Voice Over Business Plan Template

how to start a voice over service business plan template

Are you interested in starting your own voice over Business?

If you've ever wanted to get into voice over work, now is the perfect time! With the rise of the internet and social media, there has never been a better time to start your own voice over business. Voice over work is a great way to make some extra money, or even a full-time income, from the comfort of your own home. All you need is a good quality microphone and a quiet place to record. In this guide, we'll show you everything you need to get started in the voice over industry, including how to find work, what rates to charge, and how to market yourself.
Global Market Size
The global market for voice-over services is estimated to be worth around US$5 billion. This market is growing at a rate of around 6% per year. The United States is the largest market for voice-over services, accounting for around 35% of the global market. Other major markets include the United Kingdom, Germany, Japan, and China.
Target Market
There are many different types of voice over businesses, each with their own target market. To find your target market, first identify the type of voice over business you want to start. Do you want to be a freelance voice over artist? A voice over agency? A voice over production company? Once you know the type of voice over business you want to start, research your target market. Who are your potential customers? What do they need? How can you reach them? For example, if you want to start a freelance voice over business, your target market might be small businesses who need someone to record a professional greeting for their phone system, or e-learning companies who need narration for their online courses. If you want to start a voice over agency, your target market might be advertising agencies who need voice over talent for their commercials, or video game developers who need voice actors for their characters. If you want to start a voice over production company, your target market might be audio book publishers who need someone to produce their books, or film and TV production companies who need someone to record the ADR (additional dialogue recording) for their projects. No matter what type of voice over business you want to start, there is a target market out there for you. By doing your research and identifying your target market, you can start your voice over business with confidence, knowing that there is a need for your services.
Business Model
Starting a voice over business can be a very rewarding and profitable venture. However, it is important to understand the business model before getting started. There are a few different business models that voice over businesses can use. The most common is the traditional model, which involves hiring voice over talent and renting studio space. Another business model is the freelancing model, which allows you to work from home and set your own rates. This can be a great option for those who are just starting out, as it requires less overhead. Finally, there is the membership model, which allows you to access a variety of voice over services and discounts. This can be a great option for those who want to be able to offer their clients a variety of options. No matter which business model you choose, it is important to have a clear understanding of your target market and what they are looking for in a voice over service. With this knowledge, you can create a marketing plan that will help you attract the right clients and grow your business..
Competitive Landscape
The voice over industry is competitive, but also has room for many different types of businesses. Here are a few examples of the different types of businesses you may encounter:
1. Independent voice over artists. These are the people who work from home, setting their own rates and schedules.
2. Voice over agencies. These businesses represent multiple voice over artists and often have a staff of their own to handle bookings, payments, and other administrative tasks.
3. Production companies. These businesses may produce audio or video content, and hire voice over artists to record the necessary dialogue or narration.
4. Advertising agencies. These businesses create advertising campaigns for clients, and may hire voice over artists to record commercials or other audio content. When starting your own voice over business, it's important to consider what type of business you want to be.
Do you want to be an independent artist, or part of a larger agency?
Do you want to work with audio or video production companies, or focus on advertising agencies? There is no right or wrong answer, but knowing what type of business you want to be will help you create a successful strategy.
If you're thinking about starting a voice over business, there are a few things you need to keep in mind. First, you need to have a strong understanding of the industry. Second, you need to be able to market yourself and your business. And third, you need to be able to deliver quality work that meets the needs of your clients. With these things in mind, you can be well on your way to starting a successful voice over business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect voice over business plan, fill out the form below and download our voice over business plan template. The template is a word document that can be edited to include information about your voice over business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your voice over Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the voice over industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your voice over business. We would also be happy to create a bespoke voice over business plan for your voice over business including a 5-year financial forecast to ensure the success of your voice over business and raise capital from investors to start your voice over business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Voice Over Business Plan Template FAQs

What is a business plan for a/an Voice Over business?

A business plan for a Voice Over business is a written document that outlines the goals, strategies, and financial projections for starting and managing a successful voice over business. It serves as a roadmap for the business owner, providing a clear plan of action and helping to secure funding or investments. The business plan typically includes sections such as an executive summary, company overview, market analysis, marketing and sales strategies, operational plan, financial projections, and more. It helps voice over professionals to identify their target audience, differentiate themselves from competitors, plan their marketing efforts, and establish a solid foundation for their business.

How to customize the business plan template for a Voice Over business?

To customize the business plan template for a Voice Over business, follow these steps:

1. Open the template: Begin by opening the business plan template in your preferred software application. Most templates are provided in a common file format like Microsoft Word or Google Docs.

2. Review the template: Read through the entire template to familiarize yourself with its structure and content. Take note of the sections and headings that are relevant to your Voice Over business.

3. Replace placeholder text: Replace any generic or placeholder text with your own information. Update the business name, address, contact details, and other essential company information throughout the document.

4. Modify the executive summary: Customize the executive summary with a compelling introduction to your Voice Over business. Highlight your unique selling proposition, target market, and key objectives to capture the reader's attention.

5. Define your services: Describe the services your Voice Over business will offer. Explain the different types of voice over work you specialize in, such as commercials, narrations, e-learning, or character voices.

6. Conduct market research: Include market research findings to demonstrate your understanding of the industry. Identify your target audience, assess the competition, and outline your marketing strategies to attract clients.

7. Outline your operations: Detail the operational aspects of your Voice Over business, including equipment, studio setup, recording processes, and quality control measures. Explain how you plan to deliver high-quality voice over services efficiently.

8. Develop a marketing plan: Create a comprehensive marketing plan that outlines your

What financial information should be included in a Voice Over business plan?

When creating a Voice Over business plan, it is important to include the following financial information:

1. Start-up Costs: This includes all the expenses required to establish your voice over business, such as equipment, studio setup, software, marketing materials, and legal fees.

2. Revenue Projections: Provide an estimate of your expected revenue for the first few years. This can be based on market research, industry trends, and your own projections. Include details on the sources of revenue, such as voice over services, audiobook narration, e-learning projects, commercials, etc.

3. Operating Expenses: Outline the ongoing costs of running your voice over business. This may include rent for a studio space, utilities, insurance, marketing and advertising expenses, professional development, and software subscriptions.

4. Pricing Structure: Clearly define your pricing strategy, including how much you will charge for different types of voice over services and any additional fees for rush orders or revisions. This will help demonstrate how you plan to generate revenue and cover your expenses.

5. Break-even Analysis: Calculate the point at which your revenue equals your expenses to determine when your voice over business will start making a profit. This analysis helps determine how many projects or clients you need to break even and can guide your pricing and marketing strategies.

6. Cash Flow Forecast: Create a cash flow projection that highlights your expected inflows and outflows of cash over a specific period, such as monthly or quarterly. This will help you anticipate any cash shortages or surpl

Are there industry-specific considerations in the Voice Over business plan template?

Yes, there are industry-specific considerations included in the Voice Over business plan template. These considerations are tailored specifically for the Voice Over industry and take into account the unique aspects and challenges of running a voice over business. The template will include sections such as market analysis, target audience, competition analysis, marketing and promotional strategies, pricing models, revenue projections, and financial planning specifically designed for the voice over industry. It will also provide guidance on industry best practices, industry trends, and potential risks and challenges that voice over businesses may face.

How to conduct market research for a Voice Over business plan?

To conduct market research for a Voice Over business plan, follow these steps:

1. Identify your target market: Determine the specific audience you will be targeting, such as commercial clients, audiobook publishers, or video game developers.

2. Analyze the competition: Research competitors in the voice over industry to understand their offerings, pricing, and target market. Identify any gaps or opportunities that you can capitalize on.

3. Define your Unique Selling Proposition (USP): Determine what sets your voice over services apart from competitors. This could include your expertise in a particular niche, language proficiency, or distinctive vocal qualities.

4. Gather industry data: Look for industry reports, market trends, and forecasts specific to the voice over industry. This information will help you gauge the demand for voice over services and identify potential growth areas.

5. Conduct surveys and interviews: Create surveys or conduct interviews with your target market to gather insights on their needs, preferences, and expectations. This feedback will help you tailor your business plan to meet their specific requirements.

6. Analyze online platforms: Explore different online platforms where voice over services are offered, such as freelancing websites or online marketplaces. Assess the competition, pricing structures, and customer reviews to gain a better understanding of the market dynamics.

7. Utilize social media and forums: Engage with relevant communities, forums, and social media groups where voice over professionals and clients interact. This will provide valuable insights into the industry, client expectations, and potential opportunities.


What are the common challenges when creating a business plan for a Voice Over business?

1. Identifying a Target Market: One of the common challenges when creating a business plan for a Voice Over business is identifying and understanding the target market. This involves researching and determining the specific industries, companies, or individuals who are most likely to require voice over services. Without a clear understanding of the target market, it can be difficult to develop effective marketing strategies and accurately forecast revenue.

2. Competitive Analysis: Another challenge is conducting a thorough competitive analysis. The voice over industry is highly competitive, and understanding the strengths and weaknesses of your competitors is crucial for positioning your business effectively. This involves researching and analyzing other voice over service providers, their pricing, the quality of their work, and their target markets.

3. Pricing Strategy: Determining the appropriate pricing strategy can be challenging. Setting prices too high may result in losing potential clients, while pricing too low may not cover the costs and may devalue your services. It is essential to consider factors such as the level of experience, quality of work, market demand, and competitor pricing when determining the optimal pricing structure for your voice over business.

4. Marketing and Promotion: Marketing and promoting a voice over business can be a significant challenge, especially for those who are new to the industry. Developing a comprehensive marketing plan that includes both online and offline strategies is essential. This may involve creating a professional website, utilizing social media platforms, attending industry events, building relationships with potential clients, and leveraging online marketplaces for voice over services.

5. Financial Projections

How often should I update my Voice Over business plan?

It is recommended to review and update your Voice Over business plan annually or whenever there are significant changes in your business. This can include changes in your target market, competition, marketing strategies, or financial projections. Keeping your business plan up-to-date ensures that it accurately reflects your current goals, strategies, and financial forecasts, helping you make informed decisions and stay on track towards success.

Can I use the business plan template for seeking funding for a Voice Over business?

Yes, you can use the business plan template for seeking funding for a Voice Over business. A well-crafted business plan is an essential tool for attracting investors and securing funding. The template will provide you with a comprehensive framework to outline your business strategy, target market, financial projections, and marketing plans. By presenting a professional and thorough business plan, you will increase your chances of convincing potential investors or lenders to support your Voice Over business.

What legal considerations are there in a Voice Over business plan?

When creating a Voice Over business plan, there are several legal considerations that you should keep in mind. These considerations are important to ensure compliance with laws and regulations, protect your business, and avoid potential legal issues. Some key legal considerations in a Voice Over business plan may include:

1. Business Structure: You need to decide on the legal structure of your business, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal and tax implications, so it's important to choose the one that suits your needs and consult with a legal professional if necessary.

2. Intellectual Property: As a voice actor, your voice and recordings are your valuable assets. It is crucial to understand and protect your intellectual property rights. This may involve registering trademarks for your business name or logo, copyrighting your voice recordings, and using contracts or licensing agreements to protect your work.

3. Contracts and Agreements: Voice Over business plans should address the use of contracts and agreements when working with clients. These documents should outline the terms and conditions of your services, including payment terms, usage rights, confidentiality, dispute resolution, and cancellation policies. It is recommended to consult with an attorney to draft or review these contracts to ensure they are legally binding and protect your interests.

4. Privacy and Data Protection: If you collect personal information from clients or voice talent, you must comply with applicable privacy and data protection laws. This may require implementing appropriate security measures to safeguard personal data, obtaining