Website Building Business Plan Template

How to start a Web Development Business - Web Development Business Plan Template

Are you interested in starting your own website building Business?

If you want to start a website building business, there are a few things you need to know. First, you need to have some basic web development skills. This includes knowing how to code in HTML, CSS, and JavaScript. Additionally, it would be helpful to have experience with content management systems (CMS) and web hosting. Second, you need to determine what services you will offer. Will you build custom websites from scratch? Or will you use a platform like WordPress or Squarespace to create websites for your clients? Each option has its own set of pros and cons, so you'll need to decide which route is best for you. Third, you need to create a portfolio of your work. This will help you attract potential clients and show them what you're capable of. Make sure to showcase your best work and highlight any unique features or functionality that you include in your websites. Finally, you need to market your business. This can be done through online channels such as social media and your website. You can also attend local meetups and events to network with potential clients. By taking the time to market your business, you'll be able to attract the right clients and grow your business.
Global Market Size
The global website building market is expected to grow from $32.61 billion in 2020 to $39.94 billion in 2025, at a Compound Annual Growth Rate (CAGR) of 5.1%. The website building market is growing due to the increasing demand for digital transformation and the need for businesses to have an online presence. Website builders enable businesses to create and maintain a website without the need for coding or design skills. There are a number of factors that are driving the growth of the website building market, such as the increasing number of internet users, the growing number of small businesses, the increasing use of mobile devices, and the increasing use of social media. There are a number of players in the website building market, such as Wix, Weebly, Squarespace, and WordPress.
Target Market
When starting a website building business, it is important to first identify your target market. This can be done by considering factors such as age, location, gender, interests, and education level. Once you have a good understanding of who your target market is, you can then begin to tailor your services and marketing efforts to appeal to this group. If you are able to effectively reach and appeal to your target market, you will be well on your way to starting a successful website building business.
Business Model
If you're looking to start a website building business, there are a few things you need to know. First, you need to determine what business model you'll be using. There are a few different options when it comes to website building businesses, so you'll need to decide which one is right for you.
Option 1: The freelancer model This is the most common model for website building businesses. As a freelancer, you'll be working with clients directly to build their websites. You'll need to have a strong understanding of web design and development, as well as good communication skills to work with clients.
Option 2: The agency model In this model, you'll be working with a team of designers and developers to build websites for clients. This is a good option if you don't have the skillset to build websites on your own, or if you want to work with a team.
Option 3: The product model This model is less common, but it can be a good option if you have a great idea for a web-based product. In this model, you'll be building a product (such as a website builder or an ecommerce platform) that other people can use. This can be a good option if you're not interested in working with clients directly.
Once you've decided on a business model, you'll need to start marketing your business. You'll need to find potential clients and let them know what you can do for them. You can do this through online marketing, word-of-mouth, or a combination of both. If you're starting a website building business, there are a few things you need to keep in mind. First, you need to decide on a business model. There are a few different options, so choose the one that's right for you. Then, you need to start marketing your business to find potential clients. With the right approach, you can build a successful website building business..
Competitive Landscape
There are a lot of website builders out there vying for your attention and business. So, how do you know which one to choose? And, more importantly, how do you get started? Here's a quick rundown of the competitive landscape:
Wix: Wix is a popular website builder that offers a variety of features and templates to choose from. They also have a free plan, which is great for getting started.
Weebly: Weebly is another popular website builder with a drag-and-drop interface. They also offer a free plan and a variety of features and templates.
Squarespace: Squarespace is a website builder that offers a more modern approach to website design. They have a variety of templates to choose from and offer a 14-day free trial.
WordPress: WordPress is a popular content management system that can be used to create a website. They offer a variety of themes and plugins to choose from.

Financing Options

When starting a website building business, business financing and startup funding options should be thoroughly researched before deciding on the best option. Investing in a solid financial foundation is essential for a successful launch.

Team Building

Hiring employees or outsourcing services are two important considerations when staffing your website building business. Having the right team in place ensures that your business runs efficiently and is able to meet customer expectations.

Marketing Strategies

When it comes to promoting your website building business, website promotion and digital marketing are key components. Utilizing search engine optimization (SEO) techniques, content marketing, and social media campaigns can help to drive traffic to your website and increase customer awareness.

Legal Considerations

Before launching a website building business, it’s important to understand the applicable business laws and licensing requirements in your area. Consulting with an attorney can help you avoid any potential legal issues down the line.

Accounting and Tax Planning

Proper accounting and tax planning should be a priority when launching a website building business. Understanding tax filing requirements and taking advantage of available deductions can help you maximize your profits. Investing in accounting services can also help you ensure that your finances are managed correctly from the start.

Technology Requirements

Technology plays an important role when it comes to running a website building business. Hosting services and website development tools are essential for creating high-quality websites that meet customer expectations. Researching different options can help you make an informed decision on which technology best suits your needs..
If you want to start a website building business, there are a few things you need to do. First, you need to find a niche or market that you can serve. Second, you need to build a portfolio of websites that you have created. Finally, you need to market your business to potential clients. By following these steps, you can start a website building business that will be successful.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect website building business plan, fill out the form below and download our website building business plan template. The template is a word document that can be edited to include information about your website building business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your website building Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the website building industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your website building business. We would also be happy to create a bespoke website building business plan for your website building business including a 5-year financial forecast to ensure the success of your website building business and raise capital from investors to start your website building business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.