Supermarket Business Plan Template

Are you interested in starting your own supermarket Business?

how to start a Supermarket Business

Starting a supermarket business can be a daunting task. There are many things to consider, from the location of your store to the type of products you will sell. But with a little planning and some research, you can start a successful supermarket business. In this guide, we will cover the following topics:
1. The basics of starting a supermarket business
2. The different types of supermarkets
3. Tips for choosing the right location for your supermarket
4. How to stock your supermarket 5. Promoting your supermarket
By the end of this guide, you will have a good understanding of what it takes to start a supermarket business. Let's get started!
Global Market Size
The retail food industry is worth an estimated $2.1 trillion globally, with supermarkets accounting for a significant portion of that. In order to start a supermarket business, you need to understand the size of the global market and where your business will fit within it. There are approximately 2.2 million supermarkets in the world, with the United States having the most at approximately 38,000. The global supermarket industry is growing at a rate of 2-3% annually. The top 10 supermarket chains in the world are Walmart, The Kroger Co., Costco, Amazon, ALDI, The Home Depot, Lidl, Target, and Aldi Einkauf. To be successful in the supermarket industry, you need to offer a unique selling proposition that sets you apart from the competition. You also need to have a clear understanding of the global market and where your business will fit within it. With this knowledge, you can develop a successful strategy for starting and growing your supermarket business.
Target Market
When starting a supermarket business, it is important to think about your target market. Who are you trying to reach with your store? What demographics are you targeting? Your target market will help to determine the location of your store, the type of products you sell, and your marketing strategy. It is important to have a clear understanding of your target market before getting started with your supermarket business.
Business Model
There are many different ways to start a supermarket business. The most important thing is to have a clear business model in mind. This will determine the size, location, and type of store you open, as well as the products and services you offer. One common business model for supermarkets is the franchise model. In this model, you buy a franchise from an existing supermarket chain. This gives you the benefit of an established brand name, as well as access to the chain's marketing and distribution channels. However, it also comes with the cost of a franchise fee and ongoing royalties. Another business model is to start an independent supermarket. This gives you more control over your store, but it also means more risk. You'll need to carefully choose your location and build up a loyal customer base. No matter which business model you choose, there are some basic steps you'll need to take to get your supermarket up and running. First, you'll need to secure financing. This can come from investors, loans, or your own savings. Next, you'll need to find a suitable location for your store. Once you've found a location, you'll need to build or renovate the store to meet your needs. Finally, you'll need to stock your shelves and hire staff. With a clear business model in mind, starting a supermarket business is a challenging but achievable goal..
Competitive Landscape
When starting any business, it's important to understand the competitive landscape. In the supermarket industry, there are a few key players. The first is Walmart. Walmart is the largest retailer in the world and has a significant presence in the grocery industry. They are known for their low prices and their large selection. The second is Kroger. Kroger is the second-largest supermarket chain in the United States and has a strong focus on customer service. The third is Albertsons. Albertsons is the third-largest supermarket chain in the United States and has a focus on providing a good customer experience. When starting a supermarket business, it's important to be aware of these key players and how they operate. Understanding the competitive landscape will help you develop a strategy for success.

Location and Property

When starting a supermarket business, location is one of the most important elements. It is important to choose a location that is convenient for customers, close to other businesses, and has a good amount of foot traffic. The property should also be large enough to accommodate the store and have enough parking spaces for customers. Additionally, it should meet local zoning and safety requirements.

Financing and Funding

Securing financing and funding is one of the most important steps when starting a supermarket business. There are various sources of capital available, including traditional bank loans, government grants, angel investors, and crowdfunding. Depending on the size of the business, multiple sources of financing may be necessary to cover startup costs.

Advertising and Marketing

Advertising and marketing are key components of any successful business venture, including supermarkets. To effectively promote your supermarket business, consider utilizing various marketing strategies such as search engine optimization, content marketing, social media campaigns, email campaigns, and guerrilla marketing tactics. Additionally, it is important to create targeted advertisements that reach your desired customer demographic.

Human Resources and Staffing

Having the right people on staff can make or break a business. When starting a supermarket business, it is important to hire employees who are experienced in retail customer service and knowledgeable about food safety regulations. Additionally, it is beneficial to hire staff who have prior experience in the industry or related fields as they can bring valuable knowledge to the business.

Inventory Management

Having an efficient inventory management system in place is essential for any successful supermarket business. To ensure that you have a steady supply of goods for your store shelves, it is important to establish relationships with reliable suppliers and distributors. Additionally, utilize technology such as barcode scanners or software solutions to make tracking inventory easier and more accurate.

Technology Solutions

Implementing technology solutions in a supermarket business can help automate processes such as customer checkout, inventory tracking, and billing systems. Investing in automation hardware or software systems can help improve efficiency while reducing labor costs. Additionally, consider utilizing mobile applications such as loyalty programs or mobile ordering systems to further enhance customer experience..
To start a supermarket business, you'll need to choose a store location, develop a business plan, and obtain the necessary licenses and permits. You'll also need to stock your shelves and hire employees. Once you've done all of that, you'll be ready to open your doors and start serving your customers.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect supermarket business plan, fill out the form below and download our supermarket business plan template. The template is a word document that can be edited to include information about your supermarket business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your supermarket Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the supermarket industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your supermarket business. We would also be happy to create a bespoke supermarket business plan for your supermarket business including a 5-year financial forecast to ensure the success of your supermarket business and raise capital from investors to start your supermarket business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.