Speech Therapy Practice Business Plan Template


Are you interested in starting your own speech therapy practice  Business?


Starting a speech therapy practice can be a rewarding experience, but there are a few things to keep in mind before you dive in. This guide will outline the steps you need to take to get your business off the ground, including finding a location, creating a business plan, and marketing your services.

Global Market Size

The global speech therapy market is expected to grow at a CAGR of 7.7% from 2017 to 2022. There is a growing need for speech therapy in countries such as the United States, the United Kingdom, and Germany, and the market is also expected to grow in Asia-Pacific. In terms of product, speech therapy includes interventions such as speech therapy for people with articulation deficits, language therapy, and swallowing therapy. The market is further segmented into individual and group therapy. The individual therapy market is expected to account for the largest share of the global speech therapy market in 2022, followed by the group therapy market. The growth in the group therapy market is attributed to the increasing popularity of Groupon and other Groupon-like offers in the speech therapy market. The key players in the global speech therapy market are Novartis AG (Switzerland), Busells Ltd. (U.K.), Royal DSM N.V. (Netherlands), and Allergan plc. (U.S.).

Target Market

The target market for an article on how to start a speech therapy practice business is speech-language pathologists, audiologists, and other professionals who work with children and adults with speech and language disabilities.

Business Model

There are many business models for starting a speech therapy practice. You can start your own practice, work for an established practice, or partner with another speech therapist. If you are starting your own practice, you will need to decide what services you will offer and how you will market your services. You will also need to decide how much money you will spend on equipment, software, and other necessary expenses. If you are working for an established speech therapy practice, you may be able to work as a part-time or full-time employee. You may also be able to work on a contract basis. If you are partnering with another speech therapist, you will need to decide how you will share the responsibilities of running the practice. You may be able to share the responsibility for marketing the practice, recruiting new patients, and providing patients with services.

Competitive Landscape

If you are thinking of starting a speech therapy practice, you are in for an exciting and rewarding adventure. The field of speech pathology is one that is rapidly growing, and there are many opportunities for success. If you are prepared to work hard and take advantage of the current market conditions, you can be successful. There are a few things you should know before starting your practice. First, you will need to be licensed in your state. This is usually a simple process that will require you to take a licensing exam and pay a fee. Once you are licensed, you will need to establish yourself as an expert in your field. This means knowing the latest research and best practices. You also need to be able to provide high-quality care for your patients. One of the most important aspects of starting a speech therapy practice is finding patients. You will need to develop a niche market and target patients who are likely to be interested in your services. You can find out what patients are looking for by doing market research and by talking to other speech therapists. You should also consider setting up a website and social media presence to reach potential patients. If you are prepared to work hard and take advantage of the current market conditions, you can be successful in starting a speech therapy practice. There are a few things you should know before starting your practice, however, such as the need to be licensed and to know the latest research and best practices.

Legal and Regulatory Requirements

There are a few legal and regulatory requirements that must be met in order to start and operate a speech therapy business in the United States. First, the business must be registered with the state in which it will be located. Registration typically requires filing an application with the state board of health, paying a registration fee, and passing a business ethics exam. Second, any speech-language pathology services provided by the business must be authorized by a state board of speech-language pathology. Third, the business must comply with all state and federal laws and regulations governing health care and business practices. Finally, the business must maintain adequate insurance coverage.

Financing Options

There are a few different ways to start a speech therapy practice business. One popular option is to open a private practice. This can be a great option if you have experience working with patients and want to focus on your own business. You can also open a practice with other speech therapists in a group setting. This can be a great option if you have a team of friends or colleagues who are also interested in starting a speech therapy practice. Another option is to open a practice as a partner in a clinic. This can be a great option if you have experience working with patients and want to focus on helping other clinicians run their practice.

Marketing and Sales Strategies

When it comes to starting a speech therapy practice, there are a number of different marketing and sales strategies that can be used. Some common methods include advertising and networking. Advertising One of the most common ways to market a speech therapy practice is through advertising. This can be done through print or online publications, radio and television, or even through personal appearances. It's important to choose an advertising medium that will reach the target audience you're hoping to attract, and to set realistic expectations for how much money you'll be able to spend on advertising. Networking Networking is also an important way to market a speech therapy practice. This can be done through professional associations, trade shows, and social gatherings. Networking can also be done through online forums and social media sites. It's important to keep in mind that networking can be time-consuming, so it's important to determine how much time you're willing to invest. Sales Sales are another important way to market a speech therapy practice. This can be done through personal visits to potential patients, sales presentations, and online sales. It's important to be realistic about how much money you'll be able to make from sales, and to set realistic goals for how much patients you'll be able to treat in your first year of practice.

Operations and Logistics

Starting a speech therapy business can be a daunting task, but with the right planning and execution it can be an exciting and rewarding experience. Here are some tips for getting started: 1. Research your industry. What are the current trends in speech therapy? What are the key areas of specialization? What are the most popular services? 2. Build a business plan. How much money will you need to start and operate your business? What are the key strategies for marketing and attracting clients? 3. Find a location. Where will your business be located? Will you need to lease or purchase a space? What are the costs associated with setting up shop? 4. Hire a team. Who will be responsible for performing the various tasks involved in running a speech therapy practice? What skills and knowledge are required? 5. Get organized. How will you track client progress and financial data? What software and equipment do you need to get started?

Human Resources & Management

Creating a successful speech therapy practice can be challenging, but with the right strategy and planning, it's possible. Here are some tips for starting a speech therapy business:
1. Identify your niche. If you're not sure what type of speech therapy business you want to start, consider your personal interests and what type of therapy appeals to you. For example, if you're interested in pediatric speech therapy, you might want to focus your practice on that specific area.
2. Make a business plan. Before you start your speech therapy business, you'll need to create a business plan. This document will outline your goals and objectives, as well as your strategies for achieving them. Make sure to include information about your pricing policy, your marketing plan, and your infrastructure (such as office space, software, and staff).
3. Get organized. One of the most important things you can do to start a successful speech therapy business is to be organized and have a plan for each step of the process. Start by creating a timeline and plan for each stage of your business, from marketing and recruiting new patients to managing your finances.
4. Network. One of the best ways to start a successful speech therapy business is to network with other professionals in the field. Be sure to attend industry events, meetups, and other networking opportunities. You can also connect with other speech therapists through online communities and social media sites.
5. Build a strong team. Having a strong team of professionals can help you manage your business more efficiently. Hire a Virtual Assistant to help with administrative tasks, and consider investing in software that can help you track patient data.
6. Stay up-to-date. As your business grows, it's important to stay current with industry trends and changes. Research the latest marketing strategies, and stay on top of new software and technology developments.
7. Make a commitment. The most important thing you can do to start a successful speech therapy business is to make a commitment to your patients and your team. Set goals and targets for your business, and be sure to communicate regularly with your team and patients.
8. Stay positive. Success in any business is often based on the attitude that a business owner brings to the table. Be positive and patient, and you'll be on your way to a successful speech therapy business.


The conclusion for this article is to start a speech therapy business by doing your homework. First, identify your target market. Second, research the industry. Third, develop a business plan and marketing strategy. Finally, start your practice by advertising and networking.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect speech therapy practice business plan, fill out the form below and download our speech therapy practice business plan template. The template is a word document that can be edited to include information about your speech therapy practice business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your speech therapy practice Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the speech therapy practice industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your speech therapy practice business. We would also be happy to create a bespoke speech therapy practice business plan for your speech therapy practice business including a 5-year financial forecast to ensure the success of your speech therapy practice business and raise capital from investors to start your speech therapy practice business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.