Street Food Business Plan Template

How to start a street food business plan template

Are you interested in starting your own street food Business?

If you've ever dreamed of starting your own business, but haven't quite figured out what that business should be, then a street food business might be the perfect fit for you! Street food businesses are a great way to be your own boss, set your own hours, and make a good living. Plus, who doesn't love good food? If you're thinking about starting a street food business, there are a few things you should keep in mind. First, you'll need to choose a menu and concept that will appeal to your potential customers. Next, you'll need to find a good location to set up shop. And finally, you'll need to make sure you have the right permits and licenses in place. If you're ready to start your own street food business, then read on for more tips and advice!
Global Market Size
The street food business is a rapidly growing industry with a global market size of over $1 trillion. The industry is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2019 to 2024. The street food business offers a unique opportunity for entrepreneurs to start a business with low start-up costs and the potential for high returns. The key to success in the street food business is to find a niche market and offer a unique product or service that is not easily replicated. There are a number of factors to consider when starting a street food business, including the type of food you will sell, the target market, the location, and the cost of goods sold (COGS).
1. Type of food The type of food you sell will be determined by the target market and the location. For example, if you are targeting office workers in a downtown area, you may want to sell sandwiches or wraps. However, if you are targeting tourists in a beach town, you may want to sell ice cream or frozen yogurt.
2. Target market The target market is the group of people who are most likely to buy your product or service. When choosing a target market, you should consider factors such as age, income, gender, lifestyle, and location.
3. Location The location of your street food business is important for two reasons: it determines the type of customers you will attract and it affects your costs. For example, if you are located in a busy downtown area, you will likely attract office workers and tourists. However, your rent will be higher than if you were located in a less desirable area.
4. Cost of goods sold The cost of goods sold (COGS) is the cost of the ingredients used to make the food you sell. COGS should be considered when setting prices for your food. For example, if your COGS is $10 and you want to make a profit of $5, you would need to charge $15 for your food.
Target Market
The first step to starting a street food business is to identify your target market. Who are you selling to? What are their needs and wants? Once you have a good understanding of your target market, you can start to craft your menu and marketing strategy around them. For example, if you're targeting young, hip urbanites, you'll want to make sure your branding and menu reflect that. Think about things like location, price point, and overall vibe when it comes to targeting your street food business. By zeroing in on your target market, you'll be able to set yourself up for success from the very beginning.
Business Model
There are many different business models that can be used for a street food business. The most important thing is to choose a model that will work for you and your business. One popular model is the food cart or food truck. This model is great for those who want to be their own boss and have a lot of freedom in their business. This model also has low start-up costs, which is great for those who are just starting out. Another option is to start a street food stall. This option is great for those who want to be a bit more hands-on with their business. It also has low start-up costs and gives you the ability to test out your menu before expanding. If you want to have a bit more of a brick-and-mortar presence, you could start a street food kiosk. This option gives you more of a permanent location, which can be beneficial for customers who want to know where they can find you. It does have higher start-up costs, but it also has the potential for higher profits. No matter which model you choose, starting a street food business can be a great way to make money and bring delicious food to your community..
Competitive Landscape
In any business, it's important to know your competition. When it comes to starting a street food business, this is especially true. The street food business is a competitive landscape, with many different vendors vying for customers' attention and dollars. To be successful in this business, you'll need to understand your competition and what they're offering. What is their pricing like? What kind of food do they sell? What kind of atmosphere do they create? By understanding your competition, you can create a unique selling proposition for your own street food business. This will help you attract customers and stand out from the crowd. So, how do you go about researching your competition? Start by visiting their carts or stands and see what they're all about. Talk to customers and get their feedback. Look online for reviews of street food businesses. And, of course, ask around – talk to other street food vendors and get their insights. By taking the time to understand the competitive landscape, you'll be in a much better position to succeed with your own street food business.

Licensing Requirements

Starting a street food business requires obtaining the necessary licenses and permits. Depending on your location, you may need to apply for health department permits, food handler’s licenses, and business permits. It is important to research the specific requirements for your business and ensure that you have all the necessary documents before beginning operations.

Equipment Inventory

Investing in high-quality equipment and sufficient inventory is essential for a successful street food business. You will need to purchase large cooking equipment, storage containers, serving items, and supplies such as napkins and utensils. Additionally, you will need to stock up on food ingredients for your menu items, as well as beverages and snacks.

Location Setup

Location is key when starting a street food business. You need to find a spot with high foot traffic and easy access to customers. Additionally, you must arrange for a safe area to store your equipment and supplies while the business is not in operation. You may also need to acquire tables or stands for serving customers outside of your vehicle or cart.

Financing Options

Financing options are available for street food businesses, including grants, loans, crowdfunding campaigns, and small business credit cards. If you are unable to secure financing through traditional methods, you may be able to find investors who are willing to provide funds in exchange for equity in your business.

Marketing Strategies

Effective marketing is essential for any successful business, including street food businesses. You should create a website with information about your menu items and prices, as well as an online ordering system for customers. Additionally, it can be helpful to use social media platforms such as Instagram or Facebook to promote your business and attract new customers.

Health Safety Regulations

Strict health and safety regulations must be followed when operating a street food business. This includes ensuring that all food is prepared in sanitary conditions; that all employees wear protective clothing; that all surfaces are regularly sanitized; and that proper storage methods are used for perishable items.

Hiring Retaining Employees

Hiring the right employees is essential for any successful street food business. Look for individuals with experience in the culinary industry who can work independently and maintain a professional attitude while interacting with customers. Additionally, offer competitive wages and benefits to retain employees long-term.

Managing Food Costs

Managing food costs is critical for the profitability of any street food business. Reduce waste by tracking inventory levels closely and keeping accurate records of sales figures so you can adjust pricing accordingly based on demand levels. Additionally, take advantage of bulk buying discounts by purchasing ingredients from wholesale suppliers whenever possible.

Effective Food Presentation

Presenting your menu items in an attractive way can help increase sales while also creating customer loyalty. Invest in quality packaging materials such as cardboard boxes or biodegradable containers so that customers can easily transport their orders home or enjoy them on-site without any mess or hassle. Additionally, add garnishes or sauces to enhance the presentation of each item on your menu.

Building a Brand

Creating a recognizable brand identity is important when starting a street food business. Develop a unique logo and slogan that will help draw customers’ attention while also setting you apart from other businesses in the area. Additionally, consider sponsoring local events or creating partnerships with other businesses in order to expand your reach within the community.
After reading this blog, you should have a good understanding of how to start a street food business. Of course, there is a lot more to it than what we covered here, but this should give you a good foundation. There are a lot of things to consider when starting a business, so make sure to do your research and talk to people who have done it before. With careful planning and execution, you can be successful in the street food business. Thanks for reading!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect street food business plan, fill out the form below and download our street food business plan template. The template is a word document that can be edited to include information about your street food business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your street food Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the street food industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your street food business. We would also be happy to create a bespoke street food business plan for your street food business including a 5-year financial forecast to ensure the success of your street food business and raise capital from investors to start your street food business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.