Retail Store Business Plan Template

How to start a retail store business plan template

Are you interested in starting your own retail store Business?

Starting a retail store business can be a daunting task, but with the right planning and execution it can be a very successful endeavor. In this section we will cover the basics of starting a retail store business, including the initial planning stages, finding the right location, and outfitting your store.
Global Market Size
The retail industry is booming globally. In 2018, retail sales worldwide amounted to more than 28 trillion US dollars and this figure is expected to increase to over 28.5 trillion US dollars by 2019. The global retail market is huge and there are opportunities for entrepreneurs to start a retail store business in many different niches. There are a few things to consider when starting a retail store business. First, you need to decide what type of products you want to sell. There are many different options for products, so it is important to choose a niche that you are passionate about. Once you have decided on the products you want to sell, you need to choose a location for your store. The location of your store will be important for foot traffic and exposure to potential customers. After you have chosen a location and products, you need to start planning your store layout and design. This includes choosing shelving, displays, and other fixtures. It is important to make your store inviting and appealing to customers. Once your store is set up, you need to start marketing your business to attract customers. There are many different marketing strategies you can use, such as online marketing, social media marketing, and traditional marketing. The retail industry is huge and there are many opportunities for entrepreneurs to start a retail store business. If you are passionate about a certain type of product, there is likely a niche market for you to tap into. With some planning and marketing, you can be successful in the retail industry.
Target Market
When starting a retail store business, it is important to consider who your target market is. This can be determined by factors such as age, gender, income, location, and interests. Once you have identified your target market, you can begin to tailor your store to appeal to them. This can include everything from the type of products you sell to the way you decorate your store. By understanding your target market, you can increase your chances of success.
Business Model
There are many different ways to start a retail store business. The most important thing is to have a clear business model. This means understanding how your store will generate revenue and profit. There are many different business models for retail stores, so it is important to choose the one that is right for your store. The most common business model for retail stores is the brick-and-mortar model. In this model, the store rents or owns a physical space and sells products to customers who come into the store. This is the traditional model for retail businesses, and it can be very successful if done properly.
However, it requires a significant investment of time and money to find and maintain a physical location. Another business model for retail stores is the online model. In this model, the store sells products online through a website or online marketplace. This can be a very successful model, as it eliminates the need for a physical location. However, it can be more difficult to generate traffic to your website or online store. Additionally, you will need to invest in marketing and advertising to reach your target audience. The final business model is the mobile model. In this model, the store sells products through a mobile app. This can be a very convenient model for customers, as they can purchase products anytime, anywhere. However, it can be difficult to generate downloads and installs of your app.
Additionally, you will need to invest in marketing and advertising to reach your target audience. No matter which business model you choose, it is important to have a clear understanding of how your store will generate revenue and profit. Without this understanding, it will be very difficult to succeed in the retail business..
Competitive Landscape
When starting any business, it's important to understand the competitive landscape that you're entering. For a retail store business, this means understanding the other businesses that sell similar products or services in your area. One way to get a better understanding of the competition is to visit their stores and see what they're doing well and what they could improve upon. Take note of things like store layout, customer service, product selection, and pricing. You can also search for online reviews of the competition to get a sense of what their customers are saying about them. Once you have a good understanding of the competition, you can start to develop a competitive advantage for your own retail store business. This could be things like having a wider selection of products, better customer service, more competitive pricing, or a more convenient location. Developing a competitive advantage will help you attract customers and grow your retail store business.

Financing Options

When starting a retail store business, financing options must be carefully considered. Many potential entrepreneurs are unaware of the various financing options available to them, such as traditional loans, venture capital, and crowdfunding. It is important to assess your qualifications for each option and determine which one best fits your business needs.

Location Considerations

Choosing the right location for your retail store is vital to its success. Factors such as foot traffic, competition, rent, and zoning should be taken into account when selecting the ideal spot to open your business. Additionally, research the surrounding neighbourhoods and consider their demographics to ensure you are targeting the right customers.


Hiring a talented and reliable staff is essential for any retail store business. Carefully review resumes and conduct in-person interviews to find employees who best fit with your company’s culture and values. Additionally, provide training programs so that your staff can stay up-to-date on industry trends and best practices.

Supplies and Inventory

Properly managing supplies and inventory is a critical component of running a successful retail store business. You will need to track orders, stock levels, and sales in order to identify what products are selling well and adjust accordingly. Additionally, maintain accurate records of all purchases, returns, and exchanges in order to better manage finances.

Marketing and Promotion

Attracting customers is key to any retail store business’s success. Effective marketing strategies should be established in order to target potential customers in the area as well as create customer loyalty programs that incentivize repeat visits. Utilize both traditional advertising methods such as print ads or direct mailers as well as digital techniques like email campaigns or social media posts in order to maximize reach.


Technology solutions are becoming increasingly important for retail stores due to their ability to improve customer experience and streamline operations. Consider investing in point-of-sale systems that automate checkout processes or inventory management software that helps you keep track of stock levels in real-time. Additionally, using e-commerce platforms can help you reach an even broader audience.

Licensing and Regulations

Before opening a retail store business, it’s important to understand the licensing requirements for your specific area as well as any applicable regulations that must be followed in order to remain compliant with local laws. Contact your local government office for more information about what documents are needed for you to open your business legally and safely.


Securing insurance coverage is essential for any retail store business in order to protect against unforeseen events such as theft or damage due to natural disasters or other accidents that could occur on the premises. Research various insurance policies so that you can select the one that best fits your needs while also providing adequate coverage for your business assets.

Forecasting and Budgeting

Establishing a budget is crucial when starting a retail store business in order to ensure financial stability over time while also remaining profitable throughout operations. Create both short-term goals like monthly sales targets as well as long-term objectives like annual revenue projections so you can anticipate future expenses while still achieving results quickly enough to sustain momentum in sales growth.

Risk Management

Risk management is an important part of running a successful retail store business since it helps minimize losses from potential risks such as theft or fraud while also preparing for unexpected occurrences like natural disasters or changes in market conditions that could have an impact on operations or profitability over time . Create a risk management plan by identifying potential risks beforehand so you can develop strategies on how best to mitigate them if they do occur down the road..
If you're thinking about starting a retail store business, there are a few key things to keep in mind. First, you need to make sure you have a good business plan. This will help you map out your goals and figure out how to achieve them. Next, you need to find the right location for your store. This means finding a place that's convenient for your customers and has enough foot traffic to generate sales. Finally, you need to stock your store with the right merchandise. This means finding products that your customers want and that fit your store's image. By following these tips, you can set your retail store business up for success.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect retail store business plan, fill out the form below and download our retail store business plan template. The template is a word document that can be edited to include information about your retail store business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your retail store Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the retail store industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your retail store business. We would also be happy to create a bespoke retail store business plan for your retail store business including a 5-year financial forecast to ensure the success of your retail store business and raise capital from investors to start your retail store business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.