Website Design & Creation for Ghost Tour Businesses

How to start a Ghost Tour  website

A guide to website design and development for ghost tour startups

1. Why is a well-designed website an essential tool for any ghost tour business?

A well-designed website is an essential tool for any ghost tour business. A website design allows ghost tour companies to reach a broader audience and more potential customers than ever before. Having a website allows companies to provide potential customers with information about ghost tours, booking information, pricing, and payment options. Furthermore, a website provides an easy way for customers to contact the company and request more information. It also provides the company with an easy way to promote special offers and discounts. In short, a well-designed website provides customers with all the information they need to make an informed decision about your ghost tour business.

2. Key Elements to consider when creating a ghost tour website


Ghost tours can be a great way to create a unique way for tourists to experience a city. Starting a ghost tour business means creating a website to give potential customers access to your services. Here are a few key elements to consider when designing your ghost tour website:

Website Customization

The design and structure of the website should be determined by the user experience. This means considering how customers will use the website and making sure the design follows a logical progression. The website should be customized to reflect the ghost tour brand and have a friendly, approachable style.

Booking and Payment Options

The ability to book tours and pay for them directly from the website should be a priority. This will help make sure customers can make their purchases easily. Consider embedding a booking widget that allows customers to book and pay in one go.

Calls to Action

Calls to action have been proven to increase sales. Consider adding buttons or short pieces of text throughout the website that call visitors to take specific actions such as ‘Buy Now’ or ‘Book A Tour’. Including these elements will make it easier for customers to make their bookings.

Contact Information

The website should have clear contact information, such as an email address, phone number, and contact form. This will allow customers to quickly and easily get in touch if they have any questions or issues.

3. What pages should a ghost tour business website include?

Home Page

The homepage should provide a brief overview of the ghost tour company and the services provided. It should also have contact and/or booking information and a call to action for visitors to explore the site further.

Tour Page

The tour page should provide details about the various tours the company offers, including descriptions, pricing information, and availability. It could also include photos or videos of previous ghost tours.

About Page

The about page should provide information about the background and staff of the ghost tour company. It should also explain what sets the company apart from other ghost tour companies.

Testimonials/Reviews Page

The testimonials/reviews page should include reviews and feedback from past customers that have gone on a ghost tour. This will help to build trust with potential customers and encourages them to choose the ghost tour company.

Contact Page

The contact page should provide the physical address, contact info, and booking information for the ghost tour business. It should also have a contact form for customers to easily submit inquiries or requests.

4. Common Mistakes to avoid during website development for ghost tour startups

Mistake 1: Poor Visual Design

Choosing the perfect visual design for your website can be a daunting task. Avoid relying too heavily on existing visual trends and instead focus on creating something that reflects your brand's identity and spirit. Make sure the visual design is structured well so that viewers can quickly and easily navigate the content.

Mistake 2: Poor Coding Quality

Using sloppy or outdated coding techniques can hinder the performance of your website. Make sure to include parameters for speed, responsiveness, and visuals to ensure your website is running optimally for the devices visitors may be using. Investing in professional developers or enlisting the help of coding professionals can help elevate the overall quality of your website.

Mistake 3: Forgetting About SEO

By neglecting search engine optimization (SEO) practices, you are essentially leaving free customers behind and hindering the organic growth of your website’s traffic dramatically. Making sure your website features keyword-rich content, is properly structured, and well-maintained will ensure it is highly ranked in search engine results.

Mistake 4: Lack of Communication with Visitors

Communication with visitors plays a role in the success of your website in promoting ghost tours. Make sure there are easy-to-speak buttons, a live chat window, or phone number prominently displayed in a visible location on your website. This will make it easier for visitors to get in touch with us if they have a question or want to book a tour.

5. How to promote a ghost tour business website

1. Create a Concise, Engaging Homepage

It is essential that the homepage of your ghost tour business website should be concise, easy to read, and on point. Make sure to include a call-to-action for visitors to book a tour or sign up for your mailing list. Your homepage should also include a brief overview of your business, your tours, and why you are the perfect choice for a haunted experience.

2. Add Unique, Attention-Grabbing Visuals

Incorporate interesting visuals, such as chilling photos of the tour sites or locations, eery recordings, and visually appealing videos. Adding visuals to your website will keep visitors engaged and encourage them to explore more of your site.

3. Optimize for Search Engines

Optimizing your website for search engines is key for increasing website visibility and attracting visitors. Make sure to use the most relevant keywords related to your business, utilize SEO strategies and methods, and set up webmaster tools to track progress.

4. Start a Blog

Provide visitors with an immersive and interactive experience through a blog on your website. You can share stories and information about the paranormal and the attractions and locations you visit for the tour. Additionally, this blog can also be used to promote upcoming tours.

5. Utilize Social Media

Creating social media accounts for your business can help you to promote your ghost tours and website more effectively. Encourage visitors to visit your website and book a tour by posting engaging content, such as photos, stories, and upcoming events. Additionally, promoting your website and tours through social media ads is also a great way to reach a larger audience.

Website Content Ideas for ghost tour Businesses

Home Page

Welcome to our thrilling and captivating ghost tours. Unearth the mysteries tucked away in the oldest corners of the city as we explore hidden haunts and learn about the rich history surrounding us.

Our Tours

Explore a detailed summary of our different tours, each unique in their journey. Learn more about course length, locations, and the haunting stories behind each location. Tours may vary by season or region.

About Us

Discover the origins of our ghost tour business. With a love for history, storytelling, and all things supernatural, we perfect the blend of fright and delight to give our visitors a memorable experience.

Location Highlights

Learn more about the ghost-infused locations we visit during our tours. Each location has its own unique, chilling tales that promise to keep you at the edge of your seat all night.

Ghost Stories

Dive into the lore behind the ghosts we may encounter on our tours. Our extensive library of ghost stories and history provides a chilling and educational backdrop to the haunts we meticulously explore.

Customer Reviews

Check out rave reviews from our previous visitors! Our business thrives on your satisfaction and we always appreciate hearing back from those who've joined us on our ghostly escapades.

Contact Us

Want to book a tour or have any questions? Don't hesitate to get in touch! Our contact info and form are readily available for any inquiries or booking information.


If you have any questions about our tours, payments, group bookings, or special arrangements, look no further. Our FAQs cover commonly asked questions, ensuring you feel prepared and excited for your ghostly adventure.

Gift Shop

Remember your ghost tour forever with a haunting keepsake from our gift shop. From spooky t-shirts to miniature replicas of our haunted sites, there's something for everyone to remember their ghostly journey by.

Case Studies of Successful ghost tour Business Websites

Website Design & Creation for ghost tour website URL 1

Website Design & Creation for ghost tour website URL 2

Website Design & Creation for ghost tour website URL 3

Website Design & Creation for ghost tour website URL 4

Website Design & Creation for ghost tour website URL 5

1. Ghosts and Gravestones:

The Ghosts and Gravestones website uses appealing graphics and suspenseful language to create an intriguing atmosphere right away. The site utilizes HTML coding to provide clear navigation, enabling visitors to easily access tour information, times, and rates. The website also maintains successful SEO practices and high loading speed, inevitably leading to higher user engagement and conversion rates.

2. Haunted Walk:

Haunted Walk offers a custom-tailored, responsive layout with user-friendly navigation. Aside from its interactive tour booking feature, the webpage also incorporates video and photographic content, all optimally formatted using HTML. These elements establish an immersive user experience, while also improving its SEO ranking.

3. Ghost City Tours:

The Ghost City Tours website has utilized HTML to structure their content effectively, with a tantalizing header image and easy navigation. Their website is an excellent example of how HTML formatting can create a clear, user-intuitive layout that guides visitors from their initial visits to booking tickets and tours.

4. London Ghost Walk:

London Ghost Walk website leverages HTML to create a simple yet effective user interface. The site isn't overloaded with flashy graphics or videos. Instead, it focuses on providing clear, concise information about their tours in an easily navigable format. This minimal yet efficient use of HTML formatting indeed reflects on its success.

5. Ghost Tours of Harpers Ferry:

Despite its classic layout, this website effectively uses HTML to deliver what a customer needs - information and accessibility. The webpage layout has explicitly separated sections for 'Tour info,' 'Story & Pictures,' and 'Reservation,' thus assisting users in finding necessary details without hassle. Evidently, the use of HTML in organizing content plays a crucial role in its success.

Frequently Asked Questions (FAQs)

FAQ: Why do I need a professionally designed website for my ghost tour business?

A professionally designed website for your ghost tour business can establish your online presence, attract potential customers, and build credibility. At Avvale, we specialize in creating tailored websites that help businesses like yours stand out and succeed in the digital landscape.

FAQ: How long does it take to design and develop a ghost tour website?

The timeline for designing and developing a ghost tour website can vary based on your specific requirements. At Avvale, we work closely with our clients to create a customized project plan, ensuring timely delivery without compromising quality.

FAQ: Can you help with content creation for my ghost tour website?

Absolutely! Avvale offers comprehensive services that include content creation tailored to your ghost tour business. From engaging copywriting to compelling visuals, we ensure your website communicates your unique brand effectively.

FAQ: Will my ghost tour website be mobile-friendly and optimized for search engines?

Yes, Avvale places a strong emphasis on mobile responsiveness and SEO optimization. We ensure that your ghost tour website is accessible on all devices and ranks well on search engines, increasing your online visibility.

FAQ: What is the cost of designing and developing a ghost tour website with Avvale?

The cost of a ghost tour website varies based on factors like complexity, features, and customization. Avvale offers competitive pricing, and we can provide you with a personalized quote after discussing your specific needs.

FAQ: How do I maintain and update my ghost tour website after it's launched?

Avvale offers ongoing maintenance and support services to keep your ghost tour website up to date and secure. We make it easy for you to make content updates and provide assistance whenever you need it.

FAQ: Can I see examples of ghost tour websites Avvale has designed?

Certainly! Visit our portfolio page to see some of the stunning ghost tour websites we've created for our clients. We take pride in showcasing our successful projects as a testament to our expertise.

FAQ: How can I get started with Avvale's ghost tour website design services?

Getting started with Avvale is easy! Simply reach out to us through our contact page or request a consultation. We'll schedule a meeting to discuss your needs and provide you with a customized plan for your ghost tour website project.

FAQ: Do you offer e-commerce solutions for ghost tour websites?

Yes, Avvale can integrate e-commerce functionality into your ghost tour website, allowing you to sell products or services online. We'll ensure a secure and user-friendly shopping experience for your customers.

FAQ: What sets Avvale apart from other web design agencies for ghost tour businesses?

Avvale stands out thanks to our deep understanding of ghost tour industries, our commitment to client satisfaction, and our creative and technical expertise. We take a personalized approach to each project, ensuring your website reflects your brand and goals perfectly.