales totalling $79 billion in 2019. Other significant markets include China ($58 billion), Japan ($204 billion), and Italy ($60 billion). Several factors are driving the growth of the restaurant industry. First, the world population is projected to increase from 7.7 billion in 2019 to 8.5 billion by 2030, according to the United Nations. This means more people will be eating out more often. Second, urbanization is on the rise. More and more people are moving to cities, where restaurants are more convenient than cooking at home. Third, disposable incomes are increasing, especially in developing countries. People who have more money to spend are more likely to eat out. Fourth, the rise of digital technology has made ordering food more accessible. Apps like Uber Eats and Grubhub have enabled you to get your favourite meals delivered to your door. Finally, the restaurant industry is becoming more innovative, with new concepts and cuisines constantly popping up. This makes eating out more exciting than ever before. If you're considering starting a restaurant business, now is a great time to do it. The market is growing, and there is plenty of room for new players. Just be sure to do your homework and create a concept that will appeal to your target market.

Target Market

When starting a restaurant business, it is essential to identify your target market. This can be done by considering your ideal customer and what type of food they would be interested in. Once you have a good understanding of your target market, you can start tailoring your marketing efforts to reach them. One way to reach your target market is to use social media. This can be a great way to connect with potential customers and get your name out there. You can also use traditional marketing methods such as print or radio advertising. Whatever marketing method you choose, ensure it is targeted toward your target market.

Another essential thing to consider when starting a restaurant business is your location. You will want to choose a convenient location for your target market. If you are targeting families, you may want to select an area near a school or park. If you are targeting young adults, you may want to choose a location near a college or university. Choosing the right place can be a critical factor in the success of your business. If you are starting a restaurant business, it is essential to consider your target market and choose a convenient location. By doing this, you can ensure that your business is booming.

Business Model

Numerous business models can be followed when starting a restaurant business. The most crucial factor to consider is what type of restaurant you want to open. Are you looking to open a fast-food joint, a casual sit-down eatery, or a more upscale establishment? Once you know the type of restaurant you want to open, you can begin to look at specific business models to follow. One popular business model for restaurants is the franchise model. Franchises have already been successful and have a proven track record. When you open a franchise, you are essentially buying into a business that has already been successful. This can be an excellent option for first-time restaurateurs as it takes away some risk. Another business model to consider is the mom-and-pop model. This is when a family-owned and operated restaurant. This model is often more personal and can be more affordable to start up. There is no one-size-fits-all answer when it comes to starting a restaurant business. The most important thing is to research and choose a business model that makes sense for the type of restaurant you want to open.

Competitive Landscape

When starting a restaurant business, it's essential to understand the competitive landscape. This means understanding your competitors, their offerings, and how you can differentiate yourself. Your competitors can be other restaurants, food trucks, caterers, or grocery stores. It's essential to understand what they're offering and how you can provide something unique. One way to stand out from the competition is to offer a unique dining experience. This could be anything from a farm-to-table concept to a more intimate setting. Another way to differentiate yourself is to focus on a specific cuisine or type of food. This could be anything from Italian to Chinese to vegan. Whatever you do, ensure you offer something unique that will appeal to your target market.


After reading this blog, you should have a good idea of what it takes to start a restaurant business. Of course, there's more to it than what we've covered here, but the business plan template below will help you develop a complete business plan.

Why Write a Business Plan?

A business plan is a critical tool for businesses and startups for a number of reasons:

Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners

Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.

Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.

Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.

Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.

Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.

Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.

Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.

Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.

Business plans allow you to position your brand by understanding your company’s role in the marketplace.

Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.

Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:

1. Executive Summary
2. Company Overview
3. Industry analysis
4. Consumer Analysis
5. Competitor Analysis & Advantages
6. Marketing Strategies & Plan
7. Plan of Action
8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at .
Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Restaurant company business plan, fill out the form below and download our Restaurant business plan template.

The template is a word document that can be edited to include information about your Restaurant business. The document contains instructions to complete the business plan and will go over all sections of the plan.

Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast.

If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year.

Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.

Want a Bespoke Business Plan for your Restaurant Business?

Our Expertise

Avvale Consulting has extensive experience working with companies in many sectors including the Restaurant industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Restaurant business.

We would also be happy to create a bespoke Restaurant business plan for your Restaurant business including a 5-year financial forecast to ensure the success of your Restaurant business and raise capital from investors to start your Restaurant business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.

About Us

Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources.

Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.