Website Design & Creation for Distributor Businesses

How to start a Distributor website

1. Why is a well-designed website an essential tool for any distributor business?

A well-designed website can be one of the most valuable tools a distributor business has. From attracting new customers and establishing your brand identity to streamlining operations and increasing sales, a website can do more for your business than ever before. Here are some of the primary ways having a well-designed website can benefit your distributor business:

Attract New Customers

Your website is usually one of the first things potential customers see, and it can serve as a brochure for your products. It’s critical to put your best foot forward by having a website that’s professionally designed and easy to use. You want to make sure customers can assess your offerings quickly and easily, and with good website design, you can make sure the information is presented in an accessible format.

Establish Your Brand

With a well-designed website, you can control the appearance and tone of your business. Customizing your website with your own logo, fonts, and colors will give it a distinct, recognizable look that will help customers identify you from other distributors. You can also use this platform to establish your voice, speak to core values, and engage with customers.

Streamline Your Operations

Having a well-designed website can help you streamline your back-end operations and make them more efficient. You can use your website to automate inventory control, order tracking, and customer service tasks. This can help you better manage your resources and eliminate manual labor, and ultimately allow you to serve your customers more efficiently.

Increase Sales

Your website acts as your online store, and as such it’s important to make sure it’s designed to maximize sales. Good website design involves making sure the checkout process is instantaneous and error-free. You also need to make sure your website is optimized for mobile use, as this will increase the speed and convenience of shopping online.

Having a well-designed website is essential for any distributor business looking to succeed in today’s digital world. It can help you attract new customers, establish your brand identity, streamline

2. Key Elements to consider when creating a distributor website

Modern website functionality

When designing a distributor website, incorporating modern website functionality is essential for ensuring that the website journey is seamless for potential customers. This includes, but is not limited to, responsive designs, a mobile-friendly layout, and integration of analytics. Including features such as customer accounts and an efficient search engine integration will also ensure customers have a positive and functional experience when navigating your website.

Information architecture

Information architecture is the arrangement of content on your website, and designing it in a user-friendly manner is essential when building a website for distributors. Be sure to include clear navigation pathways and efficient page hierarchies in order to have visitors effectively find the information they are searching for. In addition, utilizing succinct and straightforward language will help visitors interpret the content on your page, as well as user-friendly imagery which will aid in website comprehension.

Quality content

When designing a distributor website, the content should be high-quality, informative and relevant to the industry or product. Make sure all of the content is updated regularly with topics related to recent events in the industry, advice on usage of the products, and any promotional product discounts that the distributor may be offering. Additionally, product descriptions should accurately convey the specifications necessary for potential customers to make an informed decision when purchasing from the distributor website.

3. What pages should a distributor business website include?


The home page should be an introduction to the business and what it offers. The page should showcase featured products and other relevant information, including a summary of what the business is all about and any services it offers. This page can also include any company or product related news and promotions.


This page should explain the company’s history, mission and values, the type of products it distributes, and anything else that helps define the business. It can also include pictures of staff members and/or any awards or certifications the business may hold.


This page should provide a complete list of all the products and services offered by the business. It should also include pictures and detailed information for each product, including pricing and availability. Product categories should be clearly marked to make it easy for customers to find what they need.


Including a dedicated “Contact Us” page makes it easy for customers to get in touch with the business. This page should include contact details such as an email address, mailing address, and telephone number. Additionally, it may be beneficial to include details about any customer service lines/operating hours and support options.

4. Common Mistakes to avoid during website development for distributor startups

1. Not accounting for mobile devices

Times have changed and people are using their cellphones more than their computers now. If your website isn’t optimized for mobile devices, you’re missing out on a big chunk of prospective customers. Make sure your website displays properly on any device – phone, tablet, or laptop – for maximum reach.

2. Having a confusing navigation menu

Since distributors have multiple products, their website should have a navigation menu that makes it easy for visitors to find what they’re looking for. If your menu is too long, cluttered, or not organized properly, potential customers may not be able to locate what they need and it’ll lead to a high bounce rate.

3. Lack of website security

If you’re offering ecommerce services on your website, then it’s essential that you provide proper security for customers. Make sure you use the latest security practices, such as two-factor authentication, SSL encryption, and an anti-malware system. This will help protect your users’ data and your website from potential exploits.

4. Trying to do too much

Although you may want to offer many features on your website, trying to do too much can create a confusing experience for visitors. Focus on providing basic features and functionalities that are pertinent to your core offering, such as an easy-to-use search function and detailed product descriptions. Too many bells and whistles may end up diluting the experience.

5. How to promote a distributor business website

1. Use Paid Ads

One way to quickly promote your distributor business website is to run paid ad campaigns. Common and effective platforms for paid ads include Google Ads, Bing Ads, Facebook Ads, Twitter Ads, and Instagram Ads. You can design fascinating creative for your ad campaigns and also target the right audiences with precise targeting tools for each platform.

2. Increase SEO Visibility

Search Engine Optimization (SEO) is one of the most effective methods for increasing online visibility for your distributor business website. All the contents in your website should be optimized for relevant keywords to rank higher in Google's search engine results page (SERP). You can also use relevant meta tags and alt attributes to make your website more SEO friendly.

3. Social Media Marketing

Social media marketing is a powerful way of promoting your distributor business website. You can create an official page for your business on social media platforms like Facebook, Twitter, and Instagram. Through your social media pages, you can create original content regularly and share it with your followers. Additionally, social media websites are great for creating contests & polls on your page to engage your audience and encourage more visits to your website.

4. Create & Share Quality Content

Content is king. Quality content should be the focus of your digital marketing efforts. You can create blog posts, videos, and other interactive content to keep your audience informed and engaged with your business. Moreover, this content can be shared on all relevant social media channels, which can eventually boost organic website traffic.

5. Establish Authority Through Industry Events & Publications

Attending and networking at industry events provides the opportunity to build personal relationships with potential customers. Furthermore, getting in touch with industry-related publications can be really helpful for getting your product or services featured in the targeted audience.