About Ballpark Storage LP

Ballpark Storage LP was developed as a premium self-storage concept positioned beneath the concourse level of the newly developed Myshak Metro Ball Park in Spruce Grove, Alberta. The business was designed as a modern Class A facility offering secure, climate-controlled storage with interior access, automated systems, and ground-level loading bays at both ends of the stadium structure.

What made the project different was its integration into the wider Ballpark District. Rather than operating as a standalone storage site, the facility was positioned as part of a 65-acre mixed-use district with sports, residential, commercial, and entertainment activity helping support visibility and long-term demand.

Building a Better Self-Storage Offer in an Undersupplied Market

The key challenge was not just describing a storage facility. The business needed a plan that clearly showed why this concept worked commercially: why the local market could support it, how the district strengthened the offer, what the customer proposition looked like, how the unit mix translated into revenue, and why the facility could compete against older or less differentiated alternatives.

How We Built the Plan for Ballpark Storage LP

Avvale helped structure the project into a clearer investment and operating case. We positioned Ballpark Storage LP not as a generic real estate venture, but as a self-storage development with a strong place-based advantage, modern Class A characteristics, and a differentiated customer experience rooted in convenience, security, and accessibility.

We also strengthened the demand story. The plan combined top-down market sizing with more useful local analysis, showing Canadian and Alberta market growth while highlighting the supply gap in the Spruce Grove trade area. The document tied that gap to population growth, income levels, housing trends, e-commerce influence, and demographic patterns that align with self-storage demand.

From there, we translated the concept into a clearer commercial model, including facility characteristics, revenue channels, operating efficiencies, customer acquisition strategy, competitor benchmarking, and a long-range capital and valuation framework.

A Business Plan Built Around Facility Economics, Location Logic, and Scale

The final plan covered the executive summary, industry overview, local market demand and supply, trade-area demographics, district positioning, facility characteristics, SWOT analysis, management team, operating plan, cost maturation, revenue channels, unit mix, competitor analysis, marketing strategy, capital requirements, assumptions, revenue forecast, projected profit and loss, projected cash flow, projected balance sheet, valuation, and sensitivity analysis.

One of the strongest parts of the deliverable was that it moved beyond high-level real estate language and made the economics concrete. The plan detailed a unit mix of 611 storage units, average concluded monthly rent of $213.33, and projected monthly gross income of $121,450 at full mix, giving stakeholders a much clearer view of how the facility could perform operationally.

A Stronger Investment Case for a Differentiated Storage Asset

The completed plan gave Ballpark Storage LP a clearer way to explain the project to investors and stakeholders. Instead of sounding like a generic storage concept, the final document positioned it as a differentiated Class A self-storage asset in a growing and still underserved trade area, supported by strong district integration, modern design, and a more defensible customer proposition.

The financial work also gave the project a clearer capital story. The plan set out a total requirement of $16 million, along with projected market value at reversion of more than $23 million by Year 10 and more than $26 million by Year 15. That gave the concept a stronger investment narrative than a simple cost summary alone.

Development-Led Businesses Need More Than a Generic Property Summary

For projects like this, the value is in showing how the concept works commercially: why the location matters, what the local demand looks like, how the facility earns revenue, what differentiates it, and how the capital structure translates into long-term value. This case study is much stronger when it reflects those specifics instead of defaulting to broad real estate language.