Streetwear brand Business Plan Template

How to start a Streetwear Business?

Are you interested in starting your own Streetwear Brand Business?

Starting a streetwear brand can be a great way to get your foot in the fashion industry door. But before you start, there are a few things you should know. In this blog post, we'll go over what you need to do to start your own streetwear brand, from coming up with a concept to marketing your products. So if you're ready to start your own streetwear brand, read on!
Global Market Size
The global streetwear market is estimated to be worth $186 billion USD. The market is expected to grow at a compound annual growth rate (CAGR) of 6.7% from 2019 to 2025. There are a number of factors driving the growth of the streetwear market, including the increasing popularity of athleisurewear, the rise of social media, and the growing popularity of streetwear-inspired fashion among celebrities and influencers. The United States is the largest market for streetwear, followed by Japan, China, and the United Kingdom. There are a number of challenges associated with starting a streetwear brand business, including the need for significant capital investment, the difficulty of building a recognizable brand, and the challenge of competing against established brands. Despite the challenges, there are a number of opportunities for entrepreneurs looking to start a streetwear brand business, including the growing global market for streetwear and the increasing popularity of streetwear-inspired fashion.
Target Market
Assuming you want to start a streetwear brand, your target market is going to be people who are interested in fashion and trends. This includes both men and women, but streetwear is generally geared towards a younger demographic. Your target market is also going to be people who are willing to spend money on clothes and who have an interest in fashion. There are a few ways to reach your target market. One is to use social media, as it is a great way to connect with people who are interested in fashion. You can also use traditional marketing methods, such as print ads and television commercials. However, you will likely find that the most effective way to reach your target market is through word-of-mouth. This means that you need to make sure that your clothes are high-quality and that you have a good reputation among those who are interested in fashion.
Business Model
There are a few key things you need to do if you want to start a streetwear brand business. First, you need to create a unique and powerful brand identity. This means having a strong and recognizable logo, a well-defined brand voice, and a cohesive aesthetic. Once you have these things in place, you need to start marketing your brand to your target audience. This can be done through online channels like social media and your website, as well as offline channels like brick-and-mortar stores and events. Finally, you need to make sure your brand is always delivering on its promises, whether that means delivering high-quality products or offering exceptional customer service. If you can do all of these things, you'll be well on your way to starting a successful streetwear brand business.
Competitive Landscape
In the world of streetwear, it is important to know who your competition is. After all, they are the ones who are selling to the same customers that you are. Here is a look at some of the most popular streetwear brands out there:
  1. Supreme - Founded in 1994, Supreme is one of the most popular streetwear brands in the world. Based in New York City, Supreme has a cult following among streetwear aficionados.
  2. Bape - Bape is a Japanese streetwear brand that was founded in 1993. Bape is known for its unique designs and has a strong following among Japanese streetwear fans.
  3. Stussy - Stussy is another iconic streetwear brand that was founded in the early 1980s. Based in California, Stussy is known for its laid-back style and has a loyal following among surfers and skaters.
  4. Kith - Kith is a newer streetwear brand that was founded in 2010. Based in New York City, Kith has quickly become a favorite among streetwear enthusiasts.
By understanding the competitive landscape and finding a way to stand out, you can increase your chances of success when starting a streetwear business.
If you're thinking about starting a streetwear brand, there are a few things you should keep in mind. First, you need to have a strong understanding of the market. Who are your customers? What do they want? What's trending? Second, you need to have a clear vision for your brand. What are your core values? What kind of image do you want to project? And finally, you need to be prepared to work hard. Building a successful streetwear brand takes a lot of time, energy, and dedication. But if you're passionate about fashion and you have a great product, it's definitely worth it.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Streetwear Brand business plan, fill out the form below and download our Streetwear Brand business plan template. The template is a word document that can be edited to include information about your Streetwear Brand business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Streetwear Brand Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Streetwear Brand industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Streetwear Brand business. We would also be happy to create a bespoke Streetwear Brand business plan for your Streetwear Brand business including a 5-year financial forecast to ensure the success of your Streetwear Brand business and raise capital from investors to start your Streetwear Brand business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.