The Viral Effect: 10 Strategies for Creating Viral Products
The Viral Effect: 10 Strategies for Creating Viral Products and Services
1. Get personal.
People are more likely to share something if it feels personal to them. Try to create a connection with your audience and make them feel like they’re a part of your story.
2. Tell a story
Stories are a great way to engage people and make them feel something. They also help to convey a message in a way that’s easy to understand.
3. Make it useful.
People are more likely to share something if they find it useful or helpful in some way. Try to think of ways to make your product or service useful to your target audience.
4. Make it funny.
Humor is a great way to capture people’s attention and make them want to share your content. Make sure your jokes are actually funny, though, or you may end up alienating your audience.
5. Make it beautiful.
People are drawn to things that are visually appealing, so make sure your product or service looks good. Use attractive visuals and design elements to capture people’s attention.
6. Keep it simple.
The simpler your product or service is, the easier it will be for people to understand and use. Try to keep things simple and straightforward so people don’t get confused or overwhelmed.
7. Add a human element.
People like to connect with other people, so try to add a human element to your product or service. Feature real people in your marketing materials, or add personal touches that make people feel like they’re interacting with another person.
8. Use shock and awe.
Some people are drawn to shocking or outrageous content, so try using shock and awe tactics in your marketing materials. Just make sure you don’t go too far overboard or you may turn people off.
9. Leverage emotion.
People are emotional creatures, so try to tap into emotions when promoting your product or service. Appeal to people’s feelings and use emotional language to get them interested in what you have to say.
10. Timing is everything.
The timing of your marketing campaign can be just as important as the content itself. Make sure you launch your campaign at a time when it will be most effective and reach the most people