A Guide to Social Media for Candle Making Businesses

How to start Candle Making on social media


The reach and power of social media nowadays cannot be underestimated. Today, many businesses in the candle making industry use social media not only as a marketing tool, but also as a way to connect more deeply with their customers, build brand awareness, and even increase their sales.

Creating Awareness

Social media can be used to create awareness about your brand and products amongst potential customers. From sharing product videos and photos to creating informative and engaging posts, a candle making business can reach a wider customer base and inform them about its offerings.

Building Connections

Social media also allows a candle company to build a connection with its customers. By responding to comments, concerns, or questions, a company can show its customers that it cares and is always willing to help. Customers will be more likely to remember a business that goes out of its way to help them.

Building Trust

Social media allows a candle business to demonstrate its reliability and trustworthiness. By being transparent and accountable, a company can use social media to create a stronger bond with its customers. This can lead to increased sales and happy customers.

Measuring Performance

Finally, social media can be used to measure the performance of a candle making business. By tracking likes, shares, comments, and other engagement metrics, a company can gain valuable insights into what works, what doesn't, and how to improve their social media strategy.

By understanding the power of social media, candle making startups can use it to their advantage and reap the rewards of increased sales and customer satisfaction.

Why is social media marketing important for candle making businesses?


Social media marketing is a vital part of any business, and it is especially important for candle making businesses as it allows them to connect with their current customers and reach out to potential ones. Social media channels present opportunities to create direct relationships with customers, making it easier to showcase products, answer customer questions, and hear feedback in an efficient and cost-effective way. Additionally, social media can be used to create brand awareness and increase engagement.

Expand Your Reach

One of the major benefits of using social media to promote your candle making business is having the ability to reach a wider audience. It is estimated that roughly two-thirds of the world uses social media, meaning a single post or tweet can be seen by thousands of people. Utilizing social media platforms such as Facebook, Twitter, and Instagram to get your products in front of a larger demographic and increase engagement.

Interact Directly with Followers

Social media also allows you to build a relationship with your customers. Responses to customer inquiries, replies to comments, and even online chats give you a chance to have a conversation with your followers and build a personal connection. This can be beneficial for developing customer loyalty and creating a more intimate relationship with customers.

Generate Buzz

Creating a steady stream of content on social media is a great way to generate interest in your product or brand. Promoting contests, sales, or new product launches can create buzz and build excitement. You can also use social media platforms to announce special offers and discounts, as well as showcase new collections or product lines. Additionally, you can use social media channels to gather customer feedback and get a better understanding of what people are looking for.


Social media marketing is an invaluable tool for candle making businesses. It offers the opportunity to reach a wide audience, build relationships with customers, and generate excitement and interest in products and brand. With the right strategy, social media can be a powerful tool to help your business succeed.

Which social media channels are the most important for candle making businesses?


Facebook is the most popular social media platform and therefore it is a valuable asset to any business. It allows businesses to market to a large number of potential customers and enables businesses to interact with customers in an easily manageable setting. It is also a great way to create relationships with your customers.


Often overlooked, Instagram can be a powerful tool for businesses. It is an image-centric platform so it is best used to showcase your product in a creative and eye-catching way. It can also be used to build relationships with potential customers and to build a recognizable brand.


The great thing about Twitter is that it makes it easy to stay on brand while interacting with customers. It also makes it easy to promote your product and engage in conversations with a large amount of potential customers.


Pinterest is great for candle making businesses as it allows you to share ideas and tutorials to help others learn how to get started making their own candles. It is also a great way to showcase your products in a visually appealing way.


Youtube is a great platform to use to attract new customers and engage with existing customers. It can be used to create videos about your products, tutorials and more.

What goes into a successful candle making business social media post?

Engage by posting visually

Post uplifting and inviting visuals that follow your brand’s aesthetic, such as images of beautiful candles, or images of your team actually making the candles. This will help followers connect with your products, as well as create a feeling of transparency around your business.

Create a narrative

In addition to visuals, add stories and tales around the candles you make. It can be anything from the story of the ingredients you use to background on the artisans in the community you partner with. Customers love to hear a story, so creating a narrative around the product will help to draw in followers and engender loyalty.

Stay authentic

Authenticity is key. Be sure that the messaging behind your posts is genuine and authentic and builds trust with your followers. It is important that you create content that followers want to engage with, rather than content that’s only created for promotional reasons.

Learn from others

Take a look at what other candle making businesses are doing on social media and get inspired. It can be helpful to look for trends and learn from what’s already working. This will also give you a chance to get a better idea of what other competitors are up to and even get creative ideas.

Social Media Post content ideas for candle making businesses

1. Meet Our Artisans

Let's take a sneak peek behind the scenes and meet the skilled artisans who dedicate their time and creativity to craft each and every one of our candles!

2. A Tour of Our Studio

We invite you to enjoy a visual tour of our candle making studio where all the magic happens! From choosing fragrances to pouring wax, enjoy a virtual walk through our creative processes.

3. Candle Care 101

Want to get the most out of your candles? Here are some easy yet essential tips on candle care that you should not miss.

4. Fragrance Spotlight

Discover more about your favorite candle fragrances! Each week, we spotlight a particular scent from our collection for you to learn about its origin and unique properties.

5. Customer Testimonials

We love hearing from our customers! Check out these heartwarming testimonials from candle lovers who have made our creations a part of their homes.

6. Why Choose Handmade Candles?

Why should you choose handmade candles over mass-produced ones? We dive into the benefits and value of supporting craftsmanship and local businesses in our latest post.

7. Holiday & Seasonal Collection

Get in the festive spirit with our Holiday & Seasonal Collection! These are our perfect picks for adding a touch of warmth and coziness to your home this season.

8. DIY Candle Hacks

Here are some fun and creative candle hacks you can try at home. Not only are they engaging, but they also give a new life to nearly spent candles.

9. Candle Safety Tips

As much as we love our candles, safety is always a priority. Follow these tips to enjoy your candles safely and prolong their life.

10. Candle Making Workshops and Classes

We believe in sharing the joy of candle making! Check out our upcoming workshops and classes where you can learn the art yourself and take home your very own handmade candle!

Example Instagram handles of successful candle making businesses

1. Yankee Candle (@yankeecandle)

Social Media Strategy for candle making websites 1

Yankee Candle is one of the most popular candle companies on Instagram, boasting a remarkable following of more than 430k users. The success of their account can be attributed to their strong brand identity, high-quality visual content, and inventive use of themes according to seasons or holidays. Their aesthetic is consistent, which creates a strong visual impression of the brand. They also actively engage with their audience by replying to comments and reposting user-generated content.

2. Bath & Body Works (@bathandbodyworks)

Though not exclusively a candle business, Bath & Body Works has a significant candle range and they use their Instagram account with over 5.7M followers to showcase their products. They possess a vibrant, colorful Instagram feed and skillfully employ a mix of product photos, lifestyle shots, and user-generated content to keep their feed fresh and interesting. Their effective use of Instagram stories and highlights for promotions, new releases, and seasonal products keeps their followers constantly engaged.

3. Jo Loves (@jolovesofficial)

Social Media Strategy for candle making websites 3

Jo Loves is the creation of Jo Malone, the founder of the famous perfume brand. It shows her proficiency in branding, creativity, and class. The Instagram account with over 53k followers is aesthetically pleasing with a chic, minimalist layout that reflects their brand identity. They effectively utilize Instagram stories and IGTV for behind-the-scenes looks, and product demonstrations, thus creating a deeper connection with their followers.

4. Diptyque (@diptyque)

Social Media Strategy for candle making websites 4

With over 414k followers on Instagram, Diptyque is a luxury fragrance brand revered for its distinctive candles. They use a mixture of product imagery, lifestyle shots, hand-drawn illustrations, and animated posts to keep their content unique and engaging. The account presents a balance of showcasing their products and telling a story, which makes it appealing to their audience.

5. Boy Smells (@boy__smells)

Social Media Strategy for candle making websites 5

Boy Smells is a modern, unconventional candle brand with over 141k followers on Instagram. Their feed is filled with striking high-resolution photographs, combining both product shots and lifestyle images that reflect their brand persona of inclusivity and boldness. You’ll often see clever puns and humorous captions alongside their posts, which adds a unique level of personality to the brand and encourages follower engagement.

Frequently Asked Questions (FAQs)

FAQ: Why is social media management important for my candle making business?

Social media management is essential for candle making businesses to build brand awareness, engage with customers, and drive traffic to your website. At Avvale, we specialize in creating effective social media strategies tailored to your industry.

FAQ: What social media platforms should I use for my candle making business?

The choice of social media platforms depends on your target audience and goals. Avvale will help you identify the most relevant platforms for your candle making business, ensuring you reach the right audience with your content.

FAQ: Can Avvale create and curate content for my candle making social media accounts?

Absolutely! Avvale offers comprehensive content creation and curation services for candle making businesses. We'll develop engaging content that aligns with your brand and resonates with your audience.

FAQ: How often should I post on social media for my candle making business?

The frequency of social media posts can vary, but consistency is key. Avvale will work with you to create a posting schedule that suits your candle making business and keeps your audience engaged.

FAQ: Can you help with paid advertising on social media for my candle making business?

Yes, Avvale offers social media advertising services to help boost your candle making business's online presence. We'll create and manage targeted ad campaigns to reach potential customers effectively.

FAQ: How do I measure the success of my social media efforts for my candle making business?

Avvale provides comprehensive social media analytics and reporting. We'll track key metrics like engagement, reach, and conversion rates to assess the impact of your social media efforts on your candle making business.

FAQ: Can I see examples of successful social media campaigns Avvale has managed?

Certainly! Visit our portfolio to view case studies and examples of successful social media campaigns we've executed for candle making businesses. Our results speak for themselves.

FAQ: How can I get started with Avvale's Social Media Management & Content Creation services for my candle making business?

Getting started with Avvale is easy! Contact us today to discuss your social media needs and goals. We'll tailor a strategy to elevate your candle making business's online presence and engagement.

FAQ: What sets Avvale apart from other social media management agencies for candle making businesses?

Avvale stands out thanks to our deep understanding of candle making industries, our creativity in content creation, and our expertise in social media management. We focus on delivering results and helping your candle making business thrive in the digital landscape.

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