Wholesale Business Plan Template

How to start a Wholesale business plan template

Are you interested in starting your own wholesale Business?

If you're thinking of starting a wholesale business, there are a few things you need to know. First, you'll need to find the right suppliers. Second, you'll need to create a system for managing your inventory and orders. And third, you'll need to put together a marketing plan. In this section, we'll cover the basics of each of these three things. By the end, you should have a good understanding of what it takes to start a wholesale business. Let's get started!
Global Market Size
The wholesale industry is huge and growing rapidly. In the United States alone, the wholesale industry is worth over $5 trillion. And it's not just the US; the global wholesale industry is worth an estimated $20 trillion. So, if you're thinking about starting a wholesale business, you're certainly not alone. There are a few things you need to know before getting started in the wholesale business.
First, you need to understand the global market size. The wholesale industry is huge, but it's also very competitive. There are a lot of players in the market, so you need to make sure you have a niche that you can focus on.
Second, you need to understand the difference between wholesale and retail. Wholesale businesses sell products in bulk to other businesses, while retail businesses sell products to individual consumers. You need to decide which type of business you want to be before you get started.
Third, you need to have a solid business plan. This is especially important if you're looking for funding from investors. Your business plan should include your niche, your target market, your marketing strategy, and your financial projections.
Fourth, you need to find the right suppliers. This can be one of the most challenging parts of starting a wholesale business. You need to find suppliers who are reliable and who offer good quality products at competitive prices.
Last, but not least, you need to have patience. Starting a wholesale business can be a lot of work, and it may take some time before you start seeing results. But if you're persistent and you stay focused on your goals, you can be successful in the wholesale business.
Target Market
When you are starting a wholesale business, it is important to target the right market. You need to find a market that is willing to buy in bulk and at a discounted price. There are a few ways to find potential markets for your wholesale business. One way to find potential markets is to search online directories. These directories list businesses that sell products in bulk. Another way to find potential markets is to attend trade shows. Trade shows are events where manufacturers and wholesalers meet to sell their products. Once you have found potential markets, you need to research them further. You need to find out what products they are interested in and what prices they are willing to pay. You can do this by contacting the businesses directly or by searching online forums and message boards. After you have researched your potential markets, you need to decide which one is the best for your wholesale business. You need to consider the size of the market, the prices they are willing to pay, and the products they are interested in. Once you have chosen a target market, you need to start marketing your products to them. There are a few ways to market your products to your target market. You can send them direct mailings, you can advertise in trade publications, or you can set up a booth at trade shows. Whichever marketing method you choose, you need to make sure that your marketing is targeted toward your target market.
Business Model
The wholesale business model is simple: find a group of buyers who want what you’re selling, and then sell to them at a price that’s lower than what they would pay at retail. There are a few different ways to structure a wholesale business. The most common is to work with manufacturers or other distributors to buy products in bulk, and then sell those products to retailers. Other wholesalers buy products from retailers and then sell them to other businesses, or to consumers at a mark-up. In order to succeed as a wholesaler, you need to be able to find reliable suppliers, negotiate good prices, and build relationships with buyers. You also need to have a good understanding of the market for the products you’re selling, so that you can price your products competitively..
Competitive Landscape
As you research how to start a wholesale business, you'll quickly discover that the competitive landscape is diverse and dynamic. There are brick-and-mortar wholesalers, online wholesalers, dropshippers, and more. To be successful in this landscape, you'll need to understand your competition and find a niche that you can excel in. Brick-and-mortar wholesalers are the traditional businesses that sell products in bulk to retailers. These businesses usually have large warehouses and a wide selection of products. Online wholesalers are similar to brick-and-mortar wholesalers, but they sell products online instead of in physical stores. Dropshippers are online wholesalers who ship products directly to customers on behalf of retailers. To succeed as a wholesaler, you'll need to offer competitive prices and good customer service. You'll also need to find a niche that you can excel in. The competitive landscape for wholesale businesses is diverse and dynamic. There are brick-and-mortar wholesalers, online wholesalers, dropshippers, and more. To be successful, you'll need to understand your competition and find a niche that you can excel in.

Establishing Suppliers

When starting a wholesale business, it is essential to establish the right suppliers. Researching the available wholesale suppliers in your area and finding the best deals is key. To find the right suppliers, you should consider their reputation, cost, selection, delivery options, and customer service. Researching keywords such as “wholesale suppliers” can help you narrow down your search.

Setting Prices

Setting prices is a critical component of any wholesale business. Your pricing strategy should balance profitability with customer satisfaction. To determine what price points to set, you should consider your industry competitors, target market, and the cost of your product or service. Researching keywords such as “wholesale pricing strategy” can help you develop a pricing plan that works for you.

Product Distribution

Once you’ve established your suppliers and set your prices, it’s time to determine how you will distribute your products. You should consider both traditional methods (retail stores) and online channels (websites). Researching keywords such as “wholesale distribution channels” can help guide you in selecting the best distribution methods for your business.

Legal Considerations

Before starting a wholesale business, it’s important to understand the legal requirements for operating in your area. You may need to register for business licenses or permits, or comply with specific regulations regarding taxation and employee compensation. Researching keywords such as “wholesale business regulations” can help you understand the legal requirements for operating a wholesale business.

Financial Plan

Creating a financial plan is an essential step when starting a wholesale business. You should develop a budget and financial projections based on your expected expenses and income. Your financial plan should include both short-term goals (such as cash flow management) and long-term goals (such as expanding your product line). Researching keywords such as “wholesale financial projections” can help you create a comprehensive financial plan for your business.

Managing Cash Flow

Managing cash flow is an important part of running a successful wholesale business. You should create systems to track income and expenses on a regular basis to ensure that there are no unexpected surprises or cash shortages. Researching keywords such as “wholesale cash flow management” can help you develop effective cash flow strategies that work for your business.

Marketing Strategy

Developing an effective marketing strategy is critical when starting a wholesale business. You should determine which marketing channels will be most effective in reaching potential customers, such as email campaigns or social media campaigns. Researching keywords such as “wholesale marketing plans” can help you create an effective marketing strategy for your business.

Financial Help and Support

When starting a wholesale business, it is important to identify resources that can provide financial assistance or advice when needed. Government grants may be available in some areas to assist with start-up costs or other expenses associated with running a business. Researching keywords such as “wholesale financial assistance” can help you identify potential sources of financial aid or advice when needed..
If you're thinking about starting a wholesale business, there are a few key things to keep in mind. First, you'll need to find the right suppliers who are willing to work with you. Second, you'll need to create a strong marketing strategy to reach your target market. And finally, you'll need to have the right business infrastructure in place to support your growth. By following these tips, you'll be on your way to success in the wholesale business world.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at info@avvale.co.uk . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect wholesale business plan, fill out the form below and download our wholesale business plan template. The template is a word document that can be edited to include information about your wholesale business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your wholesale Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the wholesale industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your wholesale business. We would also be happy to create a bespoke wholesale business plan for your wholesale business including a 5-year financial forecast to ensure the success of your wholesale business and raise capital from investors to start your wholesale business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.

Wholesale Business Plan Template FAQs

What is a business plan for a/an Wholesale business?

A business plan for a wholesale business is a comprehensive document that outlines the goals, strategies, and financial projections for a wholesale company. It provides a roadmap for running and growing the business, while also serving as a tool to attract investors or secure financing. The plan typically includes sections such as an executive summary, company overview, market analysis, product and service description, marketing and sales strategies, operational details, management and organizational structure, financial projections, and risk assessment. It is essential for guiding the decision-making process, setting targets, and ensuring the long-term success of the wholesale business.

How to customize the business plan template for a Wholesale business?

To customize the business plan template for a Wholesale business, follow these steps:

1. Gather relevant information: Collect data about your Wholesale business, such as your mission statement, target market, products or services offered, pricing strategies, marketing plans, and financial projections. This information will help you tailor the template to your specific needs.

2. Review the template: Carefully go through the business plan template to understand its structure and sections. Familiarize yourself with the content already included, such as the executive summary, company description, market analysis, and financial plan.

3. Modify the executive summary: Start by customizing the executive summary to provide a brief overview of your Wholesale business. Highlight the unique aspects and competitive advantages that set your business apart from others.

4. Edit the company description: Update the company description section to provide details about your Wholesale business. Include information about your company's history, vision, mission, and values. Tailor the content to reflect your business's goals and objectives.

5. Adapt the market analysis: Customize the market analysis section to showcase your understanding of the Wholesale industry. Include information about your target market, competitors, market trends, and any relevant industry research. Highlight your competitive edge and how you plan to capitalize on market opportunities.

6. Adjust the products/services section: Modify this section to describe the specific products or services your Wholesale business offers. Provide details about their features, benefits, and pricing. Emphasize how your offerings meet the needs of your target market.

What financial information should be included in a Wholesale business plan?

In a Wholesale business plan, the following financial information should be included:

1. Start-up Costs: Outline the estimated costs required to start the wholesale business. This can include expenses such as lease or purchase of warehouse space, equipment, initial inventory, licenses, permits, legal fees, marketing, and hiring employees.

2. Sales Forecast: Provide a detailed projection of your expected sales over a specific period, usually for the first three years. This can be based on market research, industry trends, and potential customers. Include monthly, quarterly, and annual sales estimates.

3. Cost of Goods Sold (COGS): Calculate the direct costs associated with producing or purchasing the products you sell. This includes the cost of inventory, shipping, packaging, and any other costs directly related to delivering your products to customers.

4. Pricing Strategy: Explain how you will set prices for your wholesale products. Consider factors such as competition, market demand, product quality, and desired profit margins. Your pricing strategy should ensure that your business remains competitive while generating sufficient profit.

5. Operating Expenses: Detail all the ongoing expenses required to run your wholesale business. This can include rent, utilities, insurance, salaries, marketing, distribution costs, transportation, and any other expenses specific to your operations. Be as comprehensive as possible.

6. Cash Flow Analysis: Provide a thorough analysis of your projected cash inflows and outflows. This will help you understand your business's ability to generate sufficient cash to cover expenses, repay loans, and remain

Are there industry-specific considerations in the Wholesale business plan template?

Yes, there are industry-specific considerations in the Wholesale business plan template. The template is designed to cater to various wholesale industries, such as electronics, clothing, food and beverage, automotive, and more. It includes sections and financial projections that are relevant to these specific industries, allowing you to customize the plan to meet the unique needs and requirements of your wholesale business. Additionally, the template incorporates industry-specific market research and analysis, competitor analysis, and marketing strategies to ensure that you address the specific challenges and opportunities in your chosen industry.

How to conduct market research for a Wholesale business plan?

To conduct market research for a Wholesale business plan, follow these steps:

1. Define your target market: Determine the specific industry or niche you will be targeting with your wholesale business. Identify the characteristics of your ideal customers, such as their demographics, geographic location, and purchasing behavior.

2. Identify competitors: Research and analyze your potential competitors in the wholesale market. Assess their strengths, weaknesses, pricing strategies, distribution channels, and customer base. This will help you understand the competitive landscape and find ways to differentiate your business.

3. Analyze industry trends: Stay updated on the latest trends and developments in the wholesale industry. Consider factors such as market growth, emerging technologies, changing customer preferences, and regulatory changes. This will help you adapt your business plan to meet evolving market demands.

4. Conduct customer surveys and interviews: Gather feedback from potential customers to understand their needs, preferences, and pain points. Use online surveys, focus groups, or one-on-one interviews to gather valuable insights. This will help you tailor your wholesale offerings to meet customer expectations.

5. Utilize market research reports: Access market research reports specific to your industry. These reports provide valuable data on market size, growth rates, customer segments, and competitive analysis. They can provide a solid foundation for your business plan and help you make informed decisions.

6. Analyze pricing strategies: Determine the pricing models and strategies used by competitors in the wholesale market. Evaluate the cost structure of your business, including procurement, storage, logistics, and

What are the common challenges when creating a business plan for a Wholesale business?

When creating a business plan for a Wholesale business, you may encounter various challenges. Some common challenges include:

1. Identifying the target market: Determining the specific customer segment or industry you want to target can be challenging. Wholesale businesses often cater to a wide range of customers, so it's essential to define your target market and understand their needs, preferences, and purchasing behaviors.

2. Conducting market research: Gathering accurate and up-to-date market data can be difficult. Wholesale businesses operate within a dynamic market environment, and understanding market trends, competition, and potential demand is crucial. Thorough research is necessary to make informed decisions and develop effective strategies.

3. Forecasting demand and inventory management: Estimating the demand for your products and managing inventory can be complex. Wholesale businesses need to strike a balance between maintaining sufficient stock levels to meet customer demands while avoiding excess inventory and associated costs. Accurate demand forecasting and robust inventory management are critical for success.

4. Pricing strategies: Determining the right pricing strategy is another challenge. Wholesale businesses must consider factors like production costs, competitor pricing, market demand, and customer expectations. Finding the optimal pricing model that ensures profitability while remaining competitive can be tricky.

5. Developing a distribution and logistics plan: For wholesale businesses, efficient distribution and logistics are vital. Determining the most cost-effective and timely methods to transport products from suppliers to customers can be challenging. Developing a well-structured and effective distribution plan is crucial to ensure smooth operations.

6. Financial planning

How often should I update my Wholesale business plan?

It is recommended to update your Wholesale business plan at least once a year or whenever there are significant changes in your business environment. This could include changes in market conditions, industry trends, competition, or internal factors such as new product lines, expansion plans, or financial goals. Regularly reviewing and updating your business plan ensures that it remains relevant, accurate, and aligned with your current business objectives. Additionally, it allows you to assess and adapt your strategies to stay competitive in the market and achieve long-term success.

Can I use the business plan template for seeking funding for a Wholesale business?

Yes, you can definitely use the business plan template for seeking funding for a Wholesale business. The template will provide you with a comprehensive and professional document that outlines your business concept, market analysis, financial projections, and strategies for success. This will help potential investors or lenders understand the potential of your Wholesale business and evaluate the risks and potential returns. However, it's important to customize the template to fit your specific Wholesale business model, market, and goals to make it more compelling for potential investors or lenders.

What legal considerations are there in a Wholesale business plan?

When creating a Wholesale business plan, there are several legal considerations that should be addressed. These considerations may vary depending on the specific nature of your business and the jurisdiction in which you operate. Here are some common legal considerations to keep in mind:

1. Business Entity: Determine the appropriate legal structure for your Wholesale business, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal implications, including personal liability, taxation, and governance requirements.

2. Licensing and Permits: Research and obtain any necessary licenses and permits required to operate a Wholesale business in your jurisdiction. This may include a general business license, sales tax permit, or any industry-specific licenses.

3. Compliance with Regulations: Wholesale businesses may be subject to various regulations, such as consumer protection laws, product safety regulations, fair trade practices, or environmental guidelines. Ensure compliance with these regulations and incorporate them into your business plan.

4. Contracts and Agreements: Identify and address key contracts and agreements that are essential to your Wholesale business model. This may include supplier agreements, distribution contracts, purchase agreements, or terms and conditions for customers. Ensure that these contracts are legally sound and protect your business interests.

5. Intellectual Property: Consider any intellectual property considerations in your Wholesale business plan. If you have unique product designs, trademarks, patents, or copyrights, outline your strategy for protecting and enforcing these rights.

6. Employment Laws: If you plan to hire employees, familiarize yourself with applicable