Website Design & Creation for Dog Kennel Businesses

How to start a Dog Kennel website

A guide to website design and development for dog kennel startups

1. Why is a well-designed website an essential tool for any dog kennel business?

Having a website is a crucial element of running any business, and this is especially true for dog kennel businesses. The digital home of your business is an invaluable tool that you can use to attract customers, keep them informed, and attract new business. A well-designed website can help a dog kennel business in several ways:

1. Boost Visibility and Reach – Having a website for your business gives you an online presence that can easily be found by potential customers. This can help increase your visibility and reach, allowing you to grow your business and reach more customers.

2. Build Credibility – Having a modern website with relevant information helps portray your business in a professional light. Potential customers will be more likely to trust your business if they are able to find information about it online in a professional, easy-to-navigate website.

3. Increase Customer Engagement – With a website, customers can easily keep up to date with all the latest news and offers from your business. This can also be used as a platform for customers to provide valuable feedback that can help you to improve your business.

A well-designed website is a powerful tool that can help any business succeed, and is an essential component for any dog kennel business. With the right website design, you can ensure that your business stands out from the pack and reaches as many potential customers as possible.

2. Key Elements to consider when creating a dog kennel website


The appearance of your site should reflect the professionalism of your business while providing a modern and easy-to-navigate experience for customers. Consider utilizing high-quality graphics and clear headings so users can easily comprehend site information. If you have multiple services, consider highlighting each one on the home page. Make sure to adjust the design for mobile device users to create an inviting and user-friendly experience.


Your website should clearly explain the various services you’re offering and how they function. This includes board options, cost breakdowns, and other essential information customers need to make an informed decision. Consider including info about the qualifications for pet resort staff and any other credentials you have to demonstrate expertise. Your website should also outline policies for repeat and discount customers.


You should aim to use simple and intuitive navigation options on your website. This allows customers to quickly locate important pages and accurately enter information into form fields. Include call-to-action (CTA) buttons in visible areas and section off long forms into more digestible segments. Additionally, you should incorporate features to boost site security and customer engagement such as email and social media account registration.

3. What pages should a dog kennel business website include?


The home page should provide an overview of the business and what services they provide. This includes introducing the company and its people, a description of services, and contact information such as an address, phone number, and email address.


A gallery page is essential to allow potential customers to get a look at the business’s facilities. This can include images of the kennel itself, staff, equipment, services, and of course those happy, tail-wagging canines.

About Us

People want to know who is taking care of their beloved pup. This page should provide more detailed information about the business, its core values, and its people. This page should also contain a brief biography and photo of each of the key staff members.


This page should include an in-depth description of the services offered. It should also provide details about the kennel’s polices such as visiting times, payment methods, and any other relevant information.


The contact page should contain more detailed contact information including physical and mailing addresses, e-mail address, phone number, and links to the business’ various social media accounts. It should also include a form for people to send the business a message.

4. Common Mistakes to avoid during website development for dog kennel startups

1. Not Having a Clear Focus

As a dog kennel starting up, it's essential to have a clear focus about what the kennel wants to achieve. Make sure the website accurately communicates the goals and services of the business. The website should be easy to navigate and enable visitors to stay on the site as long as possible.

2. Forgetting Mobile Optimization

Mobile optimization is an important part of website design for dog kennel startups. Increase website performance by ensuring your website is mobile-friendly and can be viewed as intended on any device. Taking into account all screen sizes and making sure images and pages load quickly are both important elements in mobile optimization.

3. Ignoring SEO

Search engine optimization (SEO) is another important element when creating websites for dog kennel startups. SEO involves the optimization of content and certain design elements to increase visibility on search engine results pages. Utilizing keywords, optimizing titles and descriptions, creating meta tags, creating linkable content, and optimizing page speed are all good ways to improve the website’s SEO.

4. Not Having a Call-to-Action (CTA)

Having a call-to-action on the website is a great way to help visitors take the desired action. A call-to-action can be anything from signing up for the newsletter to downloading an app or taking a tour. Make sure that the CTA stands out and include a visible button or link that clearly tells visitors what you want them to do.

5. How to promote a dog kennel business website

1. Social Media Advertising

Social media is a great tool for driving traffic to a website and promoting a business. Try advertising your website on popular social media channels including Facebook and Instagram. By utilizing targeted ads, you can reach a large number of potential customers in your local area.

2. Search Engine Optimization (SEO)

Make sure to optimize your website’s content so that it shows up higher in search engine rankings. This should include optimizing the titles, Meta descriptions, keywords, and images for your website so that search engines can more easily find the information that is relevant to your business. You can also use SEO tools such as Moz or Yoast to analyze the performance of your website.

3. Online Influencers

One way to reach new customers is to use online influencers to help spread the word about your website. By partnering with people who have a large following, you can quickly reach a large number of people in your target audience. Make sure to choose influencers whose message aligns with the mission of your business.

4. Email Campaigns

Set up an email campaign that allows you to stay in contact with your customers. You can use this to remind them to book their dog kennel services, or to update them on offers and special promotions. Make sure to include a link to your website so that your customers can easily access it.

5. Blogging

Creating a blog can be a great way to promote your website and attract more visitors. Blog about topics related to dog care, kennels, or running a business. Include links back to your website in each of your blog posts so that readers can learn more about your business. You can also submit blog posts to relevant online publications to get more exposure.

Website Content Ideas for dog kennel Businesses

 1. **About Us** About Us

Introduction to the business, the team, and any unique aspects such as length of experience, certifications, or awards.

2. **Services We Provide** Services We Provide

Details about the type of kennel services offered, including boarding, grooming, and any special care for dogs with specific needs.

3. **Testimonials** Testimonials

Customer reviews, stories, and photographs of happy, well-cared-for dogs. This could also include video testimonials and before/after transformations.

4. **Pricing** Pricing

Provide a transparent list of prices for various services and any discount packages or loyalty programs.

5. **Meet Our Dogs** Meet Our Dogs

Pictures and descriptions of regular dog guests, to show prospective clients how happy and comfortable they are in the kennel's care.

6. **Expert Tips For Dog Owners** Expert Tips For Dog Owners

Posts related to dog care, health, behavior, training tips etc., to position the business as experts in the field.

7. **Contact Us** Contact Us

Local address, contact number, email address, and a Google map insert. Also consider a form for appointment bookings or inquiries.

Case Studies of Successful dog kennel Business Websites

1. Paw Commons (

Website Design & Creation for dog kennel website URL 1

This website uses an appealing design to engage visitors. Its clean lines and easy navigation are a testament to good HTML formatting and site organization. The use of excellent quality visual content and the right mix of compelling text content ensure that visitors get all the necessary information about the services and facilities.

2. Happy Tails Dog Kennels (

Happy Tails Dog Kennels website showcases the perfect balance of textual content and visual content. The website uses simple HTML and CSS to create a user-friendly interface that makes it easy for prospects to navigate and find information. It also features clear call-to-action sections and offers easy contact options.

3. Country Club Kennels (

This kennel business effectively uses HTML formatting to present its services in a clean and professional manner. The website provides adequate information about their services with a well-thought-out layout that enhances user experience. This ultimately helps the business to convey its message clearly and attract more customers.

4. Dogwoods Lodge (

Website Design & Creation for dog kennel website URL 4

Dogwoods Lodge website has a clean, modern design and easy navigation, thanks to good HTML structure. The website is fully responsive, which means it adjusts perfectly on any screen size, enhancing its functionality and user-friendliness. It also uses striking images and compelling copy to showcase their services effectively.

5. Bayside Pet Resort (

Website Design & Creation for dog kennel website URL 5

This business has a visually appealing and responsive website. It uses HTML effectively to structure content, making it easy for visitors to find what they're looking for. It also uses quality images and videos to showcase their facilities, which helps build trust with prospective customers. Their use of online booking form also provides easy conversion opportunity.

Frequently Asked Questions (FAQs)

FAQ: Why do I need a professionally designed website for my dog kennel business?

A professionally designed website for your dog kennel business can establish your online presence, attract potential customers, and build credibility. At Avvale, we specialize in creating tailored websites that help businesses like yours stand out and succeed in the digital landscape.

FAQ: How long does it take to design and develop a dog kennel website?

The timeline for designing and developing a dog kennel website can vary based on your specific requirements. At Avvale, we work closely with our clients to create a customized project plan, ensuring timely delivery without compromising quality.

FAQ: Can you help with content creation for my dog kennel website?

Absolutely! Avvale offers comprehensive services that include content creation tailored to your dog kennel business. From engaging copywriting to compelling visuals, we ensure your website communicates your unique brand effectively.

FAQ: Will my dog kennel website be mobile-friendly and optimized for search engines?

Yes, Avvale places a strong emphasis on mobile responsiveness and SEO optimization. We ensure that your dog kennel website is accessible on all devices and ranks well on search engines, increasing your online visibility.

FAQ: What is the cost of designing and developing a dog kennel website with Avvale?

The cost of a dog kennel website varies based on factors like complexity, features, and customization. Avvale offers competitive pricing, and we can provide you with a personalized quote after discussing your specific needs.

FAQ: How do I maintain and update my dog kennel website after it's launched?

Avvale offers ongoing maintenance and support services to keep your dog kennel website up to date and secure. We make it easy for you to make content updates and provide assistance whenever you need it.

FAQ: Can I see examples of dog kennel websites Avvale has designed?

Certainly! Visit our portfolio page to see some of the stunning dog kennel websites we've created for our clients. We take pride in showcasing our successful projects as a testament to our expertise.

FAQ: How can I get started with Avvale's dog kennel website design services?

Getting started with Avvale is easy! Simply reach out to us through our contact page or request a consultation. We'll schedule a meeting to discuss your needs and provide you with a customized plan for your dog kennel website project.

FAQ: Do you offer e-commerce solutions for dog kennel websites?

Yes, Avvale can integrate e-commerce functionality into your dog kennel website, allowing you to sell products or services online. We'll ensure a secure and user-friendly shopping experience for your customers.

FAQ: What sets Avvale apart from other web design agencies for dog kennel businesses?

Avvale stands out thanks to our deep understanding of dog kennel industries, our commitment to client satisfaction, and our creative and technical expertise. We take a personalized approach to each project, ensuring your website reflects your brand and goals perfectly.