Roofing Business Plan Template

Are you interested in starting your own roofing Business?

how to start a Roofing Business

Hey there! So you want to start a roofing business? Well, you've come to the right place. In this blog post, we'll go over everything you need to know to get started. We'll cover topics like business planning, financing, marketing, and more. So without further ado, let's get started!
Global Market Size
The roofing industry is growing at a rapid pace globally. The market size for roofing products and services is expected to reach $265 billion by 2022. This is due to the increasing demand for new construction and repair and maintenance services. The Asia-Pacific region is the largest market for roofing, followed by North America and Europe. The growing population and urbanization in developing countries are the major drivers of the roofing market in these regions. The commercial sector is the largest end-use market for roofing, followed by the residential sector. The growing construction of office buildings, shopping malls, and hotels is driving the demand for roofing in the commercial sector. The asphalt shingles segment is the largest product type in the roofing market, followed by metal roofing and tile roofing. The popularity of asphalt shingles is due to their low cost, easy installation, and wide range of designs and colors. Some of the major players in the roofing market are Owens Corning, GAF, CertainTeed, Carlisle, Atlas Roofing, Tamko, and Polyglass.
Target Market
If you're thinking about starting a roofing business, one of the first things you need to do is identify your target market. Who will you be selling your services to? Are you going to be targeting residential customers? If so, will you be working with homeowners or with roofing contractors? Or will you be focusing on commercial roofing customers? Again, will you be working with business owners or with roofing contractors? Once you've identified your target market, you can start to develop a marketing strategy that will reach them. You'll need to decide what kind of advertising and marketing tactics you'll use, what your pricing will be, and what kind of roofing services you'll offer. If you're not sure where to start, there are plenty of resources available to help you get started. The Small Business Administration, for example, offers a variety of resources for small business owners, including information on developing a business plan, finding financing, and marketing your business.
Business Model
There are many ways to get into the roofing business. You can start your own roofing company, buy an existing roofing business, or even franchise a roofing business. The best way to get started in the roofing business is to start your own company. This way, you can control your own destiny and build the company the way you want it. Of course, starting your own company takes a lot of work and you’ll need to be prepared for the challenges that come with it. Here are a few things to keep in mind if you’re thinking about starting your own roofing business: 1. Research the roofing industry.
2. Develop a business plan.
3. Get the necessary licenses and permits.
4. Find the right location.
5. Hire experienced roofers.
6. Invest in marketing and advertising.
7. Build a strong online presence.
8. Offer exceptional customer service.
9. Stay up-to-date with the latest industry trends.
10. Constantly strive to improve your business..
Competitive Landscape
When starting any business, it’s important to know who your competition is and what they’re offering. The roofing industry is no different. In order to be successful, you need to know who your competition is, what services they offer, and how they price their services. Here are a few things to keep in mind when researching your competition:
-What services do they offer?
-Do they specialize in any specific roofing materials or styles?
-How do they price their services?
-Are they a national or regional company?
-What is their reputation like?
Once you have a good understanding of your competition, you can start to develop a business plan that will help you be successful.

Business Financing

If you're looking to start a roofing business, you'll need to secure financing. There are several options available, including small business loans, venture capital, and crowdfunding. Do your research to find the right financing option for you.

Legal Considerations

Before you can open the doors of your roofing business, you'll need to make sure everything is in order legally. This includes obtaining a business license and any applicable insurance. Additionally, you may need to get a contractor license if applicable in your area.

Advertising and Promotions

Once your roofing business is established, it's time to attract customers. Online marketing, such as SEO and local advertising campaigns, can help you reach your target audience. Additionally, consider using word-of-mouth marketing tactics to spread the word about your services.

Hiring Employees and Contractors

Hiring the right people is essential for any successful business. As a roofer, you may choose to hire employees or independent contractors depending on what makes the most sense for your business model. Consider looking into HR management software or services that can help with the hiring process.

Resources for Roofing Businesses

Starting a roofing business can be challenging, but there are resources available to help you along the way. Look into joining local and national roofing associations or reading industry magazines for the latest news and tips. With the right resources in hand, you can be sure that you're running a successful roofing business..
Starting a roofing business can be a great way to become your own boss and make a good income. However, it's important to do your research and understand the business before you get started. There are a few key things you need to do to get your business off the ground, including getting the proper licenses and insurance, finding the right suppliers, and marketing your business. With a little planning and effort, you can be well on your way to starting a successful roofing business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect roofing business plan, fill out the form below and download our roofing business plan template. The template is a word document that can be edited to include information about your roofing business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your roofing Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the roofing industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your roofing business. We would also be happy to create a bespoke roofing business plan for your roofing business including a 5-year financial forecast to ensure the success of your roofing business and raise capital from investors to start your roofing business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.