Urgent Care Business Plan Template

How to start a Urgent Care Business Plan Template

Are you interested in starting your own urgent care Business?

There are many reasons you might want to start an urgent care business. Perhaps you're a medical doctor who's looking for a new opportunity, or you're a business-minded individual who sees a need in your community. Whatever your reasons, if you're thinking about starting an urgent care business, there are a few things you need to know. In this article, we'll cover the basics of how to start an urgent care business. We'll discuss the important factors to consider, the steps you need to take, and the resources you'll need to get started. By the end, you should have a good understanding of what it takes to start an urgent care business and be well on your way to making your dream a reality.
Global Market Size
The global market for urgent care services is estimated to be worth around $20 billion. This market is expected to grow at a compound annual growth rate (CAGR) of around 5% over the next five years. The major drivers of this market growth are the increasing number of aging population, the rising prevalence of chronic diseases, and the growing demand for convenient and affordable healthcare services. The North American region is the largest market for urgent care services, accounting for around 38% of the global market in 2015. This is followed by the European region, which is estimated to account for around 30% of the global market. The Asia-Pacific region is the fastest growing market for urgent care services, with a CAGR of around 6% during the forecast period. Some of the major players in the global urgent care market are Urgent Care 24/7, CareNow Urgent Care, Doctors Care, FastMed Urgent Care, and Concentra Urgent Care.
Target Market
When you’re starting a urgent care business, it’s important to know who your target market is. This will help you determine what services to offer, how to market your business, and where to locate your business. There are a few different ways to identify your target market. First, consider who is most likely to need your services. This might include people who live in areas without easy access to hospitals or primary care physicians, or those who have a medical condition that requires prompt treatment. Next, think about who is most likely to use your services on a regular basis. This might include people who work in jobs that are physically demanding, or who have chronic illnesses. Finally, consider your target market’s demographics, such as age, income, and location. This information will help you determine where to locate your business and how to market your services. Once you’ve identified your target market, you can start to put together a marketing plan and a business model that will attract them.
Business Model
There are several business models that an urgent care can adopt. The most common model is a freestanding urgent care center. This type of urgent care is typically independently owned and operated. It is not affiliated with a hospital or other healthcare facility. Another common model is an urgent care that is affiliated with a hospital. This type of urgent care is typically owned by the hospital. There are several things to consider when choosing a business model for your urgent care center. The most important thing to consider is the needs of your community. You will also need to consider the type of services you want to offer, the type of insurance you accept, and the location of your center. The freestanding model is the most common type of urgent care center. This type of urgent care is typically independently owned and operated. It is not affiliated with a hospital or other healthcare facility. The advantage of this model is that you have complete control over your center. You can decide which services to offer and how to run your business. The downside of this model is that you may have difficulty getting insurance reimbursement and you may have to pay for all of your marketing and advertising yourself. The hospital-affiliated model is another option for urgent care centers. This type of urgent care is typically owned by the hospital. The advantage of this model is that you will have access to the hospital’s resources. This can include access to their billing and coding staff, marketing resources, and referral network. The downside of this model is that you may have less control over your center and you may have to follow the hospital’s policies. The location of your urgent care center is another important consideration. You will need to choose a location that is convenient for your patients. You will also need to consider the type of patient you want to see. If you want to see a mix of patients, you will need to choose a location that is convenient for both insured and uninsured patients. The type of insurance you accept is another important consideration. You will need to decide if you want to accept private insurance, Medicare, or Medicaid. You will also need to decide if you want to accept all insurance plans or if you want to limit your accept to a few plans. You will also need to consider the type of services you want to offer. Most urgent care centers offer basic medical services such as X-rays and lab tests. You may also.
Competitive Landscape
In any industry, it is important to understand the competitive landscape before starting a business. The urgent care industry is no different. When starting an urgent care business, it is important to research the existing businesses in your area. What services do they offer? What are their hours of operation? What is their pricing structure? By understanding the competition, you can better position your business to succeed.

Licensing Requirements

When starting an urgent care business, it is important to understand the legal and regulatory requirements for operating a healthcare facility. Licensing requirements vary from state to state, and you may need to obtain a license from your local government in order to open your business. Make sure to research the necessary licensing requirements before you begin the process of setting up your business.

Location Selection

Choosing the right location for your urgent care business is essential for success. Consider factors such as demographics, zoning laws, and nearby competitors when selecting a site for your business. You should also look into the cost of rent or purchase price for the property, as well as any necessary renovations or improvements that may need to be made.

Staffing Considerations

When staffing an urgent care business, it is important to consider not only the number of employees but also their qualifications and experience. It is also important to determine how you will recruit and train new staff members, as well as provide them with ongoing support and education on relevant topics such as customer service and medical procedures.

Financing Options

Starting a new business can be expensive, so it is important to explore financing options before you begin. Options such as bank loans and investments from friends and family can help cover the costs of setting up your urgent care business. Make sure you understand all of the terms of any loan or investment agreement before signing on the dotted line.

Marketing Strategies

Once you have opened your urgent care business, it is important to have a strategy in place for marketing and advertising your services. Consider using both traditional methods such as print advertising and modern methods such as social media campaigns to reach potential customers. Additionally, use word-of-mouth recommendations from satisfied clients to spread awareness about your business.

Technology Solutions

In today’s world, technology solutions can help streamline processes in an urgent care business. Look into telemedicine solutions that allow patients to communicate with their doctors remotely, as well as automation tools that help reduce paperwork and administrative tasks. Investing in technology solutions now can save time and money in the long run.

Professional Networking Opportunities

Building relationships with other professionals in the healthcare industry can be beneficial for an urgent care business owner. Networking events provide opportunities to collaborate with other healthcare providers on projects or initiatives that could be beneficial for both parties involved. Additionally, joining professional organizations can provide access to educational resources and support.

Resources for Urgent Care Businesses

There are many resources available for those looking to start an urgent care business or improve their existing one. Look into associations specifically geared towards urgent care businesses that offer support and educational materials on topics such as operations management, patient safety protocols, billing practices, and more. Additionally, conferences provide great opportunities for networking with other professionals in the industry.
After reading this guide, you should have a good understanding of what it takes to start an urgent care business. There are many factors to consider, from the type of facility you'll need to the staff you'll need to hire. But with careful planning and execution, you can open a successful urgent care business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect urgent care business plan, fill out the form below and download our urgent care business plan template. The template is a word document that can be edited to include information about your urgent care business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your urgent care Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the urgent care industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your urgent care business. We would also be happy to create a bespoke urgent care business plan for your urgent care business including a 5-year financial forecast to ensure the success of your urgent care business and raise capital from investors to start your urgent care business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.
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Urgent Care Business Plan Template FAQs

What is a business plan for a/an Urgent Care business?

A business plan for an Urgent Care business is a comprehensive document that outlines the goals, strategies, and financial projections for starting and operating an Urgent Care facility. It provides a roadmap for the business owner, investors, and stakeholders to understand the vision, mission, and operational details of the Urgent Care center. The business plan typically includes an executive summary, market analysis, competitive landscape, marketing and sales strategies, organizational structure, financial projections, and risk management strategies. It serves as a valuable tool to secure financing, attract potential partners, and guide the growth and success of the Urgent Care business.

How to customize the business plan template for a Urgent Care business?

To customize the business plan template for an Urgent Care business, follow these steps:

1. Familiarize yourself with the template: Start by thoroughly reviewing the entire business plan template. Understand the sections and information it includes to ensure you have a clear understanding of how it is structured.

2. Research the Urgent Care industry: Conduct market research to gather information about the Urgent Care industry, including market trends, competition, target market, and potential challenges. This will help you tailor the template to your specific business needs.

3. Modify the executive summary: Begin by editing the executive summary section to reflect your business concept, goals, and unique selling proposition. Clearly outline the purpose and vision of your Urgent Care business.

4. Customize the company description: Provide a detailed description of your Urgent Care business, including its mission, location, legal structure, and any unique features or services you plan to offer. Update this section to reflect your specific business details.

5. Adjust the market analysis: Analyze the local market and target audience for your Urgent Care business. Update the market analysis section with relevant data, such as population demographics, healthcare needs, and competitor analysis. Tailor this section to demonstrate your understanding of the local market and how your business will address its needs.

6. Adapt the marketing and sales strategies: Customize the marketing and sales strategies to showcase how you will promote your Urgent Care business to attract patients. Consider digital marketing, community outreach, partnerships, and referral networks.

What financial information should be included in a Urgent Care business plan?

When creating a business plan for an Urgent Care center, it is important to include comprehensive financial information to demonstrate the financial viability and potential return on investment of the business. Here are some key financial components to include:

1. Start-up Costs: Outline the initial investment required to establish the Urgent Care center. This should include costs such as leasehold improvements, equipment, licenses, permits, legal fees, marketing expenses, and working capital.

2. Revenue Projections: Provide an estimate of the revenue the Urgent Care center is expected to generate. This can be based on factors such as patient volume, average billing per visit, and any additional services offered (e.g., laboratory tests, X-rays, vaccinations).

3. Operating Expenses: Detail all the expenses associated with operating the Urgent Care center. This includes items such as employee salaries, rent, utilities, medical supplies, insurance, maintenance, marketing, and administrative costs.

4. Cash Flow Analysis: Present a cash flow forecast that demonstrates how money will flow in and out of the business over a specific period (e.g., monthly, quarterly, annually). This analysis will help assess the ability of the business to meet its financial obligations and sustain operations.

5. Breakeven Analysis: Calculate the point at which the Urgent Care center will cover all its expenses and start making a profit. This analysis will help determine the number of patient visits needed to reach the breakeven point.

6. Profit and Loss Statement: Provide a comprehensive profit

Are there industry-specific considerations in the Urgent Care business plan template?

Yes, the Urgent Care business plan template includes industry-specific considerations. It provides a comprehensive overview of the urgent care industry, including market analysis, customer demographics, and trends. The template also includes sections on competition analysis, marketing strategies, and operational considerations specific to the urgent care sector. Additionally, it provides financial projections and strategies that are tailored to the unique financial needs of an urgent care business.

How to conduct market research for a Urgent Care business plan?

To conduct market research for an Urgent Care business plan, follow these steps:

1. Identify your target market: Determine the specific demographic and geographic characteristics of the population you plan to serve. Consider factors like age, income level, and proximity to your location.

2. Analyze the competition: Research existing Urgent Care centers in your area to understand their services, pricing, and customer satisfaction levels. Identify any gaps or unmet needs in the market that your business can address.

3. Gather customer feedback: Conduct surveys, interviews, or focus groups with potential customers to gain insights into their preferences, needs, and expectations. Ask about their satisfaction with current options and what improvements they would like to see.

4. Analyze industry trends: Stay updated on the latest trends and developments in the Urgent Care industry. This includes changes in regulations, advancements in technology, and shifts in consumer behavior. This information will help you anticipate future challenges and opportunities.

5. Study market data: Utilize resources like industry reports, government data, and market research firms to gather information on market size, growth projections, and financial benchmarks. This data will support the financial projections and market analysis sections of your business plan.

6. Assess the demand and feasibility: Evaluate the demand for Urgent Care services in your target market. Consider factors such as population density, access to healthcare facilities, and local health needs. This will help you determine the feasibility and potential success of your business.

7. Seek expert advice: Consult with

What are the common challenges when creating a business plan for a Urgent Care business?

When creating a business plan for an Urgent Care business, there can be several common challenges that entrepreneurs may face. Some of these challenges include:

1. Market Analysis: Conducting a thorough market analysis can be challenging as it requires gathering data on the target market, competitors, and industry trends. Understanding the demand for Urgent Care services in the specific location and identifying potential customers can be time-consuming.

2. Financial Projections: Developing accurate financial projections can be challenging, especially for entrepreneurs who are not experienced in financial analysis. Estimating revenue streams, operating expenses, and profit margins require a good understanding of the Urgent Care industry and its financial dynamics.

3. Licensing and Regulations: Obtaining the necessary licenses and complying with regulations can be complex, as the healthcare industry is heavily regulated. Entrepreneurs need to understand the specific requirements for operating an Urgent Care business in their region and ensure compliance with all relevant regulations.

4. Staffing and Training: Hiring and retaining qualified medical professionals and support staff can be a challenge. The success of an Urgent Care business heavily depends on the quality of healthcare professionals and their ability to provide excellent patient care. Developing a comprehensive staffing plan and ensuring ongoing training and development can be time-consuming.

5. Competition: The Urgent Care industry is becoming increasingly competitive, with new players entering the market regularly. Identifying and analyzing competitors, understanding their strengths and weaknesses, and developing strategies to differentiate the business can be a challenge.

6. Marketing and Branding:

How often should I update my Urgent Care business plan?

It is recommended to review and update your Urgent Care business plan at least once a year. This allows you to adapt to any changes in the industry, market conditions, or your own business goals and objectives. Additionally, updating your business plan regularly helps you stay proactive and make informed decisions based on the latest information. However, if there are significant changes in your business, such as expansion plans, changes in ownership, or new regulations, you may need to update your business plan more frequently.

Can I use the business plan template for seeking funding for a Urgent Care business?

Yes, you can definitely use the business plan template for seeking funding for an Urgent Care business. The business plan template will provide you with a comprehensive framework to outline your business concept, market analysis, financial projections, and marketing strategies, which are essential elements for attracting potential investors or lenders. By presenting a well-structured and professional business plan, you will increase your chances of securing funding for your Urgent Care business.

What legal considerations are there in a Urgent Care business plan?

ChatCompletionMessage(content="When creating a business plan for an Urgent Care center, there are several important legal considerations to keep in mind. Here are some key points to consider:

1. Licensing and Regulations: Research and comply with all necessary licensing requirements and regulations specific to operating an Urgent Care facility in your jurisdiction. This may include obtaining medical licenses, permits for operating medical facilities, and compliance with healthcare regulations.

2. Liability and Malpractice Insurance: Obtain appropriate liability insurance to protect your business from potential medical malpractice claims. Consult with insurance professionals who specialize in the healthcare industry to ensure adequate coverage.

3. HIPAA Compliance: The Health Insurance Portability and Accountability Act (HIPAA) sets standards for the protection of patients' private health information. Ensure your business plan includes measures to comply with HIPAA regulations, such as implementing security measures to protect patient data and conducting regular staff training.

4. Employment and Labor Laws: Familiarize yourself with local employment and labor laws, including regulations related to hiring, employee rights, and workplace safety. Your business plan should outline your commitment to complying with these laws and maintaining a safe and fair work environment for your staff.

5. Contractual Agreements: Identify and outline any contractual agreements that will be necessary for your Urgent Care business, such as agreements with medical professionals, suppliers, or insurance providers. Ensure these agreements are compliant with applicable laws and protect your interests.

6. Corporate Structure: Determine the most appropriate legal structure for your Urgent Care business, such as a", role='assistant', function_call=None, tool_calls=None)