Candle Making Business Plan Template

How to start a candle making business plan template

Are you interested in starting your own Candle Making Business?

If you're thinking about starting a candle making business, there are a few things you should know. First, it's important to understand the Candle Making Process. Second, you need to choose the right type of wax for your candles. Third, you'll need to choose the right wicks for your candles. Finally, you'll need to decide on the right scent for your candles. The Candle Making Process The first step in starting a candle making business is to understand the candle making process. There are three basic steps to making a candle: melting the wax, adding the scent, and pouring the wax into the mold. When you're ready to start melting the wax, you'll need to choose the right type of wax for your candles. There are two basic types of wax: paraffin wax and soy wax. Paraffin wax is the most popular type of wax for candles, but soy wax is becoming more popular because it's a natural product. Once you've chosen the type of wax you want to use, you'll need to choose the right wicks for your candles. Wicks are made from different materials, such as cotton or bamboo. The type of wick you choose will depend on the type of wax you're using. After you've chosen the wax and wicks for your candles, you'll need to add the scent. You can use essential oils or fragrance oils to scent your candles. The amount of scent you add will depend on the strength of the scent and the size of the candle. Finally, you'll need to pour the wax into the mold. You can use a variety of different molds, such as glass jars or silicone molds. Once the wax is in the mold, you'll need to let it cool and then remove the candle from the mold. Now that you understand the basics of the candle making process, you're ready to start your own candle making business!
Global Market Size
The global candle market is worth an estimated $3.5 billion. The U.S. candle industry alone is worth $2.2 billion. And it’s no wonder why. Candles are the perfect way to set the mood, relax, and enjoy some “me” time. If you’re passionate about candles and have been thinking about starting your own candle making business, now is a great time to do it. The global market for candles is growing, and there’s a lot of room for new businesses to enter the market and find success. Here’s a look at the global market for candles and what you need to know to start your own candle making business. The Global Candle Market is Growing The global market for candles is growing. In 2014, the global market was worth $3.3 billion. By 2019, it’s expected to reach $3.5 billion. That’s a compound annual growth rate of 1.4%. The U.S. Candle Industry is Worth $2.2 Billion The U.S. candle industry is worth $2.2 billion. That’s a lot of candles! In fact, the average American household spends $79 on candles each year. There are a few reasons why the U.S. candle industry is so large. First, candles are a popular gift item. Second, they’re often used to decorate homes and apartments. Third, they’re a popular way to relax and enjoy some “me” time. The global market for candles is growing, and the U.S. market is a big reason why. If you’re thinking about starting your own candle making business, now is a great time to do it. 
Target Market
When starting a candle making business, it is important to consider who your target market is. There are a few different ways to go about this. First, you can make candles for a specific niche market. For example, you could make candles for people who love the outdoors, or for people who are trying to relax. You could also make candles for a specific holiday or event. Another way to target your market is to make candles for a specific demographic. For example, you could make candles for women, or for men. You could also make candles for a specific age group, such as teenagers or adults. Finally, you could make candles for a specific occasion. For example, you could make candles for weddings, or for anniversaries. No matter which target market you choose, it is important to make sure that your candles are of the highest quality. This will help you to attract and keep customers.
Business Model
There are a few different business models you can follow when starting a candle making business. The first option is to sell your candles directly to consumers through channels like your own website, craft fairs, or local retailers. Another option is to sell your candles wholesale to larger retailers. And finally, you could also start a subscription service where customers receive a new candle each month. The most important thing is to figure out what business model works best for you and your candles. Consider the costs of supplies, marketing, and shipping when making your decision. You'll also want to think about what type of customer you want to reach and how much time you're willing to put into making and selling your candles. Once you've decided on a business model, it's time to start making and selling your candles! Follow the tips in this section to get started.
1. Choose the right wax. The type of wax you use will have a big impact on the quality of your candles. For a start, you'll want to choose a wax that's easy to work with and doesn't require too much special equipment. Beeswax, soy wax, and paraffin wax are all good choices.
2. Add fragrance. Fragrance is what makes candles so special and can really set your candles apart from the competition. You'll want to choose a fragrance that compliments the type of wax you're using. For example, beeswax candles often have a honey-like scent, so a floral fragrance would be a good choice.
3. Pick the perfect wick. The wick is an important part of any candle and can impact the burn time, fragrance throw, and overall quality of the candle. There are many different types of wicks available, so do some research to find the best one for your candles.
4. Choose the right container. The container you use for your candles will also affect the quality of the candle. Make sure to choose a material that won't absorb the fragrance and that will hold the shape of the candle well. Glass, metal, and ceramic are all good choices.
5. Don't forget about packaging. Packaging is important for both protecting your candles and making them look their best. Choose packaging that's attractive and that will show off your candles in the best light. Following these tips will help you create high-quality candles that are.
Competitive Landscape
When it comes to starting a candle making business, it's important to understand the competitive landscape. After all, you'll be competing with other businesses that sell candles. One way to stand out from the competition is to offer unique candles that can't be found at other stores. For example, you could specialize in making scented candles, soy candles, or even candles with unique designs. Another way to stand out is to offer great customer service. This could mean offering personalized service, quick turnaround times, or even free shipping. Finally, it's also important to price your candles competitively. This doesn't mean you have to be the cheapest, but you should make sure your prices are in line with other businesses in your market. By taking the time to understand the competitive landscape, you'll be in a better position to succeed with your candle making business.
Starting your own candle making business can be a fun and rewarding experience. With a little bit of planning and some hard work, you can create a successful business that will bring you joy for years to come. Thanks for reading and we hope this guide has helped you on your journey to starting your own candle making business.

Why write a business plan?

A business plan is a critical tool for businesses and startups for a number of reasons:
  • Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
  • Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
  • Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
  • Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
  • Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
  • Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
  • Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
  • Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
  • Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
  • Business plans allow you to position your brand by understanding your company’s role in the marketplace.
  • Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
  • Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content


Many people struggle with drafting a business plan and it is necessary to ensure all important sections are present in a business plan:
  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Consumer Analysis
  5. Competitor Analysis & Advantages
  6. Marketing Strategies & Plan
  7. Plan of Action
  8. Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Candle Making business plan, fill out the form below and download our Candle Making business plan template. The template is a word document that can be edited to include information about your Candle Making business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning


With the growth of your business, your initial goals and plan is bound to change. To ensure the continued growth and success of your business, it is necessary to periodically update your business plan. Your business plan will convert to a business growth plan with versions that are updated every quarter/year. Avvale Consulting recommends that you update your business plan every few months and practice this as a process. Your business is also more likely to grow if you access your performance regularly against your business plans and reassess targets for business growth plans.


Want a Bespoke Business Plan for your Candle Making Business?

Our Expertise


Avvale Consulting has extensive experience working with companies in many sectors including the Candle Making industry. You can avail a free 30-minute business consultation to ask any questions you have about starting your Candle Making business. We would also be happy to create a bespoke Candle Making business plan for your Candle Making business including a 5-year financial forecast to ensure the success of your Candle Making business and raise capital from investors to start your Candle Making business. This will include high-value consulting hours with our consultants and multiple value-added products such as investor lists and Angel Investor introductions.


About Us


Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our consultants have years of experience working with startups and have worked with over 300 startups from all around the world. Our team has thousands of business plans, pitch decks and other investment documents for startups leading to over $100 Million raised from various sources. Our business plan templates are the combination of years of startup fundraising and operational experience and can be easily completed by a business owner regardless of their business stage or expertise. So, whether you are a budding entrepreneur or a veteran businessman, download our business plan template and get started on your business growth journey today.