Jan 06, 2026

AI-powered beauty tech

Introduction:
Yuty is an AI-powered beauty-tech platform built on a simple yet transformative belief: beauty is individual. Designed to address the long-standing lack of diversity, inclusion, and transparency in the global beauty industry, Yuty provides personalized beauty routines and curated product recommendations using biometric AI trained on thousands of data points. With a focus on underserved audiences particularly Black, Asian, and multicultural consumers. Yuty aims to redefine the way people discover, choose, and purchase beauty products.

Problem:
A One Size Fits All Beauty Industry That Serves Few

Yuty’s pitch deck highlights several systemic issues:

1. Lack of Diversity & Inclusion

A large portion of consumers feel unseen by mainstream beauty brands.
A striking statistic featured prominently in the deck shows that 70% of Black and Asian women do not feel catered to by high-street retailers. Consumers with disabilities and specialized skin needs face further marginalization.

2. Widespread Misinformation

Social media influencers many without scientific expertise drive trends and routines that are often inaccurate or harmful. This creates confusion, distrust, and poor skin health outcomes.

3. Trial-and-Error Product Selection

With millions of products on the market and no universal suitability, consumers waste money, time, and effort testing products that do not work.
The result: frustration, financial loss, and a fragmented shopping experience.

The beauty market is large, fast-growing, and increasingly digital, yet its foundational discovery pathways remain deeply imperfect.

Solution:

Yuty introduces a highly personalized, AI-driven beauty experience built for inclusivity, accuracy, and accessibility.

1. Biometric AI-Powered Personalization

Using a selfie and user inputs spanning genetics, lifestyle, environment, and preferences, Yuty’s patent-pending AI generates bespoke beauty routines tailored to each individual.

2. Free-to-Use AI Recommender

Yuty democratizes beauty education by making the entire personalization experience free for users.

3. Expert-Curated Marketplace

The platform offers a curated selection of 80+ sustainable, inclusive, and science-backed brands, featuring:

• Natural and organic formulations

• Environmentally responsible packaging

• Inclusive shade ranges and product lines

4. One-Stop Beauty Ecosystem

From personalized routines to ethically sourced products, Yuty provides an end-to-end discovery and shopping experience.

Challenge:

To secure Series A funding, Yuty needed a pitch deck that clearly articulated:

• The urgency of solving the diversity and misinformation crisis in beauty

• The sophistication and defensibility of its biometric AI technology

• Its market positioning at the intersection of inclusivity, sustainability, and personalization

• Historical achievements, including patents, product development milestones, and advisory board strength

• A robust financial trajectory showcasing revenue ramp-up from low six figures to over £16M by Year 3

• Use of funds anchored in expanding technology, staffing, branding, and marketing

Investors needed confidence that Yuty could scale both its product and its marketplace while maintaining ethical and scientific grounding.

How We Helped:

We transformed Yuty’s data, product features, and strategic roadmap into a well-structured, investor-ready narrative:

• Narrative Development: Positioned Yuty as a pioneer solving one of beauty’s largest structural gaps lack of inclusion and evidence-based recommendations.

• Market Framing: Emphasized the global beauty market’s trajectory toward £716B by 2025 and the shift to digital-first discovery.

• Visual Storytelling: Simplified complex workflows such as the biometric AI process, the personalized routine creation, and curated product journey.

• Competitive Positioning: Illustrated Yuty’s placement as an inclusive and sustainable alternative to competitors across primary, secondary, and tertiary beauty-tech segments.

• Historical Achievements Timeline: Highlighted over three years of R&D, patents (system and hardware), development partnerships, and completed platforms across web, iOS, Android, and live-stream tech.

• Financial Modelling: Presented a clear revenue model based on marketplace GMV fees (25%), strong AOV (£113.09), and rapid organic user growth.

• Go-To-Market Strategy: Detailed a multi-pronged strategy across AI-driven funnels, curated brand partnerships, and diversity focused demographic targeting.

Impact:

• Elevated Investor Confidence: The final deck clearly communicates technological strength, market opportunity, and the credibility of its leadership and advisory team including experts from Rimmel, Net-a-Porter, CNN, and Stella McCartney.

• Stronger Value Proposition: Yuty emerges as both a beauty-tech platform and a mission driven brand, with an offering that spans personalization, ethical curation, and community education.

• Clear Commercial Traction: With zero marketing expenditure since MVP launch, the platform has already recorded 36,700+ organic website views a strong indicator of brand pull.

• Compelling Financial Story: Financial projections demonstrate rapid scaling potential with EBITDA exceeding £14M by Year 3.

• Strategic Clarity: Investors can clearly see how new capital will fund recruitment, further technology development, and brand building.

Conclusion:

Yuty represents a transformative shift in beauty tech driven by AI, rooted in inclusion, and aligned with sustainability. By reframing the narrative, structuring the market opportunity, and clarifying the financial and operational roadmap, we helped Yuty present a compelling investment case ready for Series A discussions. As a trusted partner, we are proud to support their mission of redefining beauty discovery and empowering underserved consumers through intelligent, personalized solutions.