Web Design Business Plan Template

How to start a Web Design Business - Web Design Business Plan Template

Are you interested in starting your own web design Business?

Web design is a process of creating websites. It involves planning, designing, and coding. A web designer is someone who is responsible for the overall look and feel of a website. They use various tools to create a website that is both user-friendly and aesthetically pleasing. Starting a web design business can be a daunting task. There are many things to consider such as what services to offer, how to find clients, and how to price your services. However, with a little planning and research, starting a web design business can be a rewarding experience. Here are a few tips on how to start a web design business:
1. Decide what services you will offer. There are many different aspects of web design, such as web development, graphic design, user experience design, and search engine optimization. You may not be able to offer all of these services, so it’s important to decide which ones you will specialize in.
2. Research your target market. It’s important to know who your target market is and what their needs are. This will help you determine what services to offer and how to price your services.
3. Create a portfolio. Potential clients will want to see examples of your work, so it’s important to have a strong portfolio. You can create a portfolio by showcasing your previous projects or by creating new designs specifically for your portfolio.
4. Market your business. Marketing is essential for any business, but it’s especially important for a web design business. You can market your business online through your website, social media, or online directories. You can also market your business offline through print materials or by exhibiting at trade shows.
5. Stay up to date with industry trends. The web design industry is constantly changing, so it’s important to stay up to date with the latest trends. This will help you stay ahead of the competition and offer the latest and greatest to your clients.
Global Market Size
The global web design industry is worth an estimated $160 billion as of 2020. This figure is expected to grow to $286 billion by 2025. The United States is the largest market for web design, accounting for 38% of the global industry. Other major markets include the United Kingdom (9%), Germany (7%), and India (6%).
Target Market
When you’re starting a web design business, it’s important to think about who your target market is. Who are you trying to reach with your services? What kind of businesses or individuals are you trying to attract?
There are a few different ways to think about your target market. One is to consider the type of industry you want to work with. Do you want to design websites for small businesses? Or do you want to focus on a specific type of business, like e-commerce or restaurants? You can also think about your target market in terms of geography. Do you want to work with local businesses? Or are you looking to expand your reach to a national or international market?
Once you’ve considered the different ways to identify your target market, it’s time to start thinking about how to reach them. What kind of marketing efforts will you need to put in place to reach your target market? What kind of messaging will resonate with them? Answering these questions will help you develop a focused marketing plan that will help you reach your target market and grow your web design business.
Business Model
There are a few different ways to structure a web design business. The most common is to either work as a freelancer, or to start a agency. If you want to work as a freelancer, the best way to get started is to build up a portfolio of your work and then reach out to potential clients. There are a number of ways to find clients, including online job boards, networking, and social media. Once you have a few clients, you can start to build up your business by taking on more projects and hiring other freelancers to help you with the work. If you want to start an agency, the most important thing is to put together a team of talented designers, developers, and marketers. The best way to find talent is to reach out to your network of designers, developers, and marketers and see if they know anyone who might be interested in joining your team. Once you have a team in place, you can start to market your business and look for clients. There are a number of ways to find clients, including online job boards, networking, and social media..
Competitive Landscape
As a web design business, you'll be up against a lot of competition. Here's how to make sure you stand out from the rest:
1. Offer a unique service. Make sure you offer a web design service that is unique and that your target market will be interested in. This could be anything from designing responsive websites to developing custom web applications.
2. Focus on a niche. Instead of trying to be a jack-of-all-trades, focus on a specific niche. This could be anything from designing websites for small businesses to developing ecommerce platforms. By focusing on a specific niche, you'll be able to better serve your target market and stand out from the competition.
3. Offer competitive pricing. Be sure to offer pricing that is competitive with the other web design businesses in your area. This doesn't mean you have to be the cheapest, but you should be in the ballpark.
4. Provide outstanding customer service. Make sure you always provide outstanding customer service. This means being responsive to client inquiries, meeting deadlines, and going above and beyond to ensure the client is happy.
5. Promote your business. Make sure you're promoting your web design business through various channels, such as online directories, social media, and local business listings. This will help you get in front of your target market and increase your chances of being hired.
If you're thinking about starting a web design business, there are a few things you need to keep in mind. First, you need to have a strong portfolio that showcases your skills. Secondly, you need to be able to market yourself and your business. And lastly, you need to be prepared to work hard and hustle to get your business off the ground. With these things in mind, you can be well on your way to starting a successful web design business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect web design business plan, fill out the form below and download our web design business plan template. The template is a word document that can be edited to include information about your web design business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your web design Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the web design industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your web design business. We would also be happy to create a bespoke web design business plan for your web design business including a 5-year financial forecast to ensure the success of your web design business and raise capital from investors to start your web design business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.