Training Business Plan Template

Are you interested in starting your own training Business?

How to start a training Business

Starting a training business can be a great way to share your skills and knowledge with others while also earning a living. However, there are a few things you need to know before getting started. In this section, we'll cover the basics of starting a training business, including what you'll need to do to get started and what you'll need to think about to be successful.
Global Market Size
The global training market was valued at $356.9 billion in 2019 and is expected to reach $602.4 billion by 2027, growing at a CAGR of 7.3% from 2020 to 2027. The Asia-Pacific region is projected to register the highest growth rate during the forecast period. The growing demand for online and distance learning, the increasing adoption of new technologies, and the rise in the number of working professionals are the major factors driving the growth of the global training market. However, the high cost of training and the lack of skilled trainers are restraining the market growth. The major players in the global training market are IBM Corporation, Oracle Corporation, SAP SE, Skillsoft Corporation, Articulate Global, Inc., Allen Interactions, Inc., GP Strategies Corporation, The Learning House, Inc., and D2L Corporation.
Target Market
When starting a training business, it's important to first identify your target market. This will be the group of people or businesses that you'll be marketing your services to. To do this, you'll need to consider what type of training you'll be offering, who will need this type of training, and where they're likely to look for it. Once you've identified your target market, you can then begin creating a marketing plan to reach them. Some things to consider when identifying your target market: -What type of training do you offer? -Who will need this type of training? -Where are they likely to look for it? -What are their specific needs? -How can you reach them? Once you've answered these questions, you'll have a better idea of who your target market is and how to reach them.
Business Model
There are a few key things you need to consider when starting a training business: your business model, your target market, and your delivery format. Your business model is how you will make money. There are a few common models for training businesses: charging per class, charging per program, or charging for private consultations. You will need to decide which model makes the most sense for you and your business. Your target market is who you will be selling your training to. You need to consider who has a need for the type of training you offer and who would be willing to pay for it. You can target businesses, individuals, or both. Your delivery format is how you will actually deliver the training. This can be in-person, online, or a combination of both. Each has its own advantages and disadvantages, so you will need to decide which one is right for you and your business..
Competitive Landscape
When starting any business, it's important to understand the competitive landscape. This is especially true for businesses in the training industry. There are many different types of training businesses, each with their own unique strengths and weaknesses. It's important to understand these before starting your own training business. One type of training business is online courses. These have the advantage of being able to reach a global audience and being relatively low-cost to produce. However, they can be difficult to market and sell, and it can be hard to stand out in a crowded marketplace. Another type of training business is in-person classes. These have the advantage of being more personal and interactive, but they can be expensive to produce and market. There are many other types of training businesses as well, each with their own advantages and disadvantages. The key is to understand the competitive landscape and find a niche where you can excel.

Finding the Right Location

Choosing the best location for your training business is essential for success. Consider factors such as local market, foot traffic, and nearby businesses when selecting a spot for your business. Look for a place with plenty of potential customers and easy access from highways and public transportation.

Licensing and Permits

You will need to acquire various licenses and permits before beginning operation of your training business. Research your state's licensing requirements and ensure that you meet all regulatory compliance needs.

Equipment and Supplies

Your training business will require investments in equipment and supplies to get started. Consider the type of training you plan to offer, as well as the size of the space you will be using, to determine what equipment you will need to purchase.

Financing Your Business

Financing can be one of the most difficult parts of starting a business, but it is necessary in order to get your business off the ground. Consider taking out loans, or look into venture capital investments if available in your area.

Accounting and Bookkeeping

Proper accounting and bookkeeping are essential for any business, but especially for a training business with multiple revenue streams. Set up an efficient system that allows you track income and expenses easily and accurately.

Developing Your Brand

Building a strong brand is key to gaining recognition in your market, so make sure to spend some time crafting your message and creating a recognizable logo for your company. Invest time in marketing strategies such as attending industry events or developing partnerships with other businesses in the area.

Hiring Employees

When you’re ready to expand your training business, you will need to hire employees to help manage operations. Take time to create a comprehensive job description that outlines all duties and expectations of each position, as well as any employee benefits such as vacation time or health insurance options that you may offer.

Training Programs

Crafting effective training programs is one of the most important tasks when creating a successful training business. Design curriculum that is tailored to meet the needs of individuals or groups, while also ensuring instructional delivery is efficient and engaging throughout each program offering.

Tech Tools and Resources

Technology can be an invaluable asset for any training business, so take time to find tech tools that can help automate some processes such as scheduling classes or invoicing clients. Also look into resources such as online databases or webinars that might provide helpful information related to best practices in your field.

Online Presence and Social Media Marketing

Having an online presence is essential for any modern business nowadays, so make sure you set up social media accounts on at least one major platform such as Facebook or Twitter with regular postings about upcoming classes or new offerings from your company. You may also consider investing money in digital advertising campaigns to reach potential customers who might not otherwise find out about your services.
If you're thinking about starting a training business, there are a few things you should keep in mind. First, you'll need to create a solid business plan. This will help you figure out your costs, price your services, and set some goals. Next, you'll need to find the right location and equipment. Once you have that sorted out, you can start marketing your business and finding clients. Finally, remember to always keep learning and expanding your services. If you do all of these things, you'll be well on your way to starting a successful training business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect training business plan, fill out the form below and download our training business plan template. The template is a word document that can be edited to include information about your training business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your training Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the training industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your training business. We would also be happy to create a bespoke training business plan for your training business including a 5-year financial forecast to ensure the success of your training business and raise capital from investors to start your training business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.