Custom marketing plans built by Avvale strategists
If you need a marketing plan ready to execute - not a generic template - the Bespoke Marketing Plan is the fully consultant-built strategy our team produces for funded startups, growing small businesses and brands repositioning for scale.
Includes positioning, channel strategy, budget allocation, 12-month calendar and KPI framework - all tailored to your business and ready for your team or agency to execute.
What's Included
Every engagement delivers concrete artefacts you can use immediately.
- Strategic marketing plan document (25-40 pages)
- Positioning and ICP definition based on research
- Channel strategy with budget allocation by month
- 12-month editorial and campaign calendar
- KPI framework with monthly review template
- Agency brief if you plan to outsource execution
- One round of stakeholder presentation
How It Works
- Kickoff call. 60-minute scoping covering business, audience, current state and goals.
- Research and strategy. Avvale strategists analyse your category, competitors and customer data over 2-3 weeks.
- Plan delivery and walkthrough. Receive the written plan plus a 60-minute walkthrough session with the lead strategist.
Who This Is For
- Funded startups deciding where to deploy marketing budget
- Existing businesses repositioning for scale
- Founders briefing an agency and wanting an in-house plan
- Marketing managers building a multi-quarter plan
Timeline & Delivery
- Format: Designed PDF + editable Word + Excel calendar
- Delivery: 2-3 weeks
- Length: 25-40 pages
- Includes: 1-hour walkthrough call with strategist
Frequently Asked Questions
How is this different from the AI Marketing Plan Generator?
Generator = AI-built first draft, free. Bespoke = consultant-built, researched, designed. Use the generator for fast iteration; use bespoke when you are deploying real budget.
Will Avvale execute the plan?
We can - through our Social Powerhouse Package and related execution services. Or we can deliver the plan for your team or agency to execute.
How long is the plan good for?
12 months as written. Most clients commission a refresh annually.
Does the plan include paid ads strategy?
Yes - paid acquisition is one of the channel layers. The plan covers budget, channel mix and creative direction; agency execution is separate.
How is this different from Strategy-Only Marketing Plan?
Strategy-Only is a lighter, faster engagement (~1 week) covering strategy. Bespoke is the fuller plan including calendar, KPIs and execution-ready briefs.
Built by Avvale Consulting
Avvale Consulting has helped 300+ founders across 30+ countries raise capital, win grants and grow their businesses since 2015. Every engagement is delivered by consultants with operating experience in your category - not generalist freelancers.
You Might Also Like
- AI Marketing Plan Generator
- Strategy-Only Marketing Plan
- Bespoke Business Plan
- AI-Powered Industry Specific Marketing Plan
Get a marketing plan you can actually execute. Click Add to Cart now.