Water Park Business Plan Template

how to start a water park business - water park business plan template

Are you interested in starting your own water park Business?

If you've ever dreamed of owning your own water park, now is the time to make that dream a reality. Starting a water park business can be a daunting task, but with the right planning and execution it can be a very successful venture. In this blog series, we'll take you through all the steps you need to take to start your very own water park business. From choosing the perfect location to building the right attractions, we'll cover everything you need to know to get your water park up and running. So whether you're a seasoned entrepreneur or a first-time business owner, this series is for you. Let's get started!
Global Market Size
The global water park market size is valued at USD 10.8 billion in 2019 and is expected to grow at a CAGR of 9.0% from 2020 to 2027. North America is expected to hold the largest market share during the forecast period owing to the growing demand for vacation and leisure activities among consumers in the region. The Asia Pacific is anticipated to be the fastest-growing market owing to the increasing investments by key players in the region. Some of the key players in the water park market include WhiteWater West Industries Ltd., Schlitterbahn Waterparks and Resorts, Wet'n'Wild, Inc., World Waterpark Association, EPR Properties, among others.
Target Market
When starting a water park business, it is important to consider your target market. Who are you hoping to attract to your water park? Families? Children? Local businesses? Once you have a good idea of your target market, you can begin to tailor your marketing and advertising strategies to reach them. Think about where your target market spends their time and how you can reach them there. Do they spend time on social media? If so, you can create ads and posts specifically for them. Do they read local newspapers? If so, you can place ads in those publications. Consider what your target market is looking for in a water park and make sure you offer it. If they are looking for a place to take their kids to have some fun, make sure your water park has plenty of kid-friendly activities. If they are looking for a place to cool off on a hot day, make sure your water park has plenty of shady areas and refreshing water features. By considering your target market and what they are looking for, you can ensure that your water park is the place they want to be.
Business Model
There are a few different business models that you can use to start a water park business. You can either start a water park from scratch, buy an existing water park, or franchise a water park. Starting a water park from scratch will require the most amount of work, but it will also give you the most control over your business. You will need to find a suitable location, build the infrastructure, and hire staff. This option will be the most expensive, but it will also give you the most potential for growth. Buying an existing water park is a good option if you want to get started quickly and don’t mind paying a premium for an established business. This option will be less expensive than starting from scratch, but you will have less control over the business. Franchising a water park is a good option if you want to get started quickly and don’t mind paying a franchise fee. This option will be less expensive than starting from scratch, but you will have less control over the business..
Competitive Landscape
The water park business is a highly competitive one. There are a limited number of locations that are ideal for a water park, and many businesses are vying for a piece of the pie. In order to be successful, it is important to understand the competitive landscape and what your competitors are doing. One of the major players in the water park industry is Wet 'n' Wild. Wet 'n' Wild has an aggressive expansion strategy and is always looking for new locations to open water parks. They are also constantly innovating and expanding their offerings to include new attractions and experiences. Another major player is SeaWorld, which also has a strong presence in the industry. SeaWorld is known for their high-quality attractions and their commitment to animal welfare. There are also a number of regional players in the water park industry. These businesses typically have a smaller footprint but can be just as competitive. Some of the regional players include Great Wolf Lodge and Splashin' Safari. When starting a water park business, it is important to understand the competitive landscape and what your competitors are doing. This will help you to create a unique offering that will attract customers and help you to be successful.
To sum it up, starting your own water park is a fantastic way to get outdoors, have some fun, and make a great profit. However, there are a few things you need to keep in mind. First, make sure you have the proper permits and insurance. Second, create a business plan and budget. Finally, find the perfect location. With a little hard work and dedication, you'll be well on your way to owning your own water park!

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect water park business plan, fill out the form below and download our water park business plan template. The template is a word document that can be edited to include information about your water park business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your water park Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the water park industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your water park business. We would also be happy to create a bespoke water park business plan for your water park business including a 5-year financial forecast to ensure the success of your water park business and raise capital from investors to start your water park business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.