A Guide to Social Media for Board Game Cafe Businesses

How to start Board Game Cafe  on social media


In today’s interconnected world, it is becoming increasingly important for all businesses, regardless of their field, to use social media. Board game café startups are no exception. Social media provides an incredible platform for connecting with customers, increasing brand visibility, and promoting your products and services. While the use of social media can seem intimidating at first, investing time and resources into managing your social media presence can pay dividends for your business, helping you get ahead of the competition.

The Benefits of Using Social Media for Board Game Café Startups

Social media allows board game cafe startups to stay connected with their customers in ways that other marketing techniques cannot provide. With social media, businesses can establish a consistent presence in the minds of their customers by actively engaging with them and providing updates about specials, events, and other news. Social media also allows businesses to increase brand recognition, as customers will be more likely to remember their brand when they see posts on their newsfeed.

Tips for Managing Social Media for Board Game Cafe Startups

When it comes to managing your board game café startup’s social media presence, there are several tips that will help you be successful. To start, begin by creating a plan for how you plan to use social media. Are you going to focus more on engaging with customers or on promoting your business? Once you have a plan of action in mind, make sure to post regularly and be consistent with your brand’s messaging. Additionally, using visuals such as photos, videos, and infographics can help to make your posts more engaging and memorable.


The use of social media is integral to the success of any business, especially board game cafe startups. Social media provides an incredible platform for connecting with customers, increasing brand visibility, and promoting your business. By leveraging social media effectively, businesses can stay one step ahead of the competition and make a lasting impact with their target audience.

Why is social media marketing important for board game cafe businesses?

Social media marketing is an important and valuable part of any business’s marketing strategy, and board game cafe businesses are no different. As board games become increasingly popular, more and more cafe businesses are popping up, and they all need a way to stand out in a crowded market. Social media is a great way to reach out to potential customers and engage with them, and it’s also an excellent platform to showcase your product. Here are some of the reasons why social media marketing is essential for board game cafe businesses.

Increased Awareness

Social media is an invaluable tool for spreading the word about your board game cafe business. Through the use of platforms like Facebook, Twitter, and Instagram, you can reach a wide audience and let them know about your business and what makes it special. This helps you build an audience, increase awareness of your products, and drive more traffic to your cafe.

Engaging with Customers

Social media is also a great way to connect with your customers and get their feedback. By running polls and engaging with comments, you can find out what your customers like and don’t like about your business, and you can use this feedback to make changes and improvements to ensure your customers are always satisfied.

Providing Promotions and Discounts

Social media is a great platform to offer promotions and discounts to your customers. You can use platforms like Facebook and Twitter to announce new deals and advertise special offers, which can help draw in more customers.

Expanding Reach

Finally, social media is an excellent way to expand your reach and build relationships with influencers and other cafe businesses. This can help you get more exposure for your business and build relationships with people who can help promote your cafe.

Which social media channels are the most important for board game cafe businesses?



Facebook is a great choice for board game café businesses. With its large user base and the ability to target certain demographic groups, businesses can easily find customers and build a strong online presence.


Twitter is another popular option for board game café businesses, as they can engage with customers, advertise their services, and answer customer queries quickly and easily.


Instagram is optimal for showcasing a board game café’s atmosphere and space, along with pictures of their food, drinks, and board games. It helps the business build an online presence and draw in new customers.


YouTube can be used to create customer testimonials and other videos to promote the business. It’s another excellent way to gain more online visibility and reach a larger audience.


Yelp is an online business review website where customers can also leave ratings and reviews. It’s an excellent way for a board game café business to collect feedback and gain online exposure.

What goes into a successful board game cafe business social media post?

Visual Content:

When it comes to a successful social media post for board game cafe businesses, visuals should be the first priority. Photos, videos, or GIFs that show off the atmosphere of the cafe and capture how customers are enjoying their time are essential for successful social media posts. Posts should also include professional quality images of the cafe and its food and drinks, as well as the different board games they offer.


The copy for the post should be engaging, creative, and appeal to board game lovers. If the post is highlighting a new cafe feature, talk about why it's exciting and how customers can make the most of it. Advertising a special event or promotion? Explain what it's about, when it's happening, and how customers can get involved. Additionally, don't forget to tell customers to follow the cafe's social media account so they don't miss out on future updates.

Call to Action:

It's important to include a call to action at the end of the post. Maybe it's a message for customers to make a reservation or stop in for a visit, or a prompt to check out a new recipe or promotion. Including a call to action encourages customers to engage with the post and take action by visiting the cafe or learning more about what it has to offer.

Social Media Post content ideas for board game cafe Businesses

New Arrivals in our Board Game Collection

Exciting news, board game enthusiasts! We've just introduced new games in our collection. Check our website and find out which games you'd like to conquer next. Come over this weekend and challenge your friends!

Geek Trivia Night

Join us for our themed trivia night this Friday! Test your board game knowledge and stand a chance to win a free gaming session. Don’t miss out on this fun-filled night of quiz questions and camaraderie. #GeekTriviaNight

Guest's Game Pick of the Week

Each Monday, we will feature a ‘Guest's Game Pick of the Week’. It could be YOU sharing your favorite board game and why you love it. DM us your entries and look out for your game review on our page! #GamePickOfTheWeek

Cafe Board Games Tournament

It's about to get competitive! Our first Board Game Tournament of the month is happening this weekend. Prepare for battles, strategy, and lots of fun. Interested in participating? Sign up today! #BoardGameTournament

Sneak Peek into our Kitchen

While you're busy defeating your friends in board games, our kitchen staff is busy creating delicious snacks for you. Check out our website for sneak peeks into this week's special menu. #KitchenDiaries

Throwback Thursday – Classic Board Games

In celebration of Throwback Thursday, we're pulling out all the classic board games! Head over to our cafe to relive childhood memories with these nostalgic games. #TBT

Remember, consistency is key in social media. Engage with your followers, respond to their comments, and most importantly, make your posts interactive and fun.

Example Instagram handles of successful board game cafe Businesses

Social Media Strategy for board game cafe websites 3

Social Media Strategy for board game cafe websites 41. Snakes & Lattes (@snakesandlattes)

Social Media Strategy for board game cafe websites 1

Snakes & Lattes seem to have cracked the code for social media success. They have an excellent use of high-quality, colorful images to draw in the viewers' attention. Human involvement in their photos creates a narrative and spark curiosity about the experience they provide - this is what makes their social media strategy exceptional. Their frequent posts keep them at the top of their followers' feeds, and they excel at engaging with their followers in the comments.

2. Draughts London (@draughtslondon)

Social Media Strategy for board game cafe websites 2

Draughts London demonstrates its success with a good mix of product shots, customer interactions, and behind-the-scenes content. They strike a perfect balance between showcasing their extensive board game collection and the ambience of the café, which gives potential visitors a clear idea of what to expect. Customers’ reviews and ratings are also shared, which works to build trust and encourage potential customers.

3. The Loft Board Game Lounge (@theloftottawa)

The Loft Board Game Lounge uses a vibrant, clean aesthetic that's pleasing to the eye. They’re good at highlighting their food and drinks along with the games, showing that they offer more than just board games. They also create a sense of community, often sharing images of customers enjoying their time at the lounge.

4. The Uncommons (@uncommonsnyc)

A board game café based in New York City, the Uncommons keeps its Instagram feed playful, attractive and updated. They are prolific in their posting, especially when it comes to new game arrivals and events. This approach helps create hype and anticipation among their followers which helps drive footfall to the café.

5. Game Häus Cafe (@gamehauscafe)

Game Häus Cafe excels by showcasing their diverse collection of games and mouth-watering food offerings. Notably, they post regularly about the unique games they offer, which not only advertises their products but also serves as a handy guide for those interested in board games. They make great use of Instagram stories to share reviews, repost customers’ experiences and promoting special offers and events.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my board game cafe business?

Social media management is essential for board game cafe Businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my board game cafe business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your board game cafe business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my board game cafe social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for board game cafe Businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my board game cafe business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your board game cafe business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my board game cafe business?

Yes, Avvale offers social media advertising services to help boost your board game cafe business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my board game cafe business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your board game cafe business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for board game cafe Businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my board game cafe business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your board game cafe business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for board game cafe Businesses?

Avvale stands out thanks to our deep understanding of board game cafe industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your board game cafe business thrive in the digital landscape.

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