Strategic marketing plan without the full-service price tag
Sometimes you do not need an execution-ready plan with calendars and briefs - you need the strategic clarity above it. The Strategy-Only Marketing Plan is the focused strategic engagement covering positioning, ICP, channel selection and 12-week roadmap.
Used by founders making channel selection decisions, repositioning, or briefing an internal team to build the execution layer.
What's Included
Every engagement delivers concrete artefacts you can use immediately.
- Positioning statement and category framing
- Ideal Customer Profile with demographic and behavioural detail
- Channel selection: recommended 2-4 channels with reasoning
- Budget allocation framework
- KPI framework: 5-7 metrics to track
- 12-week strategic roadmap
- One 60-minute walkthrough call with the strategist
How It Works
- Kickoff call. 60-minute scoping covering business, audience, current state and goals.
- We build the strategy. Avvale strategists produce the strategic plan over 5-7 business days.
- Plan delivery and walkthrough. Receive the document plus a 60-minute walkthrough with the strategist.
Who This Is For
- Founders making first marketing channel selection
- Operators repositioning for a new audience
- Marketing managers building their internal plan from a strategic base
- Anyone needing strategic clarity before committing budget
Timeline & Delivery
- Format: PDF + Word document
- Delivery: 5-7 business days
- Length: 15-25 pages
- Includes: 60-minute walkthrough call
Frequently Asked Questions
How is this different from the Bespoke Marketing Plan?
Strategy-Only is the strategic layer - positioning, channels, KPIs. Bespoke includes those PLUS execution layer (calendar, briefs, creative direction). Strategy-Only is faster and cheaper.
Can I upgrade to Bespoke later?
Yes - we credit the Strategy-Only fee against a Bespoke engagement within 90 days.
Does the strategy include paid ads recommendations?
Yes - channel selection includes paid acquisition where relevant, with budget allocation suggestions.
Will the strategy work for a B2B business?
Yes - B2B-specific frameworks are used where applicable, including account-based marketing and long-cycle sales.
Who delivers the strategy?
An Avvale senior strategist with category experience matched to your business.
Built by Avvale Consulting
Avvale Consulting has helped 300+ founders across 30+ countries raise capital, win grants and grow their businesses since 2015. Every engagement is delivered by consultants with operating experience in your category - not generalist freelancers.
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