A guide to website design and development for board game company startups

1. Why is a well-designed website an essential tool for any board game company business?

Having a well-designed website is essential to any board game company business, as it can have an immense impact on how potential customers perceive the company. By providing quick access to information, enhancing customer interaction, and driving more sales, a well-designed website helps to promote the brand and attract new customers.

A good website should be visually appealing and easy to navigate; this will give customers a great first impression, leading to more website visits, increased engagement, and ultimately more sales. The website should also be filled with useful content that is both informative and engaging; this will encourage customers to stay longer on the website, exploring the various products and services.

A well-designed website should also emphasize customer service and support. This could include having a page dedicated to customer service inquiries or a page with frequently asked questions. By providing helpful and timely responses to customer inquiries, the board game company can strengthen customer relationships and increase customer loyalty.

Having a website with a good design can further help to drive sales by providing useful product information and customer reviews. Customers can better understand what a company has to offer before making a purchase. In addition, reviews can provide valuable feedback and help potential customers make better purchase decisions.

2. Key Elements to consider when creating a board game company website

Establish a Brand Identity

Your board game company website needs to communicate your brand to visitors. Developing a look and feel that resonates with your target audience will ensure a successful web presence. The colors, typography, photography, and graphics all need to be planned to reflect the personality of your company.

Create a Clear Navigation System

Having intuitive navigation on your website is essential. Place all the important information in easily accessible places, with visual cues to guide visitors on their journey. Think about the user experience and make sure any clickable elements lead users down the right path.

Make Images & Videos Relevant

Highlighting your products on the site with quality images and videos is important to attract customers who aren't familiar with your board game brand, yet. Showcase pictures of your team playing your game or visit demo tables at events to capture raw footage.

Optimize Content for Search Engines

Search engine optimization (SEO) helps to make sure that your website is seen by the right people. Use relevant keywords throughout the content so that the right people can find it more easily on search engines. Focus on creating human-friendly content that answers potential customer questions.

3. What pages should a board game company business website include?

1. Home

The home page is typically the first thing your visitors will see, so it's important to create something that will leave a lasting impression. Start by introducing your company and its mission. Include links that allow visitors to explore the different areas of the website.

2. About Us

This section is where you can tell your company's story. Share your company's history, information about board games and products offered, customer testimonials, and awards and accolades. This is also a great place to showcase your team.

3. Products and Games

Create a page that showcases all of the board games offered by your company. Include details about each game such as usage instructions, age recommendations, reviews, and images. Create a separate page about your other products, such as card decks or puzzles.

4. Instructions

Creating a page that has printable instructions for each game is an excellent way to help customers. This page will help reduce customer service inquiries and provide quick tutorial for customers.

5. FAQs

Every website should include an FAQs page. This will help answer customer questions and provide an excellent resource so customers can find answers quickly.

6. Contact Us

Provide an easy and convenient way for customers to get in touch with you. Include contact information, such as phone number and email address. If you offer customer service, provide hours of operation and a submission form so customers can send inquiries quickly.

4. Common Mistakes to avoid during website development for board game company startups

1. Overlooking the end user's experience

When creating a website for a board game company, you must remember that the end user is a key focus. Designing a website with a complex navigation structure or a convoluted search engine will lead to a poor user experience. Consider how much effort it will take a user to find the content they are looking for. Remember to keep your website well organized, easy to navigate, and simple to use.

2. Lack of focus in content

When creating content such as webpages and blog posts, make sure that the focus of the content is clear. Be sure to include a brief overview of the topic, followed by an explanation of the details that are important to the user. Avoid using unnecessary jargon and long-winded explanations. Make sure your content is clear, concise, and easy to understand.

3. Too many visuals

Using too many visuals can be distracting to the user and detract from the content. Choose visuals that are relevant to the topic and enhance the user experience. Consider the size, colour, and placement of the graphics to ensure that they are easy to view and comprehend.

4. Ignoring mobile users

In this digital age, it is essential to ensure that your website is mobile friendly. Designing a website with a separate mobile version is key to ensuring that users on all devices can view and interact with your website. Focus on creating a website with a responsive design that will automatically adjust to the screen size of the user's device.

5. How to promote a board game company business website

1. Utilize Digital Advertising Platforms

Digital platforms like Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads are essential for promoting your business website. These platforms offer targeting options that can help you reach your target audience quickly and efficiently. Additionally, when budgeting for digital ads, you can easily track clicks, impressions, and conversions within the platform to measure the success of your efforts.

2. Incorporate Social Media

Social media is a powerful tool to reach a broad audience and can be used to promote your board game business. Utilize the platforms to share content, engage with users, and collaborate with influencers. Additionally, create giveaways or contests that encourage users to interact with your business and build brand recognition.

3. Implement Strategic Partnerships

Identify like-minded businesses or publications who serve your target audience. Reach out to them to discuss strategic partnerships that can help both of your businesses. This could include co-branded content, markeing initiatives, or other forms of collaboration.

4. Research Your Competitors

Research your competitors’ digital strategies and use the information to develop a comprehensive approach to marketing your business website. Analyze their content, campaigns, pricing structure, and target audiences. Then use what you’ve learned to create a unique and effective plan for your board game business.

5. Create Captivating Content

Create compelling content for your target audience. Invest in content marketing to grow your customer base and foster relationships with current ones. Focus on the content’s quality and ensure it adds value to the reader’s experience. Additionally, create content for multiple digital channels such as a blog, email campaigns, podcasts, videos, and infographics.

Website Content Ideas for board game company Businesses

Homepage

Welcome to our wonderful world of board games! Explore our latest collections, the timeless classics, and exciting new releases to satisfy your gaming needs. Join our community of board game enthusiasts and discover your next great adventure!

About Us

We are a leading company in the board game industry with a passion for creating fun and engaging experiences. Our team is composed of experienced game designers who pour their creativity and love for board games into each product we release.

Shop Our Collection

Browse through our extensive collection of board games, suitable for all ages and tastes. Whether you're into strategy, trivia, or adventure, we've got games to excite your imagination and challenge your intellect. Enjoy our user-friendly online store to make your purchase effortless.

New Releases

Stay updated with our most recent creations. We work tirelessly to bring you exciting new products, pushing the boundaries of what a board game can be. Check out our new releases and get ready to discover your next favorite game!

Blog

Our blog is a treasure trove of board gaming wisdom. Here you'll find articles about the history of board games, interviews with our game designers, and deeper dives into the designing process. Learn more about your favorite games, and what goes into creating them!

Contact Us

Need to get in touch? We’re here to help. Whether you have a question about a game, an issue with your order, or just want to say hi, we're more than happy to hear from you!

Join Our Newsletter

Stay in the loop about new game releases, special promotions, and upcoming events. Subscribe to our newsletter, and be a part of our board game community.

Reviews/Testimonials

Don't just take our word for it, see what our customers have to say about our games. Read reviews and testimonials from board game lovers like yourself about their favorite purchases from us.

Community

Join our community of board game lovers. Share your game-playing experiences, discuss strategies with others and find players in your area. We believe in creating a vibrant community where everyone can share their love for board games.

Case Studies of Successful board game company Business Websites

1. Wizards of the Coast

URL: https://magic.wizards.com/

Wizard's of the Coast, creators of Magic: The Gathering, have one of the most successful board game business websites. They harness the power and potential of HTML formatting, such as strong tags for highlighting important information like game titles and

tags to neatly organize text. The layout is clean and user-friendly, enticing for any dedicated or aspiring Magic player.

2. Fantasy Flight Games

URL: https://www.fantasyflightgames.com/

Fantasy Flight has a wide range of board games under their umbrella, from Star Wars themed games to classic Arkham Horror. They use for game titles and other important headers, and to separate and format text, which increases readability. The site's user-friendly navigation, appealing visuals, and organized content are all achieved through effective HTML formatting.

3. Days of Wonder

URL: https://www.daysofwonder.com/

Days of Wonder, famous for games like Ticket to Ride and Small World, has a dynamic and well-structured website. Using HTML tags like for titles and other high-importance text and to keep game descriptions and updates clean and clear, they’ve created a website that is not just visually appealing but also high in functionality.

4. Z-Man Games

URL: https://www.zmangames.com

Z-man games, known for Pandemic and Love Letter, makes good use of HTML formatting. They use the tag to emphasize game names and important headers, and to keep text readable and neat. This makes their website not only easy to navigate, but also visually enticing.

5. Asmodee

URL: https://www.asmodee.co.uk/

Asmodee, a giant in the board game industry, also utilizes HTML formatting effectively. They've successfully used to highlight key information and

to format descriptions and game details. Their impressive online presence is proof of the success of this approach in web development.

Frequently Asked Questions (FAQs)

FAQ: Why do I need a professionally designed website for my board game company business?

A professionally designed website for your board game company business can establish your online presence, attract potential customers, and build credibility. At Avvale, we specialize in creating tailored websites that help businesses like yours stand out and succeed in the digital landscape.

FAQ: How long does it take to design and develop a board game company website?

The timeline for designing and developing a board game company website can vary based on your specific requirements. At Avvale, we work closely with our clients to create a customized project plan, ensuring timely delivery without compromising quality.

FAQ: Can you help with content creation for my board game company website?

Absolutely! Avvale offers comprehensive services that include content creation tailored to your board game company business. From engaging copywriting to compelling visuals, we ensure your website communicates your unique brand effectively.

FAQ: Will my board game company website be mobile-friendly and optimized for search engines?

Yes, Avvale places a strong emphasis on mobile responsiveness and SEO optimization. We ensure that your board game company website is accessible on all devices and ranks well on search engines, increasing your online visibility.

FAQ: What is the cost of designing and developing a board game company website with Avvale?

The cost of a board game company website varies based on factors like complexity, features, and customization. Avvale offers competitive pricing, and we can provide you with a personalized quote after discussing your specific needs.

FAQ: How do I maintain and update my board game company website after it's launched?

Avvale offers ongoing maintenance and support services to keep your board game company website up to date and secure. We make it easy for you to make content updates and provide assistance whenever you need it.

FAQ: Can I see examples of board game company websites Avvale has designed?

Certainly! Visit our portfolio page to see some of the stunning board game company websites we've created for our clients. We take pride in showcasing our successful projects as a testament to our expertise.

FAQ: How can I get started with Avvale's board game company website design services?

Getting started with Avvale is easy! Simply reach out to us through our contact page or request a consultation. We'll schedule a meeting to discuss your needs and provide you with a customized plan for your board game company website project.

FAQ: Do you offer e-commerce solutions for board game company websites?

Yes, Avvale can integrate e-commerce functionality into your board game company website, allowing you to sell products or services online. We'll ensure a secure and user-friendly shopping experience for your customers.

FAQ: What sets Avvale apart from other web design agencies for board game company businesses?

Avvale stands out thanks to our deep understanding of board game company industries, our commitment to client satisfaction, and our creative and technical expertise. We take a personalized approach to each project, ensuring your website reflects your brand and goals perfectly.