Case Study - Football App

Football has one of the strongest markets in the United Kingdom, with a world-class Football League (Barclays Premier League) and football teams famous all around the globe. Over the past five years, the leisure sport industry has benefited from rising health awareness and the growing popularity of Premier League football.

We were ecstatic to be approached by a company enabling people to rent out spaces to conduct sports activities. They approached us regarding consultancy after they had faced multiple rejections when trying to secure funding and investments for their business. To understand the core problem, we conducted research based on the following elements:

• Market Size & Trends
• Competitor Analysis
• SWOT Analysis
• PESTLE Analysis
• Consumer Analysis

The SWOT Analysis helped us see that the opportunities for the business were huge as there is a large market to tap into. This might also pave way for other sports such as Basketball, Cricket, Tennis in the future. Leveraging this might also help them stand strong in the face of threats as well such as operating in a saturated market, competitors with a good brand image and a loyal customer base, Increasing security risks, etc

The trends in the market suggested that with the growing need for Physical Activities, football is one of the fastest growing sports in the world. The Competitor Analysis helped us clearly look at the services available in the market already and what is it that these companies are lacking or winning at and what competitive advantage can be gained over them. It was seen that most competitors were doing great at the concept and ideation level of the business but lacked at devising satisfying User interfaces or easy-to-use payment and top-up systems. It was seen that through picking a specific niche for the business and gaining command over the technological ease of use, employing simple procedures an advantageous position for business can be created.

The key problem area was discovered to be the business’s multi-faceted approach towards the services provided. They were focusing on too many sports activities and trying to tie them all together into specific services. Through extensive research, we helped them pick a high-density area to serve, mainly focussing on one sport such as football initially. The storytelling and narrative of their pitch deck was improved to be much more attractive to investors and Avvale also helped them pick out their serviceable obtainable market along with the indication of the total market across the UK.