Website Development for Startups
Website Development for Startups & Small Businesses
Your website is your first hire.
Build it once. Build it right.
We design and build websites for founders who need to ship: Shopify stores, SaaS landing pages, founder portfolios and marketplaces. Pragmatic stack choices, real engineering, fixed prices. Launched by the team that has helped 300+ businesses across 30 countries get off the ground.
Websites that earn their cost back
in the first quarter
We do not build "any kind of website." We build six things, and we are unreasonably good at them. If your project does not fit one of these, we will tell you on the call and recommend someone who is a better fit. Honest scoping up front saves both of us a frustrating six weeks. Every category below is something we have shipped for paying clients in the last twelve months, not a service we list because it sounded good on the homepage.
Shopify ecommerce stores
Full stores with custom themes, payment integrations (Stripe, Klarna, PayPal), shipping logic and subscription apps. Launched in 3-4 weeks. Built to scale past your first £100K in revenue without a rebuild.
SaaS landing pages
High-conversion landing systems for SaaS founders: hero, social proof, feature walkthroughs, pricing, FAQ, A/B-tested CTAs. Built in Webflow, Next.js or Astro. Connected to HubSpot, Mailchimp, Stripe, Cal.com or whatever your funnel needs.
Founder & advisor portfolios
One-page or multi-page personal sites for founders raising capital, advisors building an audience, or executives positioning for a board seat. Fast, opinionated, designed to be the link in your bio for the next five years.
Marketplaces & directories
Two-sided marketplaces, niche directories, listing platforms. Custom builds in Next.js or Bubble for fast MVPs. Auth, payments, reviews, search and admin moderation panels included. Designed so non-technical founders can run them.
WordPress content sites
For content-heavy businesses: media properties, agencies with deep service taxonomies, education platforms. Custom themes, ACF-driven editorial workflows, headless setups when speed matters. SEO foundations baked in.
Custom React / Next.js builds
When the off-the-shelf platforms run out of road. Custom web apps, complex dashboards, headless commerce frontends, AI-product UIs. TypeScript, Tailwind, Vercel or AWS. Built by engineers, not template editors.
Why we treat a small business website
as a real engineering project.
Most small business websites are built like throwaway brochures. A theme bought for $59, plugged into a free hosting plan, populated with stock photography of smiling people in headsets. Six months in the founder cannot find the analytics, cannot edit the copy without breaking the layout, and cannot understand why the site loads in eight seconds on a phone.
That is not a website problem. That is a thinking problem. A small business website is the first hire most founders make. It works 24 hours a day, it talks to every prospect before you do, it shapes the price you can charge. The cost of building it badly compounds for years.
We approach every project, even a £1,500 Starter, as a real engineering brief. Sitemap before design. Design before code. Performance budget agreed in week one. Analytics and SEO foundations baked in, not bolted on. The Lighthouse score is not a vanity metric — it is a measurable proxy for whether your site will rank, convert and survive a real product launch. We do this work the way we wish someone had done it for us, when we were starting out.
Four phases.
One launch date.
No sprints that never end. No design rounds that go nowhere. We work in fixed phases with a committed launch date, and we hit it. If we slip, you pay less.
Brief, scope and stack
Two calls. We pin down what the site has to do, who it is for, what success looks like in six months. You leave with a written brief, a sitemap, a stack recommendation and a fixed quote.
Wireframes then visuals
Low-fi wireframes first so you can challenge structure before we paint. Then high-fi visual design in Figma — typography, colour, imagery, components. Two revision rounds included.
Engineering, content, integrations
Frontend, CMS setup, payment and analytics integrations, content migration. You see a working staging URL inside week 2 and we iterate live. No big reveals.
QA, launch and handover
Cross-device testing, performance audit, accessibility check, redirects and SEO setup. We launch with you on a call, watch traffic for the first 48 hours, then hand over docs and admin access.
Boring technology
that ships.
We pick the right tool for the job, not whatever framework launched on Hacker News last week. Most clients do not need a custom React app. The few who do, we build it properly.
Fixed quote. No surprises.
Every project starts with a fixed price agreed in week 1. You own everything on launch. No hourly billing, no surprise invoices.
- Up to 6 pages, mobile-first
- Shopify or WordPress (template-based)
- Basic ecommerce: products, cart, checkout
- Contact form + Google Analytics 4
- SEO foundations (titles, meta, sitemap)
- 2-3 week launch
- 30 days of free post-launch support
- Everything in Starter
- Custom design in Figma (no templates)
- Up to 15 pages or 50 products
- 3rd-party integrations: HubSpot, Klaviyo, Stripe, etc.
- Blog / CMS with editorial workflow
- Performance optimisation to 90+ Lighthouse
- 4-6 week launch · 60 days post-launch support
- Full SaaS landing system or web app
- Marketplace, directory or custom dashboard
- Custom React / Next.js build
- Auth, payments, admin panels, APIs
- Dedicated PM + lead engineer
- Founder reviewed by Tayyab before launch
- 8-14 week build · 90 days post-launch support
We take on 6-8 website projects per month to protect quality. Book the call to confirm the next available start date.
Built by people who have
actually launched companies.
Most website agencies have never had to ship a product, run a campaign or answer to a board. We have. Avvale started as a startup consultancy. The website work grew out of clients asking us to build the thing we kept telling them to build. That perspective changes the work.
300+ businesses launched
We have helped over 300 startups and small businesses get off the ground across 30 countries. We have seen which sites convert, which die slowly, and what makes the difference. That experience goes into every brief.
Design and engineering in-house
No subcontracting to white-label agencies. The designer who wireframes your site sits next to the engineer who builds it. That is why our handovers do not lose 20% of the design in translation.
Pragmatic stack choices
We will recommend Shopify when Shopify is right. We will push back on custom builds when you do not need one. Our job is to ship the right thing on budget, not to maximise our invoice.
Founder reviews every bespoke build
Tayyab personally reviews every Bespoke-tier project before launch. Copy, structure, conversion logic, technical fundamentals. If something would embarrass us in front of an investor, it does not ship.
Post-launch support that is real
Every project includes 30-90 days of free post-launch support. Bug fixes, tweaks, training calls, the small things that usually get binned the moment an agency invoices. We treat launch as the start, not the finish.
You own everything
Code, design files, admin credentials, third-party accounts. Full transfer on launch. We are not a SaaS you have to keep paying. If we are bad to work with, you walk and lose nothing.
A few things we have shipped.
We have worked with founders building hardware, healthtech, consumer products, fintech and B2B SaaS. Three quick snapshots of what that looks like in practice.
Vacua — clean-energy hardware site & investor narrative
Vacua needed a website that told its clean-tech story to both customers and investors without forcing them to read a deck. We built a fast marketing site with product, science and investor sections, paired with a long-form business plan we wrote in parallel. The site became the canonical link in pitch emails and press outreach.
Read the Vacua case study →Soothiex — DTC wellness brand from zero to launch
Soothiex came to us pre-launch with a product, a name and not much else. We built the brand site and Shopify store, wired up Klaviyo and Stripe, and shipped a launch-ready ecommerce funnel in under five weeks. The same engagement included the business plan that supported their funding conversations.
Read the Soothiex case study →LoupeDeck — creator hardware platform positioning
LoupeDeck is a hardware-and-software platform for creators that needed sharper positioning and a tighter web narrative to support enterprise conversations. We partnered on the strategic framing and the assets used to communicate it. A reminder that a "website" is rarely just the website — it is the spine of every conversation that follows.
Read the LoupeDeck case study →Common questions
Your website should pay
for itself in 90 days.
Book a free 30-minute consultation. We will scope the build, recommend the stack and send you a fixed quote within one business day. No sales pitch. If we are wrong for your project, we will tell you and point you at someone who is right.
30-minute consultation · No obligation · UK & US hours
Muhammad Tayyab Shabbir
Tayyab founded Avvale after seven years of consulting on more than 300 startups across 30 countries. MSc in Theoretical Physics from University College London, co-author of a Classical Mechanics textbook still taught there. He brings an engineer's mindset to the work: pragmatic, evidence-led, and allergic to anything that does not ship. Every Bespoke-tier website is personally reviewed by Tayyab before it goes live.
Muhammad Tayyab Shabbir
Founder & Principal Consultant, Avvale
Muhammad has helped 500+ founders across 40+ countries secure funding and launch their businesses. He specialises in investor-ready business plans, financial models, and pitch decks for startups, SMEs, and visa applicants.