Industry-specific market needs analysis
Most founders build for the customer they imagine, not the customer who actually buys. The Market Needs Analysis report is a researched assessment of your industry's actual customer pain points, demand drivers and unmet needs - the foundation for product and GTM decisions.
Used by founders to focus product roadmaps, sharpen positioning and justify investment cases. Delivered in 5 business days.
What's Included
Every engagement delivers concrete artefacts you can use immediately.
- Customer pain point analysis with primary and secondary sources
- Demand drivers shaping your industry
- Unmet needs identified through gap research
- Customer journey mapping across awareness, consideration, decision stages
- Voice of customer quotes from review platforms, forums and industry surveys
- Strategic recommendations tied to needs identified
How It Works
- Tell us your industry and business. Industry field on this page at checkout.
- We research. Avvale consultants analyse customer review platforms, industry surveys, Reddit, social listening data and primary sources.
- You receive the report. Delivered in 5 business days as a sourced Word and PDF document.
Who This Is For
- Founders validating a new product direction
- Existing operators sharpening positioning
- Investors performing market diligence
- Product managers prioritising feature roadmaps
Timeline & Delivery
- Format: Word + PDF, fully sourced
- Delivery: 5 business days
- Length: 8-15 pages
- Sources: All claims cited
Frequently Asked Questions
How is market needs analysis different from a customer survey?
A survey asks your existing audience. Market needs analysis covers your entire industry - including the customers you have not yet reached - by aggregating multiple sources.
Can this report inform a product roadmap?
Yes - many founders use the unmet needs section to prioritise the next 12 months of product development.
Will the report include actual customer quotes?
Yes - direct voice-of-customer quotes from public sources are included to ground the analysis in real customer language.
Which industries do you cover?
All industries. Avvale has produced market needs reports for SaaS, healthcare, consumer brands, professional services and 50+ other categories.
How is this different from the Premium Market Research Report?
Market Needs focuses specifically on customer pain and demand. The Premium report bundles needs with sizing, trends, competitors and PESTLE for a complete picture.
Built by Avvale Consulting
Avvale Consulting has helped 300+ founders across 30+ countries raise capital, win grants and grow their businesses since 2015. Every engagement is delivered by consultants with operating experience in your category - not generalist freelancers.
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Understand what your market actually needs. Click Add to Cart to order.