Self Publishing Business Plan Template

How to start a Self Publishing Business Plan Template

Are you interested in starting your own self publishing Business?

There are many benefits to self-publishing, including retaining creative control, a higher percentage of royalties, and the ability to get your work out into the world more quickly. But self-publishing is also a business, and like any business, it requires careful planning, preparation, and execution in order to be successful. If you're thinking about starting a self-publishing business, here are a few things you'll need to do:
1. Choose your niche.
2. Create a business plan.
3. Set up your business structure.
4. Develop marketing and publicity plans.
5. Get organized and stay on track.
6. Keep learning and evolving.
7. Be patient and persevere.
With careful planning and execution, you can start a successful self-publishing business. Just remember to stay focused, stay organized, and don't give up!
Global Market Size
The global book market was worth an estimated $25.8 billion in 2017, and self-publishing is a rapidly growing segment of that market. In the United States, self-published book sales grew by nearly 60% from 2015 to 2017. And it's not just the English-speaking world where self-publishing is taking off. Brazil, France, Germany, Italy, Spain, and other countries are also seeing a surge in self-published books. There are a number of reasons why self-publishing is becoming more popular. With the advent of digital printing and online distribution, it's now easier and more affordable than ever to self-publish a book. And thanks to social media and other online marketing tools, it's easier than ever to reach potential readers around the world. If you're thinking about starting a self-publishing business, there are a few things you need to know. First, you'll need to decide what type of books you want to publish. Are you interested in fiction or non-fiction? Romance or horror? Children's books orYA novels? Once you've decided on a genre, you'll need to find authors who are writing the type of books you want to publish. There are a number of ways to find authors. You can search online directories like Manuscript Wish List or QueryTracker, or you can attend writers conferences or meetups. You can also contact literary agents and ask if they have any clients who are self-publishing. Once you've found some authors, you'll need to edit their manuscripts and design book covers. If you don't have any experience with editing or design, there are a number of online resources that can help you get started. Once your books are ready to go, you'll need to decide how you want to distribute them. There are a number of online bookstores that sell self-published books, such as Amazon's Kindle Store and Barnes Noble's Nook Press. You can also sell your books through your own website or blog. And if you want to reach brick-and-mortar stores, you can contact book distributors like IngramSpark or Baker Taylor. Starting a self-publishing business is a great way to get into the publishing industry. With some hard work and a bit of luck, you can build a successful business that will allow you to work from home and make a good living.
Target Market
There are a few key things to consider when targeting a market for your self-publishing business. First, think about what type of books you want to publish. There are many different genres and sub-genres of books, so it's important to choose a niche that you're passionate about. Once you've decided on the type of books you want to publish, research the market to see what's already out there and what might be missing. It's also important to consider your target audience's age, gender, and interests when choosing a market. Once you've decided on your target market, the next step is to start building a platform. A platform is essentially a way to reach your target audience and promote your books. There are many different ways to build a platform, but some of the most common include social media, blogging, and speaking at events. It's important to start building your platform well in advance of actually publishing your book so that you have a solid foundation to promote from.
Business Model
There are a few different business models for self-publishing businesses. The most common is to act as a service provider, offering authors everything from editing and design to printing and distribution. Some self-publishing businesses also sell products related to writing and publishing, such as software, ebooks, and course materials. Another business model is to create a publishing imprint that specializes in a particular genre or market, and to work with authors to produce high-quality books under that imprint..
Competitive Landscape
The self-publishing industry has seen a dramatic increase in recent years with the advent of new technology and platforms. This has created a more competitive landscape for authors who are looking to self-publish their work. Here are some things to keep in mind when considering the competition:
1. There are a lot of self-published books out there. This means that you need to make sure your book is high quality and stands out from the crowd.
2. There are a variety of ways to self-publish your book. You can choose to use a traditional publisher, an online platform, or even do it yourself.
3. Pricing is an important consideration. You need to make sure you are pricing your book competitively in order to attract readers.
4. Promoting your book is essential. You need to make sure you are doing everything you can to get the word out about your book.
5. Keep in mind that the self-publishing industry is constantly changing. You need to be prepared to adapt and change with the times in order to stay ahead of the competition.

Financing Your Business

When starting a self-publishing business, it is important to consider the necessary financial resources. It is essential to have a budget for startup costs, as well as plan for ongoing expenses such as marketing, distribution, and staff. Additionally, it is important to consider potential sources of funding such as grants, loans, and investments. Taking the time to develop a financial plan before launching your business will help ensure you have the resources you need to be successful.

Finding the Right Resources

Starting a self-publishing business requires access to the right resources. Consider researching options for professional services such as editors, designers, marketers, distributors, and printers. Additionally, there are numerous online resources available that provide helpful tips and advice on how to start and run a successful self-publishing business. Take some time to explore these resources to ensure you have all the information you need.

Building an Author Platform

An author platform is essential for any self-publisher who wants to reach their target audience. Consider creating an online presence through social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Additionally, building an email list of potential readers can be extremely helpful for marketing your books and staying in touch with fans. Make sure to use tools such as analytics and metrics to gauge the success of your efforts.

Distribution and Marketing Strategies

For any self-publishing business to be successful it is important to have a solid distribution and marketing strategy in place. Consider researching different options for distributing your books both online and offline. Additionally, consider investing in marketing efforts such as advertising campaigns or promotional events which can help you reach a larger audience. Finally, consider leveraging new technologies such as ebooks and audiobooks which can provide additional opportunities for sales.

Leveraging New Technologies

Leveraging new technologies can be incredibly beneficial for self-publishing businesses. Consider exploring options such as ebooks and audiobooks which provide additional ways of reaching readers. Additionally, consider utilizing new software that can help streamline processes such as editing or designing book covers. Taking advantage of new technologies can help you stay ahead of the competition and increase sales.

Legal Considerations

When starting a self-publishing business it is important to consider potential legal issues that may arise. Consider researching copyright law in order to understand how it applies to your books or any other content you create. Additionally, consider investing in contracts with contributors or vendors which can help protect your rights and interests down the line. Being aware of legal considerations early on will help ensure your business runs smoothly in the future.

Creating a Sustainable Business Model

Creating a sustainable business model is essential when starting a self-publishing business. Consider researching different options for pricing models or subscription services that could be beneficial for your business in the long run. Additionally, take some time to explore different types of partnerships or collaborations that could increase profits or expand your reach in the industry. Developing a sustainable model will help ensure your business remains competitive over time.

Networking and Professional Development

Networking with others in the industry is an important part of running any self-publishing business successfully. Consider joining professional organizations or attending conferences where you can learn from experienced professionals and make connections with potential collaborators or partners in the industry. Additionally, consider taking advantage of online resources such as webinars or podcasts that provide valuable insights into the world of self-publishing businesses.
If you're thinking about starting a self-publishing business, congratulations! You're on your way to becoming a published author. But self-publishing is more than just writing a book and hitting publish. There's a lot to think about when starting a business, from marketing and sales to cover design and distribution. But don't worry, we're here to help. In this blog post, we've outlined everything you need to know about starting a self-publishing business, from the initial planning stages to the launch of your first book. So what are you waiting for? Let's get started!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Self Publishing business plan, fill out the form below and download our Self Publishing business plan template. The template is a word document that can be edited to include information about your Self Publishingbusiness. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Self Publishing Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Self Publishing industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Self Publishing business. We would also be happy to create a bespoke Self Publishing business plan for your Self Publishingbusiness including a 5-year financial forecast to ensure the success of your Self Publishing business and raise capital from investors to start your Self Publishing business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.