How to start a Shopping Mall Business - Shopping Mall Business Plan Template
Are you interested in starting your own Shopping Mall Business?


A shopping mall is a large, often indoor, building with various stores representing many different businesses. Shopping malls are usually located in high-traffic areas near busy intersections or along major highways. The first shopping mall in the United States was the Country Club Plaza in Kansas City, Missouri, which opened in 1922. Today, thousands of shopping malls in the United States are popular destinations for shoppers and tourists alike. If you are thinking about starting your shopping mall, there are a few things you need to know. First, you will need to find a suitable location. Second, you will need to obtain the necessary financing. And third, you will need to develop a business plan. Starting a shopping mall can be a rewarding and profitable venture with careful planning and execution.


Global Market Size

The global market for shopping malls is estimated to be worth $1.2 trillion in 2015, according to a report by JLL. The U.S. alone is home to over 1,200 malls, which account for about 10 percent of the country's retail space. Several factors have contributed to the growth of shopping malls around the world. One is the rise of the middle class in many countries, which has led to more people having disposable income to spend on shopping. Another is the growth of online shopping, which has made it easier for people to compare and find the best deals on products. Despite the growth of the shopping mall industry, malls face several challenges. One is the rise of e-commerce, which has made it easier for people to shop from the comfort of their homes. Another challenge is the economic slowdown in many countries, which has led to less spending on non-essential items like clothing and shoes. Despite these challenges, the shopping mall industry is expected to grow in the coming years. This growth will be driven by the continued rise of the middle class in many countries and the growth of online shopping.


Target Market

If you're thinking of starting a shopping mall business, one of the first things you need to do is identify your target market. Your target market is the group of people who are most likely to shop at your mall. To identify your target market, you need to consider a few factors, including:

-The location of your mall. If you're in a densely populated area, your target market will likely be different than in a more rural area.

-The type of products or services you'll be offering. If you're selling high-end fashion, your target market will be different than if you're selling budget-friendly fashion.

-The demographics of your potential shoppers. This includes factors like age, income, gender, and so on. Once you've considered all of these factors, you should have a good idea of who your target market is. You can start planning your marketing and advertising strategies to reach these potential shoppers.


Business Model

Many different business models can be used when starting a shopping mall business. The most common and successful model is the anchor tenant model. This model relies on having one or more large anchor tenants, such as a department store or a grocery store, that act as draws for customers. The anchor tenant(s) then leases space from the shopping mall owner, and the smaller stores in the mall lease space from the anchor tenant(s). This model is successful because it gives customers a reason to come to the shopping mall and smaller stores with a built-in customer base. Another standard business model for shopping malls is the specialty leasing model. In this model, the shopping mall owner leases space to a variety of different stores that all specialize in a specific type of merchandise. This can be anything from a mall specializing in clothing stores to a mall specializing in electronic stores. The advantage of this model is that it can be easier to attract customers to a shopping mall with a specific type of merchandise they are looking for. Whichever business model is used, it is essential to have a well-thought-out business plan for the shopping mall. This plan should include a detailed marketing strategy, a financial plan, and a plan for operations.


Competitive Landscape

As you develop your business plan and start to think about opening a shopping mall, it's essential to understand the competitive landscape. Who are your potential competitors? What are their strengths and weaknesses? How can you position your shopping mall to succeed in the face of competition? Here are a few things to keep in mind as you research the competitive landscape for your shopping mall business:

  1. Know your market. Before you can understand the competitive landscape, you need to have a good grasp of the market you're targeting. Who are your potential customers? What are their needs and wants? What are their shopping habits? The more you know about your target market, the better you'll understand the competitive landscape.
  2. Understand your competition. Once you know your market, it's time to start researching your potential competitors. Who are they? What do they offer? What are their strengths and weaknesses? What is their market share? The more you know about your competition, the better you'll be able to position your own business for success.
  3. Develop a competitive advantage. Once you understand the competitive landscape, you must develop a competitive advantage. What can you offer that your competitors don't? What can you do better than them? If you can't find a way to stand out from the crowd, your shopping mall is likely to struggle.
  4. Keep an eye on the future. The competitive landscape is constantly changing, so keeping an eye on the future is essential. What are new shopping malls being developed in your area? What changes are happening with your existing competitors? You'll be better prepared to adapt and change as the landscape shifts by staying ahead of the curve.



Now that you have all the information you need to start your own shopping mall business, it's time to take the next step. If you're unsure where to start, consider hiring a professional business consultant to help you get started. With the proper planning and execution, your shopping mall can be a success.

Why Write a Business Plan?


A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.
Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

Instructions for the Business Plan Template

To complete your perfect Shopping Mall business plan, fill out the form below and download our Shopping Mall business plan template. The template is a word document that can be edited to include information about your Shopping Mall business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Shopping Mall Business?
Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Shopping Mall industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Shopping Mall business. We would also be happy to create a bespoke Shopping Mall business plan for your Shopping Mall business including a 5-year financial forecast to ensure the success of your Shopping Mall business and raise capital from investors to start your Shopping Mall business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
Website Design & Development Shopping Mall

Website Design & Development for Shopping Mall Businesses

A Guide to Social Media Shopping Mall

A Guide to Social Media for Shopping Mall Businesses

Shopping Mall Business Plan Template FAQs

What is a business plan for a/an Shopping Mall business?

A business plan for a shopping mall business is a comprehensive document that outlines the goals, strategies, and financial projections for starting and operating a shopping mall. It serves as a roadmap for the entrepreneur, providing a detailed overview of the business concept, target market, competitive analysis, marketing and advertising plans, operational structure, and financial forecasts. The business plan helps investors, lenders, and potential partners understand the viability and potential profitability of the shopping mall business. It includes information on the overall market conditions, leasing strategies, tenant mix, revenue streams, expenses, and funding requirements. A well-crafted business plan is essential for securing financing, attracting investors, and guiding the successful establishment and management of a shopping mall.

How to customize the business plan template for a Shopping Mall business?

To customize the business plan template for a Shopping Mall business, follow these steps:

1. Review the template: Start by thoroughly reviewing the entire business plan template. This will give you a clear understanding of the sections and content included.

2. Research your market: Conduct market research to understand the local shopping mall industry. This will help you gather relevant data on customer demographics, competitors, and market trends.

3. Modify the executive summary: Begin by customizing the executive summary section. Tailor it to highlight your shopping mall's unique features, target market, and competitive advantage.

4. Customize the company description: Adjust the company description section to reflect your shopping mall's specific details. Include information about your location, size, amenities, and any unique selling points.

5. Adapt the market analysis: Update the market analysis section with your research findings. Include data on the target market size, competitors' strengths and weaknesses, and opportunities for growth.

6. Revise the marketing and sales strategy: Modify the marketing and sales strategy section to align with your shopping mall's objectives. Determine the most effective marketing channels, such as online advertising, social media, or traditional methods, based on your target audience.

7. Adjust the organizational structure: Tailor the organizational structure section to reflect the management team and key personnel involved in running the shopping mall. Highlight their relevant experience and qualifications.

8. Customize the financial projections: Adapt the financial projections section to match your shopping mall's specific financial goals. Adjust revenue projections,

What financial information should be included in a Shopping Mall business plan?

A well-rounded Shopping Mall business plan should include a comprehensive financial section that provides a detailed analysis of the financial aspects of your proposed shopping mall venture. This section should typically include the following information:

1. Start-up Costs: Outline the initial investment required to establish the shopping mall, including costs for land acquisition, construction, permits, licenses, equipment, fixtures, and furnishings.

2. Sources of Funding: Specify the sources of funding for your shopping mall project, such as personal savings, bank loans, investors, or other financing options. Include the amount of funding you are seeking and how the funds will be used.

3. Sales Forecast: Provide a detailed sales forecast that estimates the revenue your shopping mall expects to generate. This can be broken down by different revenue streams, such as rental income from tenants, advertising revenue, parking fees, and events or promotions.

4. Operating Expenses: Identify the various operating expenses your shopping mall will incur, including property management, utilities, maintenance, security, marketing, and administrative costs. Break down these expenses on a monthly or annual basis, allowing for a clear understanding of the ongoing financial commitments.

5. Profit and Loss Statement: Present a projected profit and loss statement, also known as an income statement, which outlines the expected revenue and expenses over a specific period (usually for the first three to five years). This statement will help determine the profitability of the shopping mall business.

Are there industry-specific considerations in the Shopping Mall business plan template?

Yes, there are industry-specific considerations in the Shopping Mall business plan template. The template will include sections that are specifically tailored to the shopping mall industry, such as market analysis, competition analysis, tenant mix strategy, marketing and promotional strategies, and financial projections specific to shopping malls. It will also address key challenges and trends in the industry, and provide guidance on how to overcome them. Additionally, the template may provide examples and best practices from successful shopping malls to help you develop a comprehensive and effective business plan for your specific venture.

How to conduct market research for a Shopping Mall business plan?

To conduct market research for a Shopping Mall business plan, follow these steps:

1. Define your target market: Determine who your potential customers are based on demographics, such as age, income level, lifestyle, and preferences.

2. Analyze the competition: Identify existing shopping malls in your area and assess their offerings, target market, pricing strategies, and overall performance. Understand their strengths and weaknesses.

3. Conduct surveys and interviews: Develop questionnaires or interview guides to gather insights from potential customers, retailers, and other stakeholders. Ask about their preferences, shopping habits, expectations, and suggestions for improvements.

4. Analyze secondary data: Utilize existing market research reports, industry data, and government statistics to understand the market size, growth potential, and trends in the retail industry. This information can provide valuable insights into consumer behavior and market dynamics.

5. Visit similar shopping malls: Observe and analyze the operations, layout, tenant mix, marketing strategies, and customer experience of existing shopping malls. Note the aspects that attract customers and those that could be improved.

6. Gather online data: Monitor social media platforms, online reviews, and forums to gain insights into consumer perceptions, complaints, and preferences related to shopping malls. This can help you identify gaps in the market or areas for improvement.

7. Analyze economic factors: Consider the economic conditions in the area where you plan to establish the shopping mall. Evaluate factors such as population growth, income levels, employment rates, and consumer spending patterns.

What are the common challenges when creating a business plan for a Shopping Mall business?

1. Market analysis: Conducting a thorough market analysis can be challenging for a Shopping Mall business plan. It requires collecting and analyzing data on demographics, competition, and consumer behavior to determine the potential demand for your mall.

2. Financial projections: Estimating the financial projections for a Shopping Mall business can be complex. It involves considering factors like rental income, operational costs, marketing expenses, and potential vacancies. Accuracy is crucial for attracting investors or securing loans.

3. Property acquisition and leasing: Finding suitable properties and negotiating favorable lease agreements can be a challenge. This involves understanding the local real estate market, identifying potential locations, and navigating the legal and regulatory aspects of property acquisition.

4. Tenant selection: Attracting and selecting the right mix of tenants is crucial for the success of a Shopping Mall. It can be challenging to identify and secure reputable businesses that align with your mall's target market and overall theme.

5. Marketing and advertising: Developing effective marketing strategies to attract and retain customers can be a challenge. Creating a comprehensive marketing plan, determining the appropriate advertising channels, and executing promotional activities require careful planning and research.

6. Retail industry trends: Staying updated with the latest trends and consumer preferences in the retail industry is essential for success. Keeping track of emerging technologies, changes in consumer behavior, and evolving shopping habits can be a challenge.

7. Competition: The Shopping Mall industry is highly competitive. Identifying and analyzing competitors, understanding their strengths and weaknesses, and developing strategies to differentiate your mall

How often should I update my Shopping Mall business plan?

The frequency of updating your Shopping Mall business plan depends on various factors, including changes in the market, industry trends, and your specific business goals. However, as a general guideline, it is recommended to review and update your business plan at least once a year. This allows you to assess your progress, make necessary adjustments, and ensure that your plan remains relevant and aligned with your current objectives. Additionally, significant changes in your business, such as expansion plans, new partnerships, or shifts in your target market, may warrant more frequent updates to reflect these developments. Regularly revisiting and updating your business plan helps to keep your strategies and goals up-to-date, ensuring that you stay on track and maximize your chances of success.

Can I use the business plan template for seeking funding for a Shopping Mall business?

Yes, you can definitely use the business plan template for seeking funding for a Shopping Mall business. The purpose of a business plan is to outline your business concept, strategies, financial projections, and market analysis to potential investors or lenders. A well-prepared business plan will provide detailed information about your Shopping Mall business, including the target market, competition analysis, marketing strategies, operational plan, and financial forecast. This information is crucial for investors or lenders to evaluate the feasibility and profitability of your Shopping Mall business and make an informed decision about providing funding. The business plan template will guide you through the process of creating a comprehensive and professional document that can be used to present your Shopping Mall business to potential investors or lenders.

What legal considerations are there in a Shopping Mall business plan?

When creating a Shopping Mall business plan, there are several legal considerations that should be taken into account. These considerations include:

1. Business structure: You need to decide on the legal structure of your Shopping Mall, whether it will be a sole proprietorship, partnership, corporation, or limited liability company (LLC). Each structure has different legal and tax implications.

2. Licenses and permits: Ensure that you have obtained all the necessary licenses and permits required to operate a Shopping Mall in your jurisdiction. This may include permits for construction, occupancy, signage, health and safety, and alcohol sales, among others.

3. Zoning and land use regulations: Make sure your Shopping Mall is compliant with local zoning laws and regulations. Check if the property you plan to use is zoned for commercial use and meets the requirements for a Shopping Mall.

4. Leases and contracts: If you plan to lease space to tenants, you will need to create legally binding lease agreements that protect both parties' rights and outline terms of the lease, such as rent, maintenance responsibilities, and termination clauses.

5. Employment laws: Be familiar with employment laws regarding hiring, wages, working conditions, and employee benefits. Ensure you comply with local labor laws when hiring employees for your Shopping Mall.

6. Intellectual property: If you plan to create a brand for your Shopping Mall, consider trademarking the name, logo, or any other intellectual property to protect your business from infringement.

7. Insurance: Obtain the appropriate insurance coverag