Rugby Club Business Plan Template


Are you interested in starting your own rugby club  Business?


Starting an rugby club business is a great way to get involved in the sport and make some money while you're at it. Here are five tips to get you started:
1. Research your competition. There are a lot of rugby club businesses out there, so it's important to do your research to find the right one for you. Start by reading reviews of similar businesses to get an idea of what to expect.
2. Get a business plan. Just like any other business, starting a rugby club business requires a plan. This plan will outline everything from your marketing strategy to your financial goals.
3. Get organized. Before you even think about putting a rugby club business together, you'll need to be organized. This means setting up a budget, creating a schedule, and creating a system for tracking your progress.
4. network. As with any business, networking is key to success. When you're looking for help with setting up your business, finding clients, or marketing your club, reach out to other rugby club owners.
5. be persistent. Even if things start off slow, don't give up. Stick with your business plan, network, and marketing strategy and you'll be successful.

Global Market Size

The global rugby club business is worth an estimated $1.7 billion, and is expected to grow at a rate of
7.5% over the next four years. There are currently over 2,500 rugby clubs worldwide, and this number is expected to grow to over 3,000 by 2020. The market is dominated by England and France, with each country accounting for over 60% of the global rugby club market. The United States is the fastest growing market in terms of rugby club membership, with membership totals growing by over 150% over the past five years. The rugby club business is growing due to the increasing popularity of rugby around the world, as well as the increasing demand for competitive rugby clubs. There are a number of ways to start a rugby club business, and the most effective way depends on the specific needs of the club.

Business Model

There are many possible business models for starting a rugby club business. Some examples include charging members for access to team facilities, selling merchandise, and charging for matches or tournaments. It is important to choose a model that is profitable and sustainable for your club.

Competitive Landscape

Rugby clubs are a popular sport, with people of all ages and abilities enjoying playing. If you're thinking of starting a rugby club business, there are a few things to consider. The first thing to decide is what you want your rugby club business to do. Are you looking to run a club with a specific purpose, such as providing a space for players to practice and play matches, or are you looking to provide recreational services, such as coaching and refereeing? Once you have a clear idea of what you want to do, you'll need to decide how you're going to do it. You can run a rugby club business entirely on your own, or you can team up with other people to make it work. If you decide to team up, be sure to find a partner who is committed to your club and will help you make it successful. Once you have a clear idea of what you want to do and who you want to do it with, the next step is to get started. Start by identifying what you need to get started. This might include a space to practice and play matches, equipment for players, coaches, and referees, and supplies for club meetings and events. Once you have all the necessary supplies, it's time to start planning your club's events. This might include arranging matches, hosting club meetings, and holding social events. Keep in mind that planning events is a lot of work, so be prepared to expend a lot of energy and time in order to make your club business a success. If you're looking to start a rugby club business, be sure to consider all the factors involved. Planning and executing events is a lot of work, but it can be a rewarding experience if you succeed.

Legal and Regulatory Requirements

There are many legal and regulatory requirements that must be followed when starting a rugby club business. These requirements can vary depending on the country or province in which the club is located. Some common requirements include:
-Registering with the government or provincial department responsible for sport
-Obtaining a license from the government or provincial department responsible for sport -Approving bylaws and constitutions
-Obtaining insurance
-Seeking sponsorship
-Creating a marketing plan Many rugby clubs also require members to adhere to a code of conduct. This code of conduct typically includes rules governing player eligibility, player discipline, and club operations. In some cases, clubs may also require members to sign a waiver of certain rights, such as the right to file a lawsuit against the club. It is important to consult with an experienced business lawyer when starting a rugby club business. The lawyer can help you identify and comply with all of the legal and regulatory requirements that apply to your club.

Financing Options

Looking to start a rugby club business? There are a variety of ways to finance your venture, so find the option that best suits your needs.
1. Loans: A number of banks and lending institutions offer loans to individuals or businesses interested in starting a rugby club. Approval rates for small business loans can be quite high, so make sure to apply with a good credit score and ample collateral.
2. Crowdfunding: Crowdfunding is a popular way to raise money for a new business venture. You can find various platforms that allow people to invest in your project, with some awarding rewards for early backers.
3. Shares: If you have the financial backing of a group of individuals, you can offer shares in your club. This can be a more complex process, but can offer a greater return on investment.
4. Rent: If you don't have the financial backing to start a rugby club outright, you can look into renting space from an existing club. This can be a cheaper option, but may require more upfront investment.
5. Merchandise: Selling rugby club merchandise can be a profitable venture. Make sure to design high-quality products that will resonate with your target market.
6. Sponsorship: Sponsorship can be a valuable way to promote your club. With the right partner, you can get significant exposure and build a loyal customer base.
7. Ticket sales: Selling tickets to rugby matches can be a lucrative proposition. Make sure to create a robust marketing plan that targets potential fans.
8. Event planning: Hosting special events can be a great way to draw attention to your club. Make sure to plan your event well in order to maximize attendance.
9. Accommodations: If you're looking to hold rugby matches outside, you may need to consider accommodating fans. Look into renting space or leasing property.
10. Rights and licensing: Often, rights and licensing can be a lucrative source of revenue for a rugby club. If you have the rights to a particular logo or image, you can sell these rights to other businesses.

Marketing and Sales Strategies

Starting a rugby club business can be a daunting task, but with a bit of research and some sound marketing and sales strategies, it can be a rewarding experience. There are a few things to keep in mind when starting a rugby club business:
1. First and foremost, it is important to have a passion for rugby. If you don't have a vested interest in the sport, it will be difficult to sell memberships or sponsorships to your club.
2. It is also important to have a good understanding of rugby. This means knowing the rules of the game, as well as the personalities and histories of the players and coaches.
3. Finally, it is important to have a strong marketing and sales strategy. This means creating a plan for how you will attract new members and promote your club.
There are a number of ways to market and sell a rugby club business. Some popular strategies include:
1. Social media: Social media is a great way to connect with potential members and promote your club. Facebook, Twitter, and Instagram are all popular platforms for rugby clubs to use.
2. Advertisement: Advertisements can be placed in local newspapers, online, and on radio stations.
3. Sponsorships: Sponsorships can be offered to players, coaches, and club officials.
4. Membership: Membership can be offered to individuals, families, or groups.
5. T-shirt sales: T-shirt sales can be used to generate revenue.
6. Ticket sales: Ticket sales can be used to generate revenue.
7. Merchandise sales: Merchandise sales can be used to generate revenue.
8. Bartering: Bartering can be used to generate revenue.
9. Charity events: Charity events can be used to generate revenue.
10. Event scheduling: Event scheduling can be used to generate revenue. It is important to have a plan for marketing and selling your rugby club business.
By following a sound marketing and sales strategy, you can increase the chances of success.

Operations and Logistics

Starting a rugby club business can be a lot of work, but it's definitely possible with the right approach. Here are some tips to help you get started:
1. Research your competition Before you start anything, you need to know your competition. What are their business models, how are they selling their services, and what are their prices? This information will help you figure out what you need to do to compete and win customers.
2. Get organized Once you have your research done, it's time to get organized. You'll need to create a business plan, register with the IRS, and get insurance. Make sure to also take into account marketing and advertising expenses, as well as equipment costs.
3. Get organized on the financial side of things Rugby is a expensive sport to run, and you'll need to budget for it. You'll need to factor in salaries for your staff, equipment costs, and other operating costs. You'll also need to set aside money for marketing and advertising, and for rainy day funds.
4. Be patient Starting a rugby club business is a long process, and it won't be easy from the start. Be patient and keep working hard, and you'll be on your way to success.

Human Resources & Management

There are many ways to start a rugby club business, and what works for one club may not work for another. However, there are a few things that all clubs need in order to be successful. First and foremost, a rugby club business must have a clear purpose. The club's mission or vision should be clearly defined, and everyone in the club should be aware of it. The club's goals should be based on the club's vision, and the club should be willing to take on the responsibility of achieving those goals. Another key element of a rugby club business is a well-organized structure. The club should have a clear governance structure, with clear roles and responsibilities for all members. The club should also have a clearly defined financial plan, and a system in place for budgeting and accounting. Finally, a rugby club business needs a passionate and committed membership. The club's members should be passionate about the club's mission and goals, and they should be willing to devote time and effort to support the club. Assuming all of these elements are in place, a rugby club business can be successfully started.

Target Market

Understanding your target market is crucial for the success of your rugby club business. Here's a breakdown of the key demographics and psychographics of your potential customers:

  1. Demographics:

    • Age: Your target market may include individuals of various age groups, from children and teenagers participating in youth programs to adults and seniors playing in recreational leagues.
    • Gender: Rugby is a sport enjoyed by both males and females, so your target market may comprise individuals of all genders.
    • Location: Consider the geographic location of your target market, whether it's local residents in your community or individuals from surrounding areas interested in joining your club.
    • Income Level: Your target market may include individuals from diverse socioeconomic backgrounds, so offering flexible membership options can cater to different income levels.
  2. Psychographics:

    • Interest in Rugby: Your target market consists of individuals passionate about rugby, whether they're seasoned players or newcomers interested in learning the sport.
    • Health and Fitness Enthusiasts: Many individuals joining rugby clubs are interested in maintaining an active and healthy lifestyle, making health-conscious messaging appealing to them.
    • Community Engagement: Your target market may include individuals looking to engage with their local community, fostering a sense of camaraderie and belonging through participation in club activities.
    • Social Interaction: Rugby clubs provide opportunities for socializing and building friendships, attracting individuals seeking social connections and networking opportunities.

By understanding the demographics and psychographics of your target market, you can tailor your marketing strategies and club offerings to effectively attract and retain members. Whether it's promoting youth development programs, organizing social events, or emphasizing the inclusive and supportive community culture of your club, catering to the needs and preferences of your target market is essential for driving growth and success.


Rugby clubs are a great way to get involved in the sport and make some money. By starting a rugby club business, you can create a club that is tailored to your specific needs and interests, and generate revenue from ticket sales, merchandise sales, and other activities.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect rugby club business plan, fill out the form below and download our rugby club business plan template. The template is a word document that can be edited to include information about your rugby club business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your rugby club Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the rugby club industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your rugby club business. We would also be happy to create a bespoke rugby club business plan for your rugby club business including a 5-year financial forecast to ensure the success of your rugby club business and raise capital from investors to start your rugby club business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Rugby Club Business Plan Template FAQs

What is a business plan for a/an Rugby Club business?

A business plan for a Rugby Club business is a formal document that outlines the objectives, strategies, and financial projections for starting and operating a Rugby Club. It serves as a roadmap for the club's success and provides a comprehensive overview of the business, including its target market, competition analysis, marketing and sales strategies, operational structure, and financial feasibility. A well-developed business plan helps club owners and managers to clarify their vision, make informed decisions, attract investors or secure financing, and effectively manage and grow their Rugby Club.

How to customize the business plan template for a Rugby Club business?

To customize the business plan template for a Rugby Club business, follow these steps:

1. Open the template: Start by opening the business plan template in a compatible software program such as Microsoft Word or Google Docs.

2. Review the existing content: Take the time to review the template's existing content, including the sections, headings, and subheadings. This will give you an understanding of the structure and flow of the business plan.

3. Update the executive summary: Begin by editing the executive summary section to reflect your Rugby Club business. Provide a brief overview of your club, its mission, and any unique features or services you offer.

4. Modify the company description: Customize the company description section to provide detailed information about your Rugby Club. Include details such as the club's history, location, facilities, target market, and any partnerships or affiliations.

5. Adapt the market analysis: Conduct thorough research to understand the current market trends and competition in the rugby club industry. Update the market analysis section with relevant data, statistics, and insights to showcase your understanding of the market and your target audience.

6. Tailor the marketing and sales strategies: Outline your strategies for marketing and promoting your Rugby Club. Identify the key tactics and channels you will use to attract members, sponsors, and supporters. Tailor these strategies based on your target market and the unique selling points of your club.

7. Adjust the organizational structure: Customize the organizational structure section to show how your Rugby Club will be managed and

What financial information should be included in a Rugby Club business plan?

In a Rugby Club business plan, it is important to include the following financial information:

1. Startup Costs: Detail the initial expenses required to start the Rugby Club, such as facility rental or purchase, equipment, licenses, permits, and any other necessary investments.

2. Revenue Projections: Provide a comprehensive analysis of how your Rugby Club will generate income. This may include membership fees, ticket sales, sponsorship deals, merchandise sales, and any other potential revenue streams.

3. Operating Expenses: Outline the ongoing costs associated with running the Rugby Club, such as staff salaries, utilities, maintenance, insurance, marketing, and any other necessary expenses. Be sure to include both fixed and variable costs.

4. Cash Flow Projections: Present a detailed cash flow statement that demonstrates the inflows and outflows of cash for the Rugby Club. This will help assess the club's ability to cover expenses and maintain a positive cash flow.

5. Break-Even Analysis: Calculate the point at which the Rugby Club's total revenue equals its total expenses. This analysis will help determine the minimum number of members, ticket sales, or other revenue sources needed to cover costs.

6. Funding Requirements: If you are seeking external funding, clearly state the amount of capital needed and explain how it will be used. This may include financing for start-up costs, working capital, or expansion plans.

7. Financial Projections: Provide a forecast of the Rugby Club's financial performance over a specific period, typically three to five years.

Are there industry-specific considerations in the Rugby Club business plan template?

Yes, the Rugby Club business plan template includes industry-specific considerations. It is specifically tailored for the rugby club industry and includes sections that address the unique aspects of running a rugby club, such as:

1. Club Structure: This section outlines the organizational structure of the rugby club, including details on the board of directors, coaching staff, and other key positions within the club.

2. Rugby Programs: The template provides guidance on developing various rugby programs, such as youth development, senior teams, and specialized training programs. It includes information on equipment requirements, coaching strategies, and player development.

3. Facilities and Equipment: This section focuses on the specific facilities and equipment needed to run a rugby club. It covers considerations such as field requirements, changing rooms, gym facilities, and rugby-specific equipment like balls, tackle bags, and scrum machines.

4. Financial Projections: The template includes a comprehensive financial section that considers the revenue and expense streams specific to a rugby club. It covers aspects such as membership fees, sponsorship, ticket sales, merchandise sales, and facility rental income.

5. Marketing and Promotion: This section provides guidance on marketing strategies specific to promoting a rugby club. It includes suggestions for reaching the target audience, leveraging social media platforms, organizing events, and partnering with local businesses.

6. Risk Management: The template addresses the unique risks associated with running a rugby club, such as player injuries, liability concerns, and insurance coverage. It provides guidance on implementing safety protocols, maintaining proper legal documentation,

How to conduct market research for a Rugby Club business plan?

Conducting market research for a Rugby Club business plan involves gathering information about the target market, competition, and potential customers. Here are the steps to conduct market research for a Rugby Club business plan:

1. Define your target market: Identify the specific demographic, psychographic, and geographic characteristics of the people who are most likely to be interested in joining your Rugby Club. Consider factors such as age, gender, location, income level, and interests.

2. Analyze the competition: Research other Rugby Clubs in your area or those targeting a similar audience. Evaluate their offerings, pricing, marketing strategies, and customer reviews. This will help you understand your competitive advantage and identify areas for improvement.

3. Conduct surveys and interviews: Create a survey or interview questions to gather insights from potential customers. Ask about their interest in rugby, reasons for joining a club, preferred club amenities, and any unmet needs. Use online tools, social media, or local events to reach a wider audience.

4. Analyze industry trends: Stay up-to-date with the latest trends and developments in the rugby industry. This includes changes in player participation, rules and regulations, popular events, and emerging technologies. Industry reports, trade publications, and sports-related websites can provide valuable insights.

5. Evaluate local demand: Determine the demand for rugby clubs in your local area. Analyze population demographics, interest in sports, and any existing rugby communities. Look for opportunities to collaborate with schools, universities, or community organizations to attract potential

What are the common challenges when creating a business plan for a Rugby Club business?

Creating a business plan for a Rugby Club business may come with its fair share of challenges. Some of the common challenges you may encounter include:

1. Understanding the Industry: Familiarizing yourself with the ins and outs of the Rugby Club industry is crucial. You need to have a deep understanding of the sport, its fan base, competition, and trends. Gathering industry-specific information can be time-consuming and may require extensive research.

2. Defining the Target Market: Identifying and defining your target market is essential for the success of your Rugby Club business. You need to determine who your potential customers are, their preferences, and what would attract them to your club. This can be challenging as you may need to conduct market research and analyze data to gain insights into your target audience.

3. Financial Projections: Creating accurate financial projections is crucial for any business plan. However, estimating revenue streams, expenses, and profit margins for a Rugby Club business can be challenging. It may involve forecasting ticket sales, merchandise sales, sponsorship deals, and other revenue sources, while also considering operational costs like rent, salaries, marketing, and maintenance.

4. Securing Funding: Obtaining the necessary funding to start or expand a Rugby Club business can be a significant challenge. Investors or lenders may require a well-structured business plan that demonstrates a clear understanding of the financial feasibility and potential return on investment. Convincing potential stakeholders of the profitability and sustainability of your club can be a daunting task.

5. Marketing and

How often should I update my Rugby Club business plan?

How often should I update my Rugby Club business plan?

It is recommended to update your Rugby Club business plan annually or whenever there are significant changes in your club's goals, strategies, or market conditions. Regularly reviewing and updating your business plan ensures that it remains relevant and aligned with your club's evolving needs and objectives. Additionally, updating your business plan allows you to incorporate any new opportunities, address potential challenges, and stay competitive in the ever-changing rugby industry.

Can I use the business plan template for seeking funding for a Rugby Club business?

Yes, you can definitely use the business plan template for seeking funding for a Rugby Club business. The template is designed to help you outline your business goals, strategies, financial projections, and other important details that lenders or investors typically look for when considering funding requests. By using the template, you can present a professional and comprehensive business plan that demonstrates the viability and potential profitability of your Rugby Club business. This will greatly enhance your chances of securing the necessary funding to start or expand your Rugby Club.

What legal considerations are there in a Rugby Club business plan?

When creating a Rugby Club business plan, there are several legal considerations that need to be addressed. These include:

1. Business Structure: Choose the appropriate legal structure for your Rugby Club, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal implications in terms of personal liability, taxation, and ownership.

2. Licensing and Permits: Research and obtain any necessary licenses and permits required to operate a Rugby Club in your jurisdiction. This may include licenses for serving alcohol, hosting events, or operating a sports facility.

3. Employment Laws: Familiarize yourself with local employment laws and regulations. Ensure compliance with labor laws, including minimum wage requirements, working hours, employee classification, and health and safety regulations.

4. Contracts and Agreements: Develop contracts and agreements that protect your Rugby Club's interests. These may include player contracts, coaching contracts, sponsorship agreements, and facility rental agreements. Consult with legal professionals to ensure these documents are legally binding and enforceable.

5. Intellectual Property: Consider protecting your Rugby Club's intellectual property, such as trademarks, logos, and branding. Consult with an intellectual property attorney to discuss trademark registration and other methods of safeguarding your club's unique identity.

6. Insurance: Obtain appropriate insurance coverage to protect your Rugby Club from potential risks and liabilities. This may include general liability insurance, property insurance, and worker's compensation insurance.

7. Data Protection: Ensure compliance with data protection laws and regulations, especially