A guide to website design and development for franchise startups
1. Why is a well-designed website an essential tool for any franchise business?
A well-designed website is an invaluable tool for any franchise business as it is a crucial element of successful brand development and marketing. It allows potential customers to learn more about your company, find contact information, and even make purchases. Furthermore, it functions as a powerful lead generation tool; a well-designed website should provide an easy-to-navigate user experience and will make it easier to capture leads.
Having a website allows your franchise to be more competitive when entering new markets, as potential customers will be able to easily find information about the franchise online. Furthermore, a modern website allows franchises to provide a consistent online presence and brand messaging across all channels, ensuring customers are aware of the goods and services the franchise offers.
Finally, a well-designed website is essential for any franchise business because it should act as the platform for customer support. It should provide customers with the ability to learn more about the franchise, contact the franchise for assistance, or even leave feedback or reviews. This will ultimately create a better customer experience and result in increased customer loyalty and return visits.
2. Key Elements to consider when creating a franchise website
1. Create a unified brand image
Creating a unified brand image on your franchise website is essential. Design a consistent color palette, typefaces and logos that will give a sense of unity across all of your online channels. Pay attention to the minutes details–every element of your website should be tied together.2. Personalize each franchise location page
Make sure each of your franchise locations has its own dedicated page where customers can find out specific information about that branch. This gives each franchise location the necessary autonomy, while still unifying them in the larger franchise network.3. Make use of videos and visuals
Adding videos and visuals on your franchise website can be a powerful way to increase engagement. Videos in particular have been proven to increase the conversion rate of website visitors, meaning more potential customers will turn into actual customers.4. Use SEO best practices
Search engine optimization (SEO) is key when creating a franchise website. SEO will help ensure that potential customers can easily find your website in search engine results. Utilize keywords, meta tags, and titles to get the most out of your SEO strategy.
3. What pages should a franchise business website include?
Your franchise website should feature a homepage as the initial destination for visitors. It should primarily focus on showcasing and highlighting the services that you offer, as well as emphasizing the unique selling points that set your franchise apart from competitors. You may want to include images, descriptions, and videos encouraging interested customers to learn more about your franchise and what it has to offer.About Page
A dedicated ‘About’ page, often located at the top of the website’s navigation bar, is essential for any franchise website. It should include details about the history of the franchise, the company ethos, its ethos, and any positive points of differentiation that can be made. In addition, retailed information about the franchise's owners, founders, and stakeholders should also be included on this page.Locations Page
Since you're a franchise, a crucial page for you is a 'Locations Page' that highlights all of the different franchise locations and provides detailed information about all of the franchises. This page should include the physical address, contact information, and a description of the franchise detailing the types of services offered, specializations, and opening hours. You may also want to include pictures of each franchise location and customer reviews.Products/Services Page
The products/services page is essential to any franchise website, as it offers basic information about what customers should expect when entering the store. This page should include images, videos, and descriptions of all the services you offer and how customers can purchase them. It should also include pricing, special offers, and any related products.Careers Page
If you are looking to recruit additional staff for your franchise, you may want to include a careers page. This page should offer detailed information about the roles available and how to apply. It should also provide an overview of the skills and experience essential for the positions. It may be beneficial to include a section detailing any unique benefits your franchise offers to its employees.Contact Page
Finally, the contact page should be available on any franchise website, allowing customers to quickly and easily reach out with questions and inquiries. This page should include
4. Common Mistakes to avoid during website development for franchise startups
1. Not Accounting for Growth
When designing a website for a franchise startup, it’s important to plan ahead for growth and scalability. Many new business owners overlook this factor, believing that their website needs will be the same a few years down the road, but this is not true. Franchise startups often grow rapidly, and their websites need to evolve with them. To avoid making costly changes down the road, make sure to plan ahead and build features that can scale with the business.2. Not Understanding Country Restrictions
When launching a website for a franchise startup, there are often restrictions imposed by local governments and other regulatory bodies that must be taken into consideration. It’s important for business owners to understand the laws and regulations that apply to their franchise in each region and country and to design their website accordingly. Failing to do so can result in fines or even legal action, so research must be done ahead of time.3. Omitting Security Measures
When building a website for a franchise startup, security should be one of the top priorities. Many business owners overlook this important detail, assuming that their website will be secure. However, if steps are not taken to protect the website from malicious activity, it can become vulnerable to attacks and data breaches. Make sure to include security measures such as encryption, firewalls, and intrusion detection and prevention systems to secure the website and protect user data.4. Taking on Too Much
When developing a website for a franchise startup, it’s easy to feel overwhelmed by all the work that needs to be done. For this reason, many business owners try to take on too much themselves, or attempt to do it all on a limited budget. This can result in a website that is poorly designed and inefficient. The key is to focus on the essential tasks that need to be completed, and outsource the rest to professionals, such as website designers and developers who are experienced with developing and maintaining websites for franchise startups.
5. How to promote a franchise business website
1. Leverage each Franchise Location
Make sure to promote each local franchise location on its website. Each franchise location should have its own page with unique content that applies to that particular location, such as contact information, hours, and events.2. Make use of Social Media Platforms
Social media is an incredibly powerful tool for promoting a franchise business. Create profiles for each franchise location on Facebook, Twitter, and other relevant channels and post regularly. Social media can also be leveraged to integrate user reviews and establish a greater connection with potential customers.3. Establish SEO Best Practices
To ensure that potential customers can find the business through search engine queries, it’s important to establish best SEO practices. Make sure to optimize website content and images with relevant keywords, as well as increase visibility by backlinking to relevant websites. This will help ensure that the franchise website appears in relevant search engine queries.4. Run Paid Ad Campaigns
Running paid ad campaigns through Google Ads and other digital ads networks is another powerful way to promote a franchise business website. Paid ads allow the business to target audiences based on location, interests, and other factors, to ensure that their ads are seen by the right customers.5. Develop Content for Your Franchise Business Website
Frequent and regular updates to your website content can help establish your franchise business as an authority and attract potential customers. Regularly add content to address frequently asked questions, introduce new products and services, and keep customers informed of any new developments.