How to Start a Board Game Cafe Business

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How to start a board game cafe business

A board game cafe is a great way to get people together to have fun and relax. But before you can open your doors, there are a few things you need to do to get started. Here's a quick guide on how to start a board game cafe business.
1. Decide on a concept and name for your cafe. This will be the foundation of your business, so choose something that you're passionate about and that will appeal to your target customers.
2. Find a suitable location for your cafe. It should be centrally located and easily accessible by public transport.
3. Create a business plan. This will help you map out the financial side of your business and set some goals to work towards.
4. Raise the necessary funds to start your cafe. This may involve getting a loan, investing your own money, or crowdfunding.
5. Once you have the finances in place, it's time to start setting up your cafe. This includes everything from finding the right premises to stocking it with games and furniture.
6. Start promoting your cafe before it opens. Create a website and social media accounts, and start spreading the word about your business. 
Business Plan
If you're thinking about starting a board game cafe, the first thing you need to do is create a business plan. This will help you figure out how much money you need to start your business, what your costs will be, and how you'll make a profit. To start, you'll need to research the board game cafe industry. Look at other similar businesses and see what they're doing right (and wrong). This will help you create a unique selling proposition for your own cafe. Next, you'll need to create a budget. This will help you determine how much money you need to start your cafe and how much you can realistically expect to make. Make sure to include all your costs, such as rent, utilities, staff, and inventory. Finally, you'll need to create a marketing plan. This will help you attract customers and get them in the door. You'll need to decide what kind of marketing campaigns will work best for your target audience and your budget. With a well-thought-out business plan, you'll be on your way to opening a successful board game cafe!
Target Market
Your target market is board game enthusiasts! People who love playing and discovering new games, and are looking for a place to do just that. They want a place where they can come to play games, socialize, and have a good time. Think about what kind of board game cafe you want to be. Do you want to be a family-friendly cafe with a wide selection of games for all ages? Or do you want to be a more hardcore cafe with a focus on competitive gaming? Regardless of what kind of cafe you want to be, your target market is people who love board games!
Business Model
The board game cafe business model is a simple one: provide a space for people to come and play board games, and sell food and drinks to keep them fueled. The key to success is to create a welcoming and comfortable atmosphere that encourages people to stay and play all day. There are a few different ways to set up your board game cafe. You can either charge an hourly rate for use of the space, or a flat fee for all-day access. You can also offer memberships for discounts and perks. Whichever route you choose, make sure your pricing is competitive with other businesses in your area. In terms of food and drink, you can either offer a simple menu of snacks and drinks, or go all out with a full cafe experience. If you choose the latter, make sure you have a good selection of both hot and cold beverages, as well as some savory and sweet options to keep everyone happy. The most important thing is to create a space that people will want to come back to again and again. Build a strong community around your cafe, and you'll be sure to succeed..
Competitive Landscape
Starting a board game cafe can be a great way to tap into the growing popularity of board games. But before you open your doors, it's important to understand the competitive landscape. There are already a number of established businesses in this space, so you'll need to make sure your cafe is differentiated in some way. One way to do this is to focus on a particular niche, such as family-friendly games, strategy games, or party games. You'll also need to be aware of the online competition. There are a number of sites that offer board game rentals and subscription services. These can be tough competitors, so you'll need to make sure your cafe offers something unique that can't be found online. Finally, don't forget about the traditional competition. There are plenty of bars and restaurants that offer board games, so you'll need to make sure your cafe is the better option for gamers. This means offering a wide selection of games, comfortable seating, and good food and drink options.
Costs & Pricing Strategy
Assuming you have the money to start a board game cafe, the next step is to come up with a pricing strategy. There are a few things to consider when pricing your board games and food. The first thing to think about is your target audience. Who do you want to attract to your cafe? Families? Gamers? tourists? Once you know who your target audience is, you can better tailor your prices to attract them. The next thing to think about is your overhead costs. How much does it cost you to rent or buy your space? How much does it cost to maintain and stock your inventory? Be sure to factor in all of your costs when coming up with a pricing strategy. Once you have an idea of your costs, you can start to think about how you want to price your games and food. Do you want to charge by the hour? By the game? A combination of both? There are pros and cons to each pricing strategy, so be sure to do your research before settling on one. Your pricing strategy should be flexible enough to allow you to adjust as needed. You may find that certain pricing strategies work better at certain times of day or week,
Forming a Legal Entity
If you want to start a Board Game Cafe business, you will need to form a legal entity. This will protect you from personal liability and help you raise money for your business. You can choose to form a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each type of entity has its own pros and cons, so you will need to choose the one that is right for your business. If you are the only owner of your business, a sole proprietorship may be the best option. This type of business is easy to set up and you will not have to deal with much paperwork. However, sole proprietorships offer no personal liability protection, which means that you could be held responsible for debts incurred by your business. Partnerships are similar to sole proprietorships in that they are easy to set up and offer no personal liability protection. If you decide to form a partnership, you will need to choose a business partner who you can trust and who has complementary skills. It is important to have a written partnership agreement that outlines each partner's roles and responsibilities. A limited liability company (LLC) offers personal liability protection and is a good option for a small group of founders.
Opening a Business Bank Account
When you’re ready to start your Board Game Cafe business, one of the first steps is to open a business bank account. This will help you keep your personal and business finances separate and will make it easier to track your expenses and income. To open a business bank account, you’ll need to have the following information and documents:
-Your business name and address
-Your Social Security number or Employer Identification Number (EIN)
-A list of the owners, officers, and directors of the company
-Articles of incorporation or a business license
-A voided check or deposit slip from the account you’ll be using for your business
Once you have all of the required information and documents, you can visit your local bank or credit union to open a business checking account.
Setting up Business Accounting
If you're starting a Board Game Cafe business, one of the first things you need to do is set up your business accounting. This will ensure that you're keeping track of your finances and that you're complying with any financial regulations that apply to your business. Here's a quick guide to setting up your business accounting:
1. Choose an accounting software. There are many different accounting software packages available, so do some research to find one that will suit your needs.
2. Set up your chart of accounts. This is a list of all the categories of income and expenditure that you will track in your accounting system.
3. Set up your bank account. You will need a business bank account to manage your finances effectively.
4. Keep track of your income and expenditure. Make sure you keep accurate records of all money coming in and going out of your business.
5. Prepare and file your tax return. Once a year, you will need to file a tax return for your business. Make sure you keep on top of this so that you don't miss the deadline
Setting up Business Insurance
As a business owner, it is important to protect your company with the proper insurance. When setting up a Board Game Cafe business, you will need to consider the following types of insurance:
-Product liability insurance: This will protect you in the event that a product you designed and printed causes injury or damage.
-Professional liability insurance: This will protect you in the event that a client suffers damages as a result of your work.
-Business property insurance: This will protect your equipment and premises in the event of damage or theft.
-Business interruption insurance: This will protect you in the event that your business has to stop operations due to a covered event.
-Employee dishonesty insurance: This will protect you in the event that an employee steals from your business.
Speak with an insurance agent to determine which policies are right for your business
Setting up a Business Website
If you want to start a Board Game Cafe business, one of the first things you need to do is set up a website. This will be your online home base, where potential customers can learn more about your business and what you have to offer. There are a few key things you need to include on your website:
-An About page: This is where you can tell your story and give potential customers a sense of who you are and what you stand for.
-A portfolio: Showcase your best version on your website so that potential clients can see your work.
-A contact page: Make it easy for people to get in touch with you by including your email address and/or social media links.
-Pricing information: Let visitors know how much you charge for your services. By having a well-designed website, you’ll be able to attract more customers and grow your Board Game Cafe business
Obtaining the Necessary Permits
If you want to open a board game cafe, you will need to obtain the necessary permits from your local government. This can be a lengthy and complicated process, so it's important to do your research and be prepared before you start. First, you will need to find out what zoning regulations apply to your property. You may need to get a variance or special permit in order to operate a business out of your home. Next, you will need to obtain a business license from your city or county. Finally, you will need to get liability insurance to protect your business in case of any accidents or injuries. The process of getting all of the necessary permits can be time-consuming and expensive, but it's important to do it right in order to avoid any legal problems down the road. Once you have everything in place, you'll be ready to start your board game cafe and begin welcoming customers!
Setting up a Business Number or Appointment Setter
When you’re ready to start your Board Game Cafe business, one of the first things you need to do is set up a business phone number or an appointment setter. You can use a service like Google Voice to set up a business phone number for your Board Game Cafe business. Google Voice will give you a free business phone number that you can use to make and receive calls. Once you have a business phone number, you can start taking calls from potential customers. When you get a call, be sure to take down the customer’s name, contact information, and what they need. Once you have this information, you can give the customer a call back to discuss the project in more detail and give them a quote.

Marketing Strategies

To ensure success in starting a board game cafe business, it is essential to develop an effective marketing strategy. This should include advertising, online marketing, content marketing, and social media marketing. An effective marketing strategy will help to generate interest in the business and attract more customers.

Location Considerations

When considering the location for a board game cafe business, it is important to ensure that the commercial space is suitable for customer access and follows local zoning regulations. Additionally, it is important to choose a location that is easily accessible and visible to potential customers.

Business Financing

Starting a board game cafe business requires adequate financing. Businesses may seek financing from traditional sources such as bank loans or venture capitalists. Additionally, angel investors may be a viable option for funding the business.

Vendor Relationships

Securing relationships with vendors is essential for the success of any board game cafe business. This includes establishing connections with equipment suppliers, game distributors and food suppliers who can provide quality products at competitive prices.

Staffing and Training

Once the business has been established, staffing and training become critical to its success. A thorough hiring process should be implemented in order to find qualified candidates who are capable of delivering excellent customer service. Additionally, onboarding processes should be established and training programs should be developed to ensure that employees are equipped with the necessary knowledge and skills to succeed in their roles.

Risk Management

Risk management is an important factor in running a board game cafe business. This includes implementing safety protocols and having adequate insurance coverage in case of accidents or legal disputes. Furthermore, it is important to understand local laws and regulations in order to ensure compliance with all applicable laws.

Professional Services

In addition to having qualified staff members, it is important to have professional services such as legal advisors, accountants and business consultants available to provide guidance and advice throughout the course of running the board game cafe business.
Starting a Board Game Cafe can be a great way to provide a fun and unique experience for your customers. By carefully planning your business, choosing the right location, and stocking your cafe with a variety of games, you can create a successful and enjoyable business for both you and your customers.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Board Game Cafe business plan, fill out the form below and download our Board Game Cafe business plan template. The template is a word document that can be edited to include information about your Board Game Cafe business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Board Game Cafe Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Board Game Cafe industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Board Game Cafe business. We would also be happy to create a bespoke Board Game Cafe business plan for your Board Game Cafe business including a 5-year financial forecast to ensure the success of your Board Game Cafe business and raise capital from investors to start your Board Game Cafe business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.